IDEA9106 Design Thinking

Design is a state of mind



Final Powerpoint- bina0004and vina2679 group 6


Blog Reflection- vina2679

  • How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Thinking in terms of shots and scenes proved me to go back to my design concepts and think how will users be using the product, when it comes to real world usage, how people will be encouraged to accept it, what will they gain . The mere thinking in this sense gave me an outlook of what are the scenarios when users are most likely to resort to the product that I am designing and will it actually make a difference for community welfare.

  • What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

The cards that were provided to us for gathering the story points were of paramount use. The cards of who, what, when, how and why were prepared. Then I am my group mate did some brainstorming and came up with a story which was then put up on those cards. These cards then were arranged to get a logical flow the story. I think this is how all the movie scenes are also made. It is important to gather the context first and then putting all the contexts together. The movie that I can think of is “Up” by pixar. I really liked the way the whole story is captured in the form of frames and by putting them together makes a complete sense of story.

  • What choices did you make about audience and style? Were they related?

Mid Shot, close up and point of view shot. These shots would help us capture as much details as possible from users point of view, and give a better clarity on their comfort level of usage of the device.

Blog reflection: Vina2679


1. Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

I choose cling wrap as the object. As far as I know , cling wrap can be used only to wrap up food in kitchen when its left over.So it can be just used for wrapping purposes. Then I started looking the wrap from different angles, the wrap has multiple layers . Although it is thin, it is strong when it is crumbled and can be put together to hand kitchen utensils like laddle. Then, the cling wrap is hollow from centre, this can be used to hold hanging wires of charging cables. If put in some more thought, then the rolls can be put together with some lights around to form a decorative item.

2. Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.

Any object when used regularly tends to impose its properties as a common use that people think of. For instance, a cling wrap serves its main purpose only in kitchen. Thats what we have known till now. But by just adding a couple of features, the whole concept of its usage is redefined. Similarly, I took post-it notes and wrapped it up completely with cling wrap. It no longer served as a note, rather it was like a paper weight. Colorful, glossy paper weight. It is amazing that when an object is changed a bit on its design part, the whole purpose of it changes and it starts exhibiting other affordances. It is inspirational as a designer, as experimentation with objects and getting the best out of them is the whole point of designing.

Blog Reflection 7: vina2679

User Evaluation

  1. What kinds of information and insights did it give you about the usability of the prototype?

We, as a group tested three websites. Each of us took turns to test each of them. We used think aloud to capture user reactions and SUS questionnaire to capture their overall feedback about the usage of the website. Users prefer a website which gives them what they want clearly and transparently. They don’t understand hidden parts like searching for events on or looking for Google scholar articles for specific stream on Usyd Library page was extremely confusing and frustrating for user. Users try their best get to the requirement. But, if they do not achieve it within short duration of time, they lose interest in the task. The emotions were captured on camera and every facial expression was noted down to understand the users step by step encounter with website. SUS is a wonderful way of gathering users overall perspective of what they think about the website and their tendency of reuse.

  1. What aspects of the technique worked well or were frustrating?

The user evaluation on the website was a critical task that involved a lot of attention. The user is surrounded by a person who is recording each and every thing that they are doing to complete their task . This can be frustrating for users as they will be really conscious in attempting their task faithfully.

The concept of recording is, however, useful from the usability point of view to get clarity on the usage of the website.

Blog Reflection-vina2679

1)How did physically acting out help to explore ideas

Ans: The whole idea was fantastic. We as a group enacted on the scenario of improving the waiting room in the hospital. The part of enact stop thinks stop act again gave a sense of situation of the users and gave a better insight regarding the problems that they face. It let me explore better ideas.

2)Did you refine your ideas and solutions to the problem through body storming? In what way?

Ans: Bodystorming gave a better insight into the problems faced by patients in the waiting room. We could come up with multiple personalities like specially challenged people, senior citizens, children and technologically enabled group. Coming up with various scenarios gave a better idea of what we are supposed to design a solution.

3) What was difficult or challenging about body storming?

Ans: There was one challenge here. We have not taken different hospitals into consideration or different scenarios into account. Enacting a scenario gave us a very good insight, but yet it is not the best that we could get out of building empathy with users. In real life, there will be something more to understanding the situation of users in the context of waiting rooms in a hospital.

4) Does body storming lend itself to certain types of problems?

Ans: Yes. Maybe, when it is not possible to have a complete setup of scenario, we cannot completely determine the user requirements and problems.



Blog Reflection 05 – vina2679

How did taking the position of an Extreme User influence your thinking in relation to the design challenge?

The experience was unique. Usability study is always about empathising with user. By introducing the extreme character, the whole idea was completely influenced by the extreme character chosen. We took extreme character as good samaritan and worked towards building the scenario of converting a simple telephone booth to friendly booth.

Was it different to how you usually generate ideas and empathy?

 It was pretty different. As mentioned earlier, introducing extreme character was influential. We started ideating in the way of good samaritan to build the scenario and conversion of telephone booth.

Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

Definitely. Every step was a building step towards the prototype and bringing out a scenario. Design provocation was influenced by the extreme character. From Good samaritan, we went ahead o build friendly booth. This influenced story and gradually storyboard. The pictures were hand drawn and the whole activity was very fruitful.



Blog reflection -vina2679

1.Briefly reflect on the lessons learnt from each exercise

Reflective listening :

It was an interesting exercise and this made me realise the importance of being a good listener. It is crucial to be attentive and focused while performing this exercise. Also, respecting speaker and not interrupting them while they are narrating their opinion. It requires us to step in the shoes of the narrator to understand their thoughts and capture their feelings without predicting their thoughts.

Also, having an eye contact and good physical gestures instills confidence and helps the speaker to elaborate their thoughts.

Defamiliarizing of everyday reality :

This exercise helped me discover lot of ideas which i took for granted. This was essentially a discovery for me the way i perceive world and the things that I ignore. This demands attention to details. Writing down on paper without a block on my thoughts brought many new thoughts. Some thoughts were related to physical sensations as well which when thought from a design perspective will help to improvise any particular scenario.

Empathetic Modelling :

The blur quotient obtained by wrapping glasses defamiliarized me with many known buildings. This was not a familiar situation and i could hardly sight letters in my book or even the lecture room. This empathetic modelling made us see a different view of the class.

Blog Reflection: Tutorial 3(vina2679)

  • 1)  Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

    It was a very different experience all together of creating personas. We were 4 people and we divided ourselves into two groups. We interviewed each other on experience of going to supermarket, what is the thing that they love, what is that they are not happy about. Many other questions on cultural grounds were asked like demography, background, their experience in their country, what was different here were understood. Then individual variables were created on each an every category. There were a lot commonalities between two of our group members and the final persona was based on the consolidated traits that were common overall. We were very delighted to obtain the final persona and named the category as “Impromptu shopper“. It was a fun filled exercise with lot of exploration.

WhatsApp Image 2016-08-17 at 5.31.25 PM

  • 2)  Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

    The final persona turned out to be one who is amongst all of us. We all are someway Impromptu shoppers, all of us go out shopping as soon as we are in need of something or sometimes for fun. Our final persona definitely could connect and generate empathy with users.                                                                                                   Since he whole exercise was done amongst only 4 of us, one change that i would like to carry out would be to take opinion of about a bunch of people like about 50-100 people from different categories to further refine the persona.

Blog reflection 2 (vina2679)

How did this exercise help you to build empathy with prospective users?

The exercise was very interactive. The affinity diagram once put together gave a very larger perspective of designing. It made a sort of very natural connect towards the user perspective. Reading the interview and understanding the key concerns by highlighting the requirement gave deeper insight to user demands. Overall the exercise was very helpful in building a deeper connect with user.

How did the clustering of information help you to understand user needs?

After reading the the interview, all the different points were put up in a post it. Once we formed groups , all of us ended up having different categories. Communicating and thinking together, we could categorise more precisely and ended up having lesser number of broad aspects to concentrate on. The clustered information was very helpful as it gave a gist of the expectation of the user.

What was difficult or challenging with the technique? How would you do it better next time?

The technique required extensive reading of the interview which was too detailed and the challenge was to pick up user specifications from their response to questions. Then once the points were highlighted, they needed to be categorised to broader groups which was cumbersome at the beginning.

We can come up with a better way to do this task in future. Hopefully we will learn them in the coming weeks :).

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