IDEA9106 Design Thinking

Design is a state of mind



Blog Reflection 9 – yani6932

/ How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Different shots would lead audiences into different feelings and views. It is important to change the shots and scenes to make audiences inside into your design. Using different shots and scenes could present your concept better in different angles.

/ What motivated your choice of storyline structure? Can you think of an exemplar from a film the uses the same structure?

Storyline are focused on telling narrative which are tried to set and perform followed scenarios. The motivation for me to choose is that should be occur in a narrative situations and it t need to be described by story types in details. I think the most romantic movies, love movies should be storyline structure.

/ What choices did you make about audience and style? Were they related?

Yes, it should be related. Different style should be suitable for different types or aged audiences. Because they have different preferences with different level of acceptable for new things.

Blog Reflection 7 – yani6932

Reflect on your experience of the Affordances exercise by answering the following questions:

1) Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

During the exercises, I developed three items which are water bottle, comb and recharge. And I pay attention to water bottle. For the initial understanding, I found it has the false affordance which I used to turn the wrong direction when I was trying to open it. The perceptible affordance are holding and drinking. Then the hidden affordance are weight, temperature and volume. After the exercises, I changed the appearances of the item then I found the false affordance would not existing anymore.

2) Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.

Because different people has different insights about same objects. Therefore, it is important to explore your personal insights that a single ideas to change with the objects would change lots of affordances. The positive affordances are conflicting with negative affordances. When you changed the negative one, the positive one may be changed as well. For example, when I changed the false affordances of my water bottle to tape the sign of turning direction, I found it would change the appearances affordances. It would not be good looking anymore.

Blog Reflection 8 – yani6932

Reflect on your experience of conducting and participating in usability evaluation, by answering the following questions:

Comment on how you experienced the technique as both user and evaluator …

For each of the 2 techniques (user observation, think aloud):

1) What kinds of information and insights did it give you about the usability of the prototype?

During the whole process of user evaluation, I acted as 2 different roles. When I was a user, I just followed to complete the tasks with think aloud method. However, during the process, I speaked what I think in my mind and I found I usually did the actions that I was used to do. Therefore, I found it is very significant to design something followed the user habits.

As a evaluator, I experienced with the different methods for observation which let me to observe the user’s expressions and body languages. According to the process of the observation, I could find the preferences and satisfactions for users on the design. It could also help to discover the issues.

2) What aspects of the technique worked well or were frustrating?

About think aloud, it is difficult for users to speak aloud with what they actually think. Because most people are not used to speak when they are doing or operating something. You have to remind them to tell us what they are thinking.

About Observation, it is a very good technique but it has to be recorded because it is hard to remember all small and quite movements.


Blog Reflection6 – yani6932

Reflect on your experience of the Body storming exercise by answering the following questions:

1)  How did physically acting out help to explore ideas?

This could help designers to understand potential users’ behaviours and to explore user’s actual needs to find deeper insight of the actions. It also could help designers to find the suitable solutions to figure out the problem that help designers that not focused on the way they always think and believe.

2)  Did you refine your ideas and solutions to the problem through bodystorming? In what way?

Yes, experiences and behaviors influenced the design deeply because this is a human center based design that to solve the user’s’ issues. We have to think from the user’s way.

3)  What was difficult or challenging about bodystorming?

It is difficult for designers to act as a user with a real scenarios that actually what potential users would do. Designers are always thinking with their own way that cause the gap between the different thoughts.

4)  Does bodystorming lend itself to certain types of problems?

Yes, designers could act as the users to see what problems that users would experience during the process or workflows.



Blog Reflection 5 – yani6932

Reflect on your experience of the Ideation exercise by answering the following questions:

1)  How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

Of course, it is different with what we often do with ideas and empathy. When we generated ideas for an extreme user, we could focus on the specific ideas to satisfy the needs of the majority which could match the design target users. Also, this could help us jump out of our mind stereotypes what the way we usually think and work.

2)  Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

Yes, there are lots of design thinking techniques that could help us to think as the users which could focus on user experiences and empathy. For example, design provocation cards are kind of method of ideations that could imagine multiple ideas and points. Also, storyboards are the design techniques that really help us to conduct the scenarios how your design story work on the specific situations with users.


BLOG Reflection 4 -yani6932

Briefly reflect on the lessons learnt from each exercise 

/ Reflective listening

This help us to understand the different roles of listener and speaker. As the speaker I found that I have no preparation for what I would like to say, and just say what I thought at that moment. It could explore the deep thoughts in my mind that I haven’t realized by myself before. As the listener, I would imagine myself into the stories that speaker say to get the empathy towards to what the speaker has experienced before. It helps us to know other’s thought and experiences.

/ Defamiliarisation of everyday reality

It helps me to explore the memories and what I have experienced before. For the simple movement of the train or bus, I could come up with lots of different scenario and situations. I would imagine that I was a part of the video.

/ Empathic modelling 

This is a real interesting exercise that if I lose the virtual, I would be led by others. The cling wrap covered safety glasses and camera could let me get the new feelings and sights for the previous familiar world.




BLOG REFLECTION 3 – yani6932

Reflect on your experience of the Persona exercise by answering the following questions:

11)  Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

To create a persona, it is important to use well-designed interview questions related on one certain topic. For our group, we focused on the cinema with different aspects such as reasons to go, methods to buy tickets, preferred movie quality etc. They helped us to find the users’ perspectives. However, I think 4 people is not enough. Because when we tried to category different members with the same pattern, we found each member chose one pattern for some variables. If there are more people, we could found the similarity of the groups of people easier.



2)  Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

I think it could be successful because we found the similarity of the group of users and generate the empathy with them. We knew their preferences, behaviors and frustration which could easier get users’ needs. If we could interview more users to gather more data, our persona could be more accurate.

Blog Reflection 2 – yani6932

Reflect on your experience of the Interpreting Data exercise by answering the following questions:

1)  How did this exercise help you build empathy with prospective users?

Interpreting Data exercise is about the Affinity Diagram which is the structuring materials through pre-established models, categories or topics. Structuring materials means this exercise is processing with different levels which is step by step. It also helps me to find users’ needs. wants, interests, motivations and frustrations. All the activities are more about users’ thoughts so that it could not be the current or related users. These activities would focus on all the users include potential users’ thoughts.

2)  How did the clustering of information help you to understand user needs?

Firstly, the activities are started by the interviews. Interviews are from the potential users about their thoughts and experiences. Next, we would like to extract their words as themselves to figure out what do we need or expect. Also, we tried to find the similar thoughts from lots of different users and then summarize them into common categories and topics. Therefore, to find out what are users exactly expected, we could look for the common categories and topics.

3)  What was difficult or challenging with the technique? How would you do it better next time?

Through the exercise, I find the most difficult thing is to find the similarity from different users’ needs and wants into common themes accurately. Because different people might have different opinions, experiences or feelings about one thing. Also, for the same thought, they might have different expression by interviews. So it is hard to get them into accurate common categories and name the categories correctly. Therefore, next time, I would like to pay more time on the extract users sentences from interviews which are the key points not the small issues for the specified user.


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