IDEA9106 Design Thinking

Design is a state of mind



Reflection 10 – yowu7652

Q1. How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Firstly, visualising shots and scenes make our recipients understanding our ideas more clearly and directly. Secondly, different kind of shots can give audiences different feeling, like humorous, lonely, happiness etc. So it makes us to think what kind of angles and situation we would better to use to influence our potential users, also this approach makes us to think much more further and more detail to improve our concept.


Q2. What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

At the be gaining, I have no idea about how to build the storyline structure. Since there have 6 basic questions (what, who, where, when, how, why) and followed those questions to build storylines. These questions provided a ideal to write a story, from this basal story model we draw a simple storyboard. We will refer to the Royal Agent movie, This movie included a lot of shots and it will give us some good inspiration.


Q3. What choices did you make about audience and style? Were they related?

Our topic is International Students’ Issue, SO the big audience group maybe some international students who has experienced some problems when they are abroad and also with some negative emotions as well. So we would like to make some easy and humorous style vedio to make audiences enjoy our product and give some worth thinking point after they laughing. They are related.




Empathy and defamiliarisation

Briefly reflect on the lessons learnt from each exercise.

Reflective listening

I am not a good listener, especially on some topic I’m not interested in. so reflective listening is really helpful for me, Reflective listening is a more specific strategy than the more general methods of active listening. Seeking to understand a speaker’s idea, then offering the idea back to the speaker, to confirm the idea has been understood correctly. Also Empathy with the speaker is important in this process, making them feel comfortable in revealing insights which I think is very important part of listening. 


Defamiliarisation of everyday reality

In viewing the two videos – firstly of watching a train depart. The fist shot is an old men siting on the public seat, and then the train come over, commuters getting off and on the train and then the train keep moving, the shooting position is opposite the train coming way which makes me feel not comfortable, also feel a littler bit dizzy by the noising of the train engine. If this is a move, I would say it is very boring. But this is our daily life. Secondly is the sequence of the bus journey. The Shooting view is in the bus make audience feeling like sitting on the bus which sending me the truly nature experience: The shaking bus, narrow road, busy traffic, noisy engine…,, by watching this situation makes me feeling other senses that I may never found in the daily life is safety. By this way I can experiencing a space and moment.


Experience modelling

This experience is totally new for us, when everything become blurry and removing through this familiar environment with reduced vision, you start to opening an other sense of your body like ears or noses. It was an interesting experience to feeling the environment using new organ.

Complement your reflections with photographs of the process

Public transport defamiliarisation form


Q1. Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona Or did it make more sense to create a second different persona?

We were 4 people in the group we chose to analyse the activity going to the supermarket. and after the interviews, we came up with at least 8 variables that could affect intervieews behave. After placing each one of us on the continuum and multiple-choice variables, we found out that there were two smaller groups within our group that had commonalities. A group (2 people): Go to the supermarket frequently. B group (2 people): Go to the supermarket infrequently. There has two main reason, one is the distance from supermarket to home (living environment); secondly is the price (sales item).


From the data, we create a persona based on the data of the second group because this personal can represent Chinese international students, The notes and persona information is listed below. And the characteristics of the people interviewed were different to create a second or  third proto-person because we have the same situation such as age, occupation, background…but were useful to give more details in order to describe a more realistic persona.




Q2. Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

Yes, our final persona is good in generating empathy with users who are Chinese international students.  we give him a common Chinese backgrounds and put him into some Chinese traditional situations  that make his more empathy and real. Like He is bookworm in his childhood and he just go abroad after him bachelor degree, so he is lack of communication skill. So he chooses Auto-checkout services in the supermarket so that he can escape unnecessary communications with the stuffs. Even though I think we need to improve the detailed information for the final persona, So we need to make wide and representative background interviews which can generate better empathy with the prospective users.




Week 1. Take note by sketching!

01. Listening music and draw your feeling.



02. Use simple line to draw different personal emotions.


03. Use simple line to draw different personal actions.WeChat_1470234188.jpeg

04. Drawing flow chart.WeChat_1470234155.jpeg

05. Taking a sketching note by watching a video.


Q1:How is this technique different to the traditional note taking?

First of all, much more freedom to show you idea; Secondly, easier to understand whether old man or children; Lastly, look more vivid than traditional note.

Q2:How does this visual approach facilitate communication of your ideas?Conversely, how does it prevent it?

Facilitating: 1. Easy to show my idea, much more freedom to organize; 2.feel more interesting to take a note and make you like to do this.

Preventing:1. Sometimes,it make people confusing, different people have different imagination. e.g.when you draw an apple maybe they think is an orange. 2.Some abstract things is much more hard to express than writing.

Q3:Personal challenges as a sketchnoter.

1.limitations to a sketch-note, I need to practice more and draw more different objects.

2.Interesting-note, I would like to draw some sketch-note to make people feeling happiness when they see it.

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