IDEA9106 Design Thinking

Design is a state of mind



blog reflection 09-xhua0519

1)How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

My understanding of the purpose of film and the scene is:In order to more effectively to our design idea across to the people, each shot and scene there are some things, and each scene should produce different things, but put them together is a complete design concep

2)What motivated your choice of storyline structure? Can you think of an exemplar from a film the uses the same structure?

The basics of the story: who, where, when, why. these guidelines make our design concepts clearer, more consistent with the audience and their own logic. Furthermore, the story structure is a simplified way of expressing our thoughts and what we want to show. I see this structure in a lot of movies and ads, and most of them make a deep impression on the audience.

3)What choices did you make about audience and style? Were they related?

We decided to have some ideas to show the common problem of our audience, which meant connecting the audience to the real scene. Through this story, we want to make the audience feel that they have something they need in their daily lives

blog reflection 08-xhua0519

1) What kinds of information and insights did it give you about the usability of the prototype?

First, as an observer, I find that I can analyze the situation more objectively, and I can observe the emotions that users experience when they use the site. On the other hand, by thinking aloud, I think I can share empathy with others and see things differently.

2) What aspects of the technique worked well or were frustrating?

I noticed something missing and made me aware of my behavior, which I wouldn’t normally notice when speaking out loud when using a website. Observing the user’s response will assess the performance of the product in a comprehensive manner.

blog reflection 07-xhua0519

1) Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

We chose a plastic fork as the object of observation in class. At first, there was only one function of the fork, which was to stick the food together and put it in the mouth. However, when we twist it and remodel it, it becomes a piece of art. Now that we have decided to break it and sew our teeth on a fork, we have a lot of paint pens. As a result, these capabilities change from simple design utilities to potentially useful tools. However, this is actually a mistake we found. It turns out that the relationship between people and things is bearable.
2) Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.

We chose the camera as the object of observation. Its initial function for the average person is to use a graphical method record. For less light, cameras can also be viewed as light. The camera can also create masterpieces of art in the hands of the audiovisual family. Which inspired me to divide user groups and scenarios in this terminology.

blog reflection 06

1) How did physically acting out help to explore ideas?

When you’re doing these things, you’ll start to understand your users and notice something that you think is unnatural. In other words, physical activity provides insight that cannot be achieved through magic. More importantly, it helps people express and share their ideas in a natural way.
2) Did you refine your ideas and solutions to the problem through bodystorming? In what way?

yes. Design is not only the work of thinking, but also the process of experience. Body storms give me another perspective to review my ideas and solutions so I can find some shortages.
3) What was difficult or challenging about bodystorming?

bodystorming are still not real. Maybe there are some factors that we can ignore in motion. As a result, precise details may be unhelpful. On the other hand, we don’t have any experience of actions or events, so we tend to continue with our impressions or stereotypes.
4) Does bodystorming lend itself to certain types of problems?

I think the bodystorming actually has an impact on some issues. Because most of us are not good at performing or familiar with the real scene of what we’re going to do, these barriers may hinder us from exploring problems and ideas. Still, the bodystorming is a useful technique for finding more relevant questions and ideas for users.

blog reflection 05

1.How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

When I am in the position of an extreme users, this is very useful, because it makes me think of some unusual scene, in the actual use of the product may be very important, if I don’t put yourself in that position, I would never think so. In general, this is similar to the way I think and relate to me, which is to think of myself as a user and think about what I would do if I were a user.

2.Did any of the other design thinking techniques (design provocation cards, stories, storyboards etc.) help you to work through ideas and collaborate with your group members?

Storyboards help teams integrate ideas and integrate them into a unique idea and “fill the logical gap between ideas.” Trying to aggregate the ideas of all team members into a single solution that adds quality to the contribution — all members have a certain interest in the idea and are willing to improve it.

blog reflection 4-xhua0519

1) Briefly reflect on the lessons learnt from each exercise.

a. Reflective listening

It is a good way for reflection by listening to others’ idea. there are two roles in this exercises: speaker and listener. As a speaker, it is a enjoyable process for me to share my story to others,sometimes I even cannot stop talking. But as a listener, when I need to listen to others’ story, sometimes I feel confused about what my partener said and I need my parterner to tell some details about his story, you may have some different point when listen to others and get some new idea.

b. Defamiliarisation of everyday reality

This exercise requires imagination and reexperiences the everyday scene from an outsider’s point of view. It is a good way to perceive your physical state, and we may not notice it in our daily life. When feeling what others’ feeling, we can got more thoughts about the users’ really needs.
c. Empathic modelling

In this section, we took a lot of blurry pictures and walked around the hall, using plastic wrap cameras and sunglasses. With the plastic wrap, I can simply recognize the shape of the cargo. I began to understand that, in general, I could still recognize the goods. It is a better way to listen to my feelings and transcend my own point of view by placing myself in someone else’s special circumstances.



1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

To form a coherent,first of all, we need a good interview to cover enough aspects about our topic. For our group ,the topic is Catching public transport, so we need to ask questions covered different aspects about the topic such as “how often?”, “the reason”, “some experience” and so on.It help us to find people’s attitude and opinion about the public transport.

For our group,we all come from China and at the similar age,we can find many approximate answers and it is enough to form a coherent persona. However, for the people from different cultural background and technology literacy, some totaly different opinion will appear so that we need ti create a second different persona and add more commonality to improve each persona.

2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

I think our final persona was successful in generating empathy wirh users because all our group members are from the same cultural background , technology literacy and at the similar age, we can find more similarity information to creat our persona. To make it better next, I think more interviewer could help us get a more accurate persona.

blog reflection02 – xhua0519

1) How did this exercise help you build empathy with prospective users?

This exercise let me know that interview will be a good tool for me to understand what the users’ needs, many useful information can be found in the interview such as users’ interests and needs.It is important to focus on the details to help us build empathy with propective users, meanwhile, The designers need to improve our ability to information summary so that they could recognize the users’ requirement better.

2) How did the clustering of information help you to understand user needs?

By clustering of information, we can find different kinds of users’ need, we can also recognize the most common needs of users. It is a good skill for a designer to find the most popular requirements of their users then they can draw a better solution to meet their users’demand.

3) What was difficult or challenging with the technique? How would you do it better next time?

The most challenging with the technique for me is clustering of information, it is really diffiicult to summary all the details by different users and interviews.When you see many different information, it will be hard for you to arrange them into different aspect.For example, there is one problem in our group:when we see a data about users like to use amazon to buy a guide book, we take it granted that it should belongs to the part of Internet.but it totally reflect that guide book is important. To do it better next time, we need think more before clustering of information.


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