1.How did thinking in terms of shots and scenes influence your approach to communicating your design concept?
By using shots and scenes, I could consider the target users, device functions and user experiences in a more comprehensive and thoughtful way. When we needed to finish the “5W+1H” cards, we designed a storyline and a certain user with combined characteristics. By applying different shots in terms of close-up shots, over the shoulder shots and wild shots,etc., we defined different presenting styles and created a cosy environment for user, we also analyzed the context for our design and decided how to process a more adorable and attractive user story. Those brand new methods help us to communicate our design concept in a visual, interesting and clear way, and we acquired a in-depth information of moulding a suitable user.
2.What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?
We constructed our storyline mainly based on the functions provided by our design device. Our design concept aims to realize non-invasive blood detection for various users, especially the patients who got a iron deficiency anemia and diabetes. Therefore, we created a role who has an IDA with her baby and also diabetes herself, which means she can use the device for detecting both diseases. We designed a living room and the user is coming in, then every blood detection happened in this room, which offered a relaxing environment. After that, elaborate use flows were shown in the storyline, which were conducted by the user to examine herself and her baby, to embody the quick, convenient and clean detection experience. In the end, the harmony family showed up in the shot together. It is a quite common user story, a narrative one without surprises, which is more similar with a documentary film. By several days of digesting the methods of creating a story, I think we can do better if we involve some unexpected results, strong comparison or we change the order of story-telling, so that we can stimulate views’ interest and pay more attention to our design concept.
3.What choices did you make about audience and style? Were they related?
The target objects of our design concept are the IDA and diabetic patients, the parents who have a IDA children and doctors, which means the film can be a serious one with a clear storyline to embody the advantages of non-invasive device. They are related because just like design a product, we need to acknowledge the requirements and needs of users, then provide user-centered products for them. Similarly, choosing style should also pay attention to the audience, and the device as well. We focus on medical field, means we would better to show a rigorous and precise user flow, we also need to trigger the memories of potential users who have existed problem and then stimulate their unfolded needs.