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IDEA9106 Design Thinking

Design is a state of mind

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zhangyiheng1989

Happy TV_rbar6756 yzha5981

Happy TV Final Presentation

https://www.youtube.com/watch?v=_of_N72-QRs&feature=youtu.be

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How did this exercise help you build empathy with prospective users?

As before, I did not know that the potential need of the user can be analyse through some method. This kind of technique is helpful for those who want to improve the user experience of their product.

How did the clustering of information help you to understand user needs?

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The article I read is about travelling, I highlight the text with the statement of user interests(), need(hotel), issues(reservation), motivation(advise) and cluster the information with my team mate. And after we put them together, It is very clear that the user is mainly care about the food, weather, reservation, feeling. Some of the user like to have a plan before travelling.

What was difficult or challenging with the technique? How would you do it better next time?

The biggest challenging of the technique is that I need to read a very long article to identify the user’s interest, need, and issues. If a website use this technique to build empathy with their customer, it will take a lot of time. I think a better way to do this is  using some format in the interview or comments.

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1) Describe your experience of creating a single persona from different user’ perspectives gathered in the interview data.  Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

This is the second time I heard of persona, the first time was in a game. The experience of creating a single persona is very inspired, and it make sense for me to create a second different persona. it also make me think of using persona travel industry. There are many website on the internet about travelling, lots of users post their comments about their travel experiences like hotels, restaurant, and the destination. Some people might plan their  trip after browsing the website. But actually these website is not good enough, for example, If I want to book a hotel, usually I will rank the hotel by the review score, but it is no accurate. If the rank of hotel A is 4(food for 5 , bed for 3), the rank of hotel B is 4 (food for 3 , bed for 5), the review score cant give the difference between these two hotel, but  for those who prefer food rather bed, A is far more suitable. I think persona can give a better solution. the comments given by the traveller for the hotel can be combine and created a persona for this hotel, if the persona of the hotel match the persona of the traveller, it means that this hotel might be the hotel the travel want, it will be more accurate.

2)  Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I think our final persona is not successful enough in generating empathy with users, take the cinema one for example. The final persona is very high quality service with very low price, but this can not exist in real world, we all know that high price high quality, low price low quality. And I am not really care about the price, I want a cinema which offers same distant from the screen for every audience. I have no idea of making this process better, but I will keep thinking about it.

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Sorry I just realize that this blog was written in a wrong location, so move it  here.

1. How did engaging with a real person, testing with a real person, change the direction your prototype took?

It is hard for a person all the aspect that the product should have. He can always be limited by the knowledge he have learn and the way he think in his design process. I design a auto nail color machine for my partner, at first, I only focus on how this machine can give my partner a real experience just like what she had in a nail shop and how this machine can add into the social network. But when I “give” this gift to my partner, the first thing she ask me is that how can she cut her nail when she use this machine. After I talk to her, I finally recognize that when women go to the nail shop, they will first decided what shape of nail they want to have, round, square or even zigzag. But a man will never know that! And it will be really hard to add this function to the machine because people will never put their finger into the machine to have a nail cut, they will feel unsafe even if it is safe enough! For me, engaging with a real person, testing with a real person will not change my direction of my design, but will give me more detail about the function or design that the product should have.

2. What was it like showing unfinished work to another person?

I do not like to show my unfinished work to another person especially when it is just a idea.

3. As a User, how did you interact with your partner’s level of lowly-resolved prototype; how did the level of resolution impact your experience as a user?

To be honest I am not really good at communicate face by face so I think my partner do not understand what I want. the direction my partner took is the opposite side of what I want 😦 But the process of interacting with my partner bring me a idea that I need a feedback system in the product I design in the future.

4. Design thinking is an iterative, self-directed process. Based on what you learned, what would you go back and do next? What would you do over again?

5. What principle, what tool would you infuse into the work tomorrow?

I have no ideea but I ll keep think about it.

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1) How did working through different materials help you to explore and express potential solutions to a design problem?

In the process of making the chair, I find that the materials I have is the solution I can give for the design problem. For example, the materials I have to make a chair is Corrugated Cardboard, Toothpick and Sticky tape, so I can only make the chair with this three materials. This make me think of my future design. The more materials I know, the better solution I may give.

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This is my handmade thing called Ideaboard, the board is a old discarded door, I bought it from ikea and I thought it was perfect. But after I enter the design lab, I found that there are some better materials, like light colour wood sold by the lab.

2) What kinds of information and inspiration did the different materials give you? Did you have a favourite material?

There are two materials I like now, they are Gold and Wood. I prefer to use gold or gold colour in my future product, but not lots of gold, only little gold in some right place.
3) What did you change along the way? What did you learn from your prototypes?

I think materials are  important things that I did not pay attention before, I will record some good materials  in my Skatchbook from now.
4) How well did you address your user needs in the various design models you created?

I am not good at address user needs in the various design models I created. I don not think address various user need in one design is a good idea. The idea for a product is from a need of user, if we address various user need in one design, the perfection and wholeness of the product will be destroy.

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