How did physically acting out help to explore ideas?
Since design is a kind of one-way communication, designers’s product will achieve designers’ idea, but for user is another story. Physically acting out helps designers to explore some potential need and defects which could be neglected.
Did you refine your ideas and solutions to the problem through body storming? In what way?
Body storming is a way to explore more possible solutions to the problem. All the team members will able to add their own idea to a particular problem. It is always better to refine a better idea from multiple ideas.
What was difficult or challenging about bodystorming?
People usually have to act out the scenarios, but sometimes it is quite confusing for other people because sometimes the body languages are too abstract to understand.
Does bodystorming lend itself to certain types of problems?
I think yes, bodystorming is good for designers to put themselves into the scenarios and to experience for the user experience problems, but not for those abstract issues.
How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?
It is obviously different from the way we usually think of our product. Putting ourselves into a particular scene, this will help designers consider the interaction as a user. This is a better way to figure out the user’s need.
Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?
Design provocation card enable me to have more ideas of how people think and how people feel. Allowed me to discover user’ need in different categories.
The storyboard is a way which used to explain the the idea and provide the scenario which helps designers to understand how the product function and to find out the defects and glitches of the product.
1) Briefly reflect on the lessons learnt from each exercise.
a) Reflective listening
From this exercise I realize that I preferred to be a speaker rather than the listener. As a speaker all I need is to express my opinion and what I feel, it is more like a one-way communication which make everything easier. As a listener, you have to pay attention to the speakers’ word as well as making some note and then give the feedback to the speaker, another reason is that I am not good at asking questions, which makes me feel a little bit hard to warm up the conversation.
b) Defamiliarisation of everyday reality
While doing this activity, I can put myself into the scene, but I can’t actually tell what am I feeling at that time. Sometimes I can only say ‘yes I do have similar experience’, but for physical feeling it is really hard to tell as we are not the users or customers, we might have some similarities but maybe that’s not what the customers complaining about. By the way, it is a very good method to obtain the ‘true feelings’, I usually focus more on the emotion and what are they thinking about.
c) Empathic Modelling
In this exercise the light always take my attention as I can’t see things clearly while having the cling wrap on my glasses. I also trying to recognize different people without taking off my glasses. Since everything outside is so blurry, the bright color always being so conspicuous.
1. Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?
It is quite easy for us to create a persona while our topic is ‘go to cinema’. We are in a group of 5 people, so we have more commonality than most of the other groups, but even though we have 5 people, we still have some contradiction when creating a persona. For example, two people they have a lot similarity but in some key points, like the frequency they go to cinema, they are totally different. Which confuse us as the reason we make the persona is to target our key users, but obviously they are quite different from the frequency that they go to cinema. Maybe it is still because of lack of material.
2. Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?
One of our final personas was quite successful. Another one it might because accidentally the respondents have the same hobbit, to avoid that from happening, we just need more respondents.
1) How did this exercise help you build empathy with prospective users?
This exercise give me a very efficient way to gain users’ feedback. As a designer, the feedback from users are very valuable, because they actually help us to update the object or application in order to perform a better user experience.
During this exercise, the first step is to collect the users’ feedback as much as possible. Then the second step we use the blue notes to classified them. In second step the blue notes are different categories used to empathize the customers’ need. Which give designers a straight and clear view and understand of what users are looking for.
2) How did the clustering of information help you to understand user needs?
By using the post-it notes, we can collect and classified different ideas from different users. The basic yellow notes allowed us to collect the users feedback as much as possible. While working in a team, different individuals may have different focus and ideas, this exercise help me to obtain a way to associate those different ideas from different members, and to jump out my mental circle.
The blue notes we can use to classified the feedback into different categories, by the same time we use the first person narrative way to emphasize the customers’ need like ‘I want …’ or ‘ I don’t like …’, which able to put myself in the users’ place to think. On the other hand, the blue notes also make the feedback more concise. Also the designers can find out how much the customers need directly by the numbers of yellow notes in that category.
3) What was difficult or challenging with the technique? How would you do it better next time?
In my point of view, the difficulty are usually from the process of the research part and time management. If the interview is too detail, then the users won’t focus on the detail and it will take designers a long time to do the key points mining. But if the interview is not that specific, then some of the key points might be missing. How to search for the key points from the interview fast and clear need more practice.