IDEA9106 Design Thinking

Design is a state of mind




Blog Reflection 04 – ytia9650

  • Reflective listening

According to this exercise, I realised that I prefer to be a listener than be a speaker. And I deeply understood that there are some problems need be attended in interview.
Firstly, when I’m a speaker, I’ll feel comfortable that my listener makes eyes contact with me when I’m talking. Eyes contact is very important in conversation, which will show listener’s respect and encourage speaker to keep talking.
Secondly, when I’m listener, I hope speaker do not speak too fast, because I cannot catch what he/she said when he/she speak too fast, and I need concentrate on listening and have no time to make notes. And eyes contact is also very important when the conversation happened.
Moreover, I think listener should be allowed to give some feedback to speaker, such as ask questions, to avoid misunderstanding.
  • Defamiliarisation of everyday reality

It is different between watching video about daily public transport and take bus/train in real life. I have never noticed sounds or some other details of surrounding environment when I take bus/train everyday. However, I’ve noticed these details when I was watching those video and imagine I was in the situations, such as more noisy environment and speed of the bus. And I found writing without thinking is very useful to keep the memory of some new ideas which are suddenly coming out, and need not to worry out grammar or spelling.



  • Empathic modelling

I think walking with limit sight is very difficult, although my friends lead me to walk safely. Because when the glasses were covered with cling wrap, I can only rely on lights and bright colours to help me know the surrounding environment, and the sense of safety reduced when I walk with poor sight. It would be terrible if I walk in a unfamiliar place with limit sight. According to this experience, I really sympathise those kinds of people who with limit sight.





Blog Reflection 03 – ytia9650

1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?
For this task, there are four students from different countries in our group, we do not chose an activity from the tutorial booklet, we decided to focus on ‘going to the supermarket’ as the activity, because all of us are international students, every week we need to go to supermarket to buy some foods for cooking. According to interviewed each other, we create a profile for each student, and gather these feedback to compare similarities and differences of our behaviours by drawing continuum and multiple-choice set graphs. Therefore, we create a persona. I think the commonality is enough between four people to form a coherent persona, but it cannot make more sense to create a second different persona, because the feedback is not enough, and some answers are nearly different because of different culture background of  our group members, moreover, I think maybe a group with balanced sex ratio will make second different persona.
2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?
I think our final persona is a good beginning to help us to know more about generating empathy with users. Because of time limitation and members limitation, our persona is not exactly completion, for next time, I will enhance my interview skills, and do more preparation to make it better.

Blog Reflection -ytia9650

1) How did this exercise help you build empathy with prospective users? 
We collected prospective users’ information such as user interests, needs, motivations, frustrations and so on by reading the users’ statements in interview transcripts. According to the interview, we can observed that interviewees always tell you their interests and requirement indirectly, we need to analyze their statements and try to step into the shoes of the prospective users, and then we might see the situation from their perspective and understand what’s their interests, needs and motivations or so. For example, according to this  part of the interview transcripts:
“It’s just so much easier when somebody can give you a few pointers to get started. I tend to travel in such a way that I have a couple destinations that I’d like to go to and maybe they helped me figure out”
We can find that this interviewee needs some recommendations from the local people.
2) How did the clustering of information help you to understand user needs?
Because only one user’s needs cannot represent the needs of majority of people. Thus user’s needs that we collected from interview transcripts need be clustered, and we can find that those different user may have some similar needs and interests. And then we can pick up those similarity to summarize the needs of the group of people. Therefore, clustering of information help me to understand common user needs and we can better solve those people’s problems or requirements according to the needs.
3) What was difficult or challenging with the technique? How would you do it better next time?
Because of time limitation, almost of our group members haven’t finished the reading of the transcripts, and we have not collected too much information about users’ needs, interests, motivations and frustrations. Thus the similarity which we found this not enough. Next time, we should deeply understand the interview transcripts, and collected more user’s data individual, thus we can summarize more useful common user needs.

Blog Reflection 01-ytia9650

1.How is this sketchnoting technique different to the traditional note taking?

Compared with traditional note taking, sketch noting technique is more vivid and convenient way to communicate ideas. 

Firstly, sketch noting consists of image and texts, which will be more vivid and impressive than pure text notes. Because almost people prefer reading image to reading texts, and image might be a more visual and easily understanding way to explain a idea. 

Moreover. key points can be highlighted by using graph or images in sketch noting, and people will easily to find the key points and understand sketch noter’s idea. 

Therefore, sketch noting technique is a more efficient way for people to understand ideas than the traditional note taking.

However, sketch noting might take more time than traditional note taking.

2.How does this visual approach facilitate communication of your ideas? Conversely, how does it prevent it?

Because sketch notes always combine graph, image and texts. Reader will easily understand the key points through the images, and almost people read images faster than read pure texts. Furthermore, pure texts or pure image notes could make reader confused and cause misunderstanding of designer’s idea, however, sketch notes could avoid the misunderstanding, because vivid image and literal notation will help reader understand the ideas. Thus sketch noting facilitates communication of designers’ ideas.

3.Personal challenges as a sketch noter?

The main challenge is my poor painting fundament.

Firstly, it’s difficult for me to explain some ideas more accurately by painting images. My image might lead readers to get confused and misunderstand my ideas.

And amateurish skill might take much time for sketch notes.

Create a free website or blog at

Up ↑