IDEA9106 Design Thinking

Design is a state of mind



Blog 9 – Visual Storytelling – ywei7371

Blog 9 – Visual Storytelling – ywei7371

Reflect on your experience of the activity by answering the following questions:

  1. How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Firstly, we start to understand the definitions of shot and scenes. ‘A shot is a single ‘run’ of the camera. The length of a shot depends upon its purpose. It could be to establish a place, or show action or reaction. Shot can be thought as a sentence. A scene is a group of sequences that depict an event in the story or occur in one place. Think of a scene as a chapter, made up of lots of paragraphs’ (Nadebaum, 2012)

Secondly, we will research shots type and understand their purposes. For example, a Mid Shot (MS, shows some part of the actor in more detail while still giving an impression of the whole body) draws audiences’ attention to the actor’s body movement, while a Close up Shot (CU, a certain feature of part of the subject takes up the whole frame) exaggerates the facial expression & emotion of the actor, or in product advertisement’s case, presents the product in more detailed way to emphasize some feature aiming at having a better quality of dialog with the audiences. (Media-Shot Types) And these will affect my approach to communicating my design concept. In our film planning, for example, we will use wide shot to show the WHERE (the location of where the story is happening), and a combination of Mid Shot and Medium Close Up shot to introduce the WHO (who is the character, age and gender etc.) and WHAT (what is happening, what does the actor do), Close Up shot to emphasize some action and movement in order to let audiences understand our product’s concept. Use of a variety of shot types is essential for structuring the story in a more explicit and attractive way.

According to the lecture, a story pattern was given to us composed with five elements: WHERE, WHEN, WHO, WHAT and HOW. And these elements can be arranged as different order responds to your own choice. My understanding is that these elements are five scenes that achieved by several shots, and the change of order will imply different purposes.

  1. What motivated your choice of storyline structure? Can you think of an example from a film that uses the same structure?

According to our design concept, which is designing a home entertainment system for both elderly people and their pets, providing a caring, interactive and enjoyable platform. Therefore we considered to convey our idea through telling a story dividing in TWO part, the first part will be showing a daily routine life of an elderly lady with her dog, and then will be the issue (The master was busy checking her mobile and her dog felt less caring and boring), here comes our second part – our design solutions and visions.

The overall story structure could be concluded as follows: 1. Where: Ms. Alex’s home, Who: Ms. Alex and her dog Fanny, When: After work in the evening and What – the Issue: Ms. Alex playing her mobile phone and her dog fanny wants to play. 2. Introduce our concept and product and the how our design setting going to work


I have seen some product promotion advertisement before which sells their concept in similar story telling structure (shows issues and constraint, the conflict, the insufficient of existing design setting, empathize with users, then provides their new design setting which solves the problems and issues) I have looked at many concept videos design by Apple, which is very inspiring and helpful.

  1. What choices did you make about audience and style? Were they related?

We consider our audiences for our concept video will be general users (especially for elderly people) and potential investors. In terms of style, our video will be convey our concept by telling a story, heavy colour style adjustment will be avoided, the shots and scenes should be simple and clear, the connection and transition of each shots should be smooth and reasonable(easy for user to understand). The fundamental style embedded in our concept pitch will be natural, caring and warmhearted, in order to resonate with potential user and presenting its future values.

I considered the style of the video and audience are strongly connected. 12 Types of Product Videos Influence Customers on YouTube [Research]” Website Link: shows that different aim and purpose of video will certainly have different style and genre. And video style relationship with audiences worth further study and discuss in our future study, as video storytelling is one of the most direct, appealing and efficient method to sell our concept to others.



Kym Nadebaum, 2012, Shot – Sequence – Scene – Story, Film-Making Resource. [on-line]: Access Date: 20 May

Shot Type, Camera Work, 2013. [on-line]: Access Date: 20 May

“12 Types of Product Videos Influence Customers on YouTube [Research]” Website Link:

Concept video – TOGETHER – Design for YOU and your PET – Ywei7371-lzha5583

Group member: Yuqing Wei & Ling Zhai

Research Report Summary Poster – Yuqing WEI – Ywei7371

Poster Final

Have you thought about designing something that doesn’t need to sit on the desk on table?

The purpose of the multi-function entertaining desk is aiming for providing different entertaining methods for all family members in the living room. The design functions includes games , media player, and internet access. It’s for gathering family members together in the living room.

Have you thought about that the tablet interface is primarily designed for human interaction? Is it a natural way for pets to interact?

From my interview, I found out that Pets also sensitive to moving images as well as sound. (Some of the interviewees mention that when they are playing ipad or play some funny sound on mobile device, their pets will be pay attention on what they are doing.)So some digital games could be helpful to enhance the interaction between human and pets, since the ipad screen is relatively small, therefore a larger scale will enhance the experience.

Tell me more about how Pets and socialization can be influenced by your solution.

People can spend more time with their pet together, even they are enjoying their own entertainment.

Blog 2 – Ywei73710-Yuqing WEI

  • How did working through different materials help you to explore and express potential solutions to a design problem?

This is a good way for me to think about different possibilities and different method to approach a different result. Working through three types of materials that have total different properties can make me think about how to design by working with different media and method, because different medias or material will require different thinking process, way of implement.

For example, working with cardboard is much easier than with the tube cleanser, making a chair with cardboard is thinking in shapes, and shapes forms volume, and working with tube cleanser will need to think differently, it is thinking in line to compose a framework. Working with toothpick is similar to tube cleanser, the difference is, tube cleanser is flexible to twist, it can be worked without tape, but with toothpick, it has hardness, and when combines with tape, it can form a stronger framework.

  • What kinds of information and inspiration did the different materials give you? Did you have a favorite material?


With cardboard, it needs you to think with shapes, 2D shapes to form 3D volumes.

Tube cleanser:

Think with line, and line to form 2D shapes, then 3D volumes. But it is hard to form certain shapes because it is soft and too flexible.


Work together with tapes.

My favorite material is Tube cleanser, although cardboard is relatively easier to form shapes, tube cleanser has more potentials and possibilities, and it is challenging as well.

3) What did you change along the way? What did you learn from your prototypes?

The require of the user is to have space to put his stuff, therefore my design is mainly focus at space underneath the chair, as for the cardboard one, I made the Z shape in order to achieve the purpose. As the change of materials, the shape changed. Therefore I would need to think another way to achieve the same goal. What I have learned is that different materials will cause a different design thinking process, and different way of resolve.

  • How well did you address your user needs in the various design models you created?

I did consider the user need and design for the very purpose. The cardboard model worked better than the other two, for it can create a more practical chair shape while the other two can only create a similar in form. Working with tube cleanser and toothpicks could be more conceptual.

Week 1 Blog – Ywei7371-YuqingWEI

  1. How did engaging with a real person, testing with a real person, change the direction your prototype took?

Before I engage with a real person, I have many ideas about the gift, but they are all coming from my own mine. After talking to a real person, I start to consider his tendency about gift, what does he like, who he sent the gift to, etc. And this information really affect my opinion on designing a gift for him.

  1. What was it like showing unfinished work to another person?

I feel awkward because the process is only half way there, and I did concern that since the work is unfinished, I might unable to explain my idea clear enough for him to understand my purpose.

  1. As a User, how did you interact with your partner’s level of lowly-resolved prototype; how did the level of resolution impact your experience as a user?

A lowly-resolved prototype is hard for me to fully and clearly interact with my partner, since the work is unfinished, which need more verbal explanations, and need my partner’s imagination. The problem is, I cannot really make sure that my partner and I think the same direction.

  1. Design thinking is an iterative, self-directed process. Based on what you learned, what would you go back and do next? What would you do over again?

I will go back to the question part, and ask my partner more specific questions to further know him, which can help improve my design thinking process.

  1. What principle, what tool would you infuse into the work tomorrow? Persona

A persona will help me know my user, and help my design to fit the situation and achieve the goal.

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