Blog 9 – Visual Storytelling – ywei7371
Reflect on your experience of the activity by answering the following questions:
- How did thinking in terms of shots and scenes influence your approach to communicating your design concept?
Firstly, we start to understand the definitions of shot and scenes. ‘A shot is a single ‘run’ of the camera. The length of a shot depends upon its purpose. It could be to establish a place, or show action or reaction. Shot can be thought as a sentence. A scene is a group of sequences that depict an event in the story or occur in one place. Think of a scene as a chapter, made up of lots of paragraphs’ (Nadebaum, 2012)
Secondly, we will research shots type and understand their purposes. For example, a Mid Shot (MS, shows some part of the actor in more detail while still giving an impression of the whole body) draws audiences’ attention to the actor’s body movement, while a Close up Shot (CU, a certain feature of part of the subject takes up the whole frame) exaggerates the facial expression & emotion of the actor, or in product advertisement’s case, presents the product in more detailed way to emphasize some feature aiming at having a better quality of dialog with the audiences. (Media-Shot Types) And these will affect my approach to communicating my design concept. In our film planning, for example, we will use wide shot to show the WHERE (the location of where the story is happening), and a combination of Mid Shot and Medium Close Up shot to introduce the WHO (who is the character, age and gender etc.) and WHAT (what is happening, what does the actor do), Close Up shot to emphasize some action and movement in order to let audiences understand our product’s concept. Use of a variety of shot types is essential for structuring the story in a more explicit and attractive way.
According to the lecture, a story pattern was given to us composed with five elements: WHERE, WHEN, WHO, WHAT and HOW. And these elements can be arranged as different order responds to your own choice. My understanding is that these elements are five scenes that achieved by several shots, and the change of order will imply different purposes.
- What motivated your choice of storyline structure? Can you think of an example from a film that uses the same structure?
According to our design concept, which is designing a home entertainment system for both elderly people and their pets, providing a caring, interactive and enjoyable platform. Therefore we considered to convey our idea through telling a story dividing in TWO part, the first part will be showing a daily routine life of an elderly lady with her dog, and then will be the issue (The master was busy checking her mobile and her dog felt less caring and boring), here comes our second part – our design solutions and visions.
The overall story structure could be concluded as follows: 1. Where: Ms. Alex’s home, Who: Ms. Alex and her dog Fanny, When: After work in the evening and What – the Issue: Ms. Alex playing her mobile phone and her dog fanny wants to play. 2. Introduce our concept and product and the how our design setting going to work
I have seen some product promotion advertisement before which sells their concept in similar story telling structure (shows issues and constraint, the conflict, the insufficient of existing design setting, empathize with users, then provides their new design setting which solves the problems and issues) I have looked at many concept videos design by Apple, which is very inspiring and helpful.
- What choices did you make about audience and style? Were they related?
We consider our audiences for our concept video will be general users (especially for elderly people) and potential investors. In terms of style, our video will be convey our concept by telling a story, heavy colour style adjustment will be avoided, the shots and scenes should be simple and clear, the connection and transition of each shots should be smooth and reasonable(easy for user to understand). The fundamental style embedded in our concept pitch will be natural, caring and warmhearted, in order to resonate with potential user and presenting its future values.
I considered the style of the video and audience are strongly connected. “12 Types of Product Videos Influence Customers on YouTube [Research]” Website Link: http://www.reelseo.com/12-types-product-videos/ shows that different aim and purpose of video will certainly have different style and genre. And video style relationship with audiences worth further study and discuss in our future study, as video storytelling is one of the most direct, appealing and efficient method to sell our concept to others.
Kym Nadebaum, 2012, Shot – Sequence – Scene – Story, Film-Making Resource. [on-line]: www.decd.sa.gov.au Access Date: 20 May
Shot Type, Camera Work, 2013. [on-line]: www.mediacollege.com Access Date: 20 May
“12 Types of Product Videos Influence Customers on YouTube [Research]” Website Link: http://www.reelseo.com/12-types-product-videos/