IDEA9106 Design Thinking

Design is a state of mind



Reflection 09–zwan9276

  • How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Answer: Firstly, different shots or scenes stand for different points, for example, a long-view shot focus on the whole situation while the close-up shot will emphasize one particular thing. Secondly, the shot change will attract audiences’ attention rather than make them get bored. Different shots represent the different function of one product, and with these change, customers can easily access the meaning of each function.


  • What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

Answer: The key thing to organize a good structure is to think as the user, we assumed the most possible stories and then decide the structure.

3)  What choices did you make about audience and style? Were they related?

Answer: Because the options of an audience are not quite sure, we selected the most popular style among audiences. We focus on a group of audience with the similar conditions and then decided what we need to look at.

Blog reflection 07–zwan9276

  1. 1)  Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?Answer:  The object I chose is the marker, I used to use them to highlight the key message or paint. During this exercise, I wrapped four markers together by using sticky tape as shown in the picture (I do not know why I can not upload a picture, it said I need to pay to add my image space), then I found that markers can not only be used as pens but also can be used as a coaster to support a bottle.
  1. 2)  Given that affordances are a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.Answer: After this exercise, I realized that an object has more than one functions if a person can reform them and give them something new ideas. Makers look like lines and an idea came to my head that what if I connect them end-to-end. So that, connected markers can be used as a coaster to sustain anything like bottles. This exercise inspired me a lot, as a designer, I should think out of the box and try something new and creative things. Besides that, a good designer should explore more visual clue affordances on one product and encourage users to understand hoe to use the product in an easy way.

Week 6

  • How did physically acting out help to explore ideas?

Answer: For me, it is interesting. I get much fun from this activity. During acting, we can uncover deeper requirements. During brainstorming, sometimes we cannot notice the practical in-suit conditions, while for physically acting, the detail issues can be easily found out. It makes design ideas more reasonable and usable.

  • Did you refine your ideas and solutions to the problem through body storming? In what way?

Answer: Yes, sometimes. For example, we used to think that one waiting room is enough for both the older people and the younger people, however, when we were in this situation we found that although these two types of people need the same waiting conditions, they have totally different reflections in the waiting room. Therefore, we rethink our initial concepts and get a new idea.

  • What was difficult or challenging about body storming?

Answer: Sometimes, we are lack of effective tools and equipment to make the acting more real. Although there are lots of fun during acting, people can easily lose control and forget what they should really do.

4)  Does body storming lend itself to certain types of problems?

Answer: Yea, like the hospital waiting room design.

Blog reflection 05

  • How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

A: I think extreme users are a small group of people, but they could be the short board of the product. Therefore, they are extremely important for the product. I put myself in the shoes of extreme users, however, I found that it was so difficult that I know very little about them. The experience of taking the position of an extreme user is just like acting a certain character, I thought deeply about them and explore their ideas.

2)  Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

A: I think the storyboards help a lot to share ideas with teammates. Without explaining the whole story, people can easily understand the general design ideas with the storyboards. It saves a lot of time to read the long explanations but simplify to a storyboard.IMG_3410.JPG


  1. Briefly reflect on the lessons learnt from each exercise 
 Reflective listening
b. Defamiliarisation of everyday reality c. Experience modelling

A: In this exercises, I think I am more comfortable to be a listener rather than a speaker. As a listener, I need to very focus on the speaker’s speaking and capture the useful information. Besides that, I should ask the significant questions and encourage the interviewee to speaker more.

  1. Complement your reflections with photographs of the process

A: With the cling wrap picture, I can simply recognize the shape of the goods. I started to understand that with the general outline I can still recognize the goods. Putting myself in the shoes of someone else’s exceptional circumstances is a better way to listen in empathic and beyond my own opinions.

3. Include a scanned copy of your defamiliarisation forms (public transport) :

Blog reflection 3-zwan9276

  1. Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Answer: At the beginning, we interviewed each other and asked some questions about our supermarket experiences. Besides that, we also asked some personal questions like “age, gender and name”. Then, we analyzed and combined our data to capture the commonality information among us and form a coherent persona. I think whether 4 people is enough to form a coherent persona should depend on the interview topic. To the supermarket experiences research, it was totally enough to get the essential information from 4 people. Yes, it will provide more essential information by creating a second or third different persona. Also, too many personas will disturb the designer.


  1. Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

Answer: I think it can generate empathy with users but it can not cover comprehensively. One method that can improve it is that interview more people and ask some more relatable and correlative questions.

Blog at

Up ↑