IDEA9106 Design Thinking

Design is a state of mind



Reflection 10-yzho7821

1. How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Thinking interns of shots and scenes is direct way to express my ideas and let others understand more clearly. When making storytelling work, it is important to constitute a whole structure and arrange detailed contents. For example, our group intend to design a  pair of shoe that can help women escape faster from danger. I planned to make a video to represent the features of this pair of shoes like appearance, functions, speed and affordances by using the hand-held shots, quick shots and close-up shots.

2. What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

Our storyline structure according chronological oder, because the design proposal is about a self-defence products. We need a whole story to describe an accident so that all features of the product can be represented. Therefor, the storyline structure need to include who, where, when, what ,how and why. Meanwhile, the movie “Kingsman-the Secret Service” inspired us.


3. What choices did you make about audience and style? Were they related?

We planned to make the whole video from first perspective. I have made a video by the same way, and I found it was a good way to help audiences understand emotions and details. In this case, first perspective can help audiences feel the same tension and realise the purpose of the product.

IMG_4784.JPG    IMG_4785.JPG


Reflection 9 – yzho7821


Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

I selected a mini tube of toothpaste in class, and I took it from my bathroom. As a everyday household object, I use it with my electronic toothbrush in the morning and night everyday. When cleaning my teeth, I thought unscrewed the red cap and squeezed toothpaste out of the tube. Initially, I thought I always repeated this action everyday. In the activity, I cut the bottom of the tube and I squeezed toothpaste from there. So its affordance has been changed, and I fixed this tube of toothpaste on the toothpaste head. As a result, I thought the combination was so funny, but my partner and I found it may be easy for children to learn to clean their teeth because it did not need to squeeze toothpaste and its special angle was free.

Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.For each of the 2 techniques (user observation, think- aloud):

Affordances are always obvious and certain between users’ abilities and objects. For example, people unscrew the cap of a bottle to drink water and open book to read. These affordances are different according to objects’ properties like appearance and users’ conventions. However, users also change the usage of affordances in practice. In my own case, I usually cut the bottom of a tube of toothpaste when it was running out of, because it is difficult to be squeezed all toothpaste. So I cut it and open the tube to make the best use of everything. But the method is inconvenient for me most of the time. Therefore, the exercise inspired me to rethink affordances which initially look like invariable. As a designer, I  believe that affordances are flexible connections between users and objects and their purpose is to complete tasks and improve usability.






Reflection 8 – yzho7821

What kinds of information and insights did it give you about the usability of the prototype?

As the user…

I  tested the website of Officeworks to buy the cheapest tablet and choose to collect at Officeworks Glebe.  When I entered the website, I was just attractive by a lot of images and information. After a few seconds, I found where to search products. And then I changed the sort by Best Match to Price Low to High, but there were appearing a lot of cheap accessory kit. I scrolled through the page to find out the cheapest tablet. When choosing the site to collect the tablet, there was a clear map site so that I could quickly find out the Officeworks Glebe. I felt although there was an inaccurate searching result, the website was user-friendly and with a proper layout to be used.

As an evaluator…

I observed the task that book two tickets for “The Opera Gala on NewYear’s Eve” on the website of Sydney Opera House. I found it was a little difficult for my teammate. The page was very simple and there was not clear searching option, so she could not find out where to search the result. After entering the page of booking tickets, it was easier to look for the performance date and choose the seats. So, I thought the website did not provide those users who first use the website with a good experience.



What aspects of the technique worked well or were frustrating?

When acting a user to complete the task, I could think from a user’s perspective. I just followed my intuition and custom during the test. After testing, I could review my behaviours and emotions to find out the key findings. This process let me know well the work flow and user’s needs.On the other hand, through observing users’ reflections, I could capture the details and changes. I focused on the user’s facial expressions and physical behaviours , and I could get more actual user’s experience through analysing those collected information. However, other methods like interviews and questionnaires cannot see the user’s reflections directly. These reliable results will be very helpful in the future redesigning process. Although I completed the task quickly when acting a user, I did not operate according to certain work flow. I felt a little nervous when I kew there were others observing my behaviours. And as an evaluator, I was easily attractive by the result of user’s operation, so I did not write down enough detailed information in my data collecting form.

Think-aloud technique can provide more actual user’s thoughts and experience when the user was thinking about how to complete the task. Sometimes, the user can ask the questions or complain if there are happening something unexpected, which is valuable for our improving the prototype. However, users always random speak out their thoughts, so I could not write down them rapidly and accurately.

FullSizeRender 2.jpgIMG_4513.JPG       IMG_4511.JPG

Blog Reflection 6- yzho7821


I received many useful and important notes after my brief presentation about my report with the poster. Most of them are inspiring for my future design and I will consider these suggestions. 


Blog Reflection 4 – yzho7821

1. Briefly reflect on the lessons learnt from each exercise

a. Reflective listening

Reflective listening is helpful for me to effectively communicate with my interviewees. By this way, I can build empathy with them and think from their perspectives. During the whole talking, I just as a good listener and focus on the interviewees’ stories. I believe that becoming a complete listener is a important skill for a designer. After the interview, I could analyze and review the notes to understand interviewees’ feelings and experience.   It is a really good method to use reflective listening for finding different information from a deeper insight.

b. Defamiliarisation of everyday reality

The word “defamiliarisation” is unfamiliar for me, and I am just used to use the familiar tools and ways to solve problems in daily life. When I watched the two video, I felt uncomfortable and confused, but I found it was a new view to see the world and observe the life. I always go home by train, but I never stay in a station to observe the train coming and leaving. Therefore, defamiliarisation of everyday reality provides me with a new method to think about different aspects of the same thing.

c. Empathic modelling

As one without glasses, I couldn’t imagine what is like those nearsighted people’s life. Through sheltering the camera of my iphone with plastic wrap, I felt an unclear vision and an interesting world. Although it is not same as nearsighted people’s life, I also can take a picture from a totally different and unfamiliar world. And when I wore a pair of glasses with plastic wrap, it was really amazing for me and all familiar surrounding environment became unfamiliar.


2.  Complement your reflections with photographs of the process


3.  Include a scanned copy of your defamiliarisation forms (public transport)


Blog Reflection 2 – yzho7821

1.How did this exercise help you build empathy with prospective users?

Through reading the interview of user, I could immerse his/her story and focus the view of prospective user. There were four aspects that should be concerned about the user: interests, needs, motivation and frustration. This exercise help me understand the user’s feelings and attitudes. It was interesting for me to share the different findings in my group, because I could receive various ideas from my partners and find the commonality of different characters. I think this exercise provided me with opportunities to design and think from the user’s perspective, which is meaningful to build empathy with prospective users.


2. How did the clustering of information help you to understand user needs?

The clustering of information was clear and logical for me to understand user’s needs. I can easily find out the commonalities and differences of users, so I could analysis the trends and possibilities. Besides, when we created the clustering of information, there was a form that was written with “I want…”in the beginning. This form of representation is based on the user center, which could show more users’ emotions, and designers would easily understand and find out how to satisfy the users’ needs.

3. What was difficult or challenging with the technique? How would you do it better next time?

The difficult with the technique was  summarizing and concluding the points and ideas from all group members. Everyone has different ways to understand and express the findings from users’ stories, therefore summarizing all ideas is challenging. Apart from that, filtering meaningful information is also a little difficult, because the content of user’s interview includes a lot of information. So I have to read quickly and effectively in a short period time.

In order to do it better next time, I will focus on more details about the user’s story, and read the interview more quickly so that I could clearly understand the user’s all feelings and needs.








Create a free website or blog at

Up ↑