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IDEA9106 Design Thinking

Design is a state of mind

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blog reflection

Blog reflection 09 – slia8109

1)How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

My understanding of the purpose of shots and scenes is to more effectively deliver our design concept to people, each shot and scenes would have something to present while each scenes should produce something different but grouping them together is a full presentation of design concept.

2)What motivated your choice of storyline structure? Can you think of an exemplar from a film the uses the same structure?

Those presentation of a physical product, such as smartphone, smart watches, how they show the feature of their product is something that really inspire me. I don’t think there is a typical example on this but I am sure I gather my ideas from the many presentation/advertisement I have seen in my life.

3)What choices did you make about audience and style? Were they related?

I would go for a simple style which contains clear image and information layout, this is the easiest way the audience could understand it because I am aiming for majority of the adults in the world, something complex is more likely to cause difficult understanding due to cultural diversity.

Blog reflection 08 – slia8109

1)Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

Unfortunately this exercise didn’t go so well on me, it doesn’t matter how the object is manipulated, it may feel different after it has been manipulated e.g. wrapping it with cling wrap. As long as I know what the object is used for, it cannot be changed. This is probably I know them too well so perhaps if the object is something I don’t familiar with, this exercise would have a better experience.

2)Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific object you explored in the exercise.

We do have to consider the potential user of the product and ensure what they think the affordances of the object is the same as how we design it. I think to make the them like something people are familiar with is important because they would relate the object something they know so they would attempt to perform similar action to it. Such as skeuomorphism design on early iPhone user interface, when smart phone is new to the world, so apple design the interface looks similar to the objects in reality so users instantly recognize how to interact with them.

Blog reflection 07 – slia8109

For each of the 2 techniques (user observation, think-aloud):

1) What kinds of information and insights did it give you about the usability of the prototype?

user observation is helping me to find out whether test user having any difficulties of using the product, the focus is on the test user while think-aloud is to encourage myself to think of how well the user interface is designed, I can do think-aloud activities without other people’s help.

2)What aspects of the technique worked well or were frustrating?

Think-aloud is kind of weird when the people generally doesn’t talk and if we make them keep talking which will distract him from focusing on the task, user observation is highly related to culture background when gestures could mean differently which is more difficult for the observer to capture the meaning.

Blog Reflection 9 – chos9417

Reflect on your experience of this Visual Storytelling exercise, by answering the following questions:

1) How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Thinking in terms of shot and scenes influences the approach to communicating the design concept because it can help to enhance the main features of the concept, highlighting the main functions considering the audience and consumer for the product. It is a good visual tool for you to sell the product properly and it makes you think about what are the core characteristics of the product, what are the most important features it has for the core user.

2) What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

What motivated the choice of storyline structure was the advertisings we usually see on television. I think it is a good structuture because it is clear and straight to the point. Presenting the context, the user and then how the product is used and for what it is made for. I think the structure of the scenarios, who, why, how, what, where and when, really help us to think in a clear and objective way on how to present the product. And the clearer the message, the better.

3) What choices did you make about audience and style? Were they related?

We advertised a wrist band for people who likes to exercise and keep a healthy lifestyle. The choice of the audience totally influenced the style used on the storyline, as it was thought to attract this audience, so the message and the whole style had to be recognized and attractive for the specific target. It is important that you define your core target and build you story focused on it, thinking on all the details having your audience and its tastes, values, lifestyle and desires in mind. They are the most important audience of the message and all the structure have to be designed for them.

Blog Reflection – jzha3118

  1. How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

It is a useful approach to consider what we want to know about the users. For different purposes, we use different types of shooting. For example, if we want to know user’s emotion status, we use “close up” of “extreme close up” to see the facial expression of the user. By separating the scenes, we can clearly know what goals we want to achieved for each scenes.

2. What motivated your choice of story line structure? Can you think of an exemplar from a film that uses the same structure?

Our story line structure is quite a simple one, that is who, why, where, when, what, and how. It focus on the cause-effect. The aim is to let audiences know our product on a clearly and simple way. Actually, it is not very interesting. Some animated movies have the same structure, since it easy to let children get involve it. For example, Zootopia. Judy aimed to investigate a disappearance case, she and Nick together to break through barriers and solve the case.

3. What choices did you make about audience and style? Were they related?

We use the same case for our assessment 2 in tutorial. We target on international students who are not very familiar with anxiety disorder. We choose the place where international students are usual haunt, such as international restaurants, library, and China town/Thai town. Because we want to popularize the anxiety disorder, so users’ facial expression is most important part in our video. So we design lots of “close up” shooting.

Blog Reflection 09

Q1. How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

It made us really think about who the user was, because this is the person who will be featured in the communication of our design products. Are we going to depict one user or multiple users? What do these users have in common? It made us consider which shots are the best way to communicate our design concept in the best light, and considering whether for our design concept shooting a video would even make sense at all. Thinking in terms of scenes highlighted the affective nature of what our product is trying to accomplish, and therefore close up reaction shots of the user’s expressions was key.

Q2. What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

So for our design concept — a website — we would start by introducing the users of the product, and the problem that they have that prompts them to use it (ie. them having a bad day). We would then place them in a physical and temporal context, which shows the when and where. The product is introduced in that same scene. We would them depict them using the product, and the benefit of that use, i.e. what it does for them affectively. So our structures goes: who, where, when, what, how, and why.

Q3. What choices did you make about audience and style? Were they related?

We automatically decided that our audience was potential users of our product: LGBT people suffering from mental health issues. Audience and style is intrinsically related, so therefore we decided that the video would be shot in very intimate, personal style. However, perhaps this video would also need to be  used as a pitch to gain funding from a government body, so perhaps the style choices and the tone of the video would need some rethinking.

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