The community I focus on is Compassion for Migrant Children (CMC) , which is a nonprofit organization founded in early 2006 to help China’s urban migrant children, primarily through offering social and educational programs. According to China Labour Bulletin (2013), there are about 274 million rural migrant workers in China, accounting for one third of the entire working population. Most of their children grow up or born in the city. Because of the household registration (Hukou户口) system, these children have no chance to receive formal school education in cities. So the goal of this community is to give every migrant child a future and a hope through collaborating with organization and individuals.
About the Proposal
In order to engage more people in this community as well as get more attention from the public, I want to design a game app. The reason could be concluded as two points: firstly compared to other ways of dissemination, like setting up some relevant websites, a game app is more likely to draw public attention. Secondly through this game app, people can have a deep understanding of how difficulty does CMC work and then would like to donate much money to this community.
How did the entertainment function works? / Telling me more about how the game run?
This game app could be regarded as a type of investment. At first the money could be set up as $100,000. Imaging you are the manager of CMC and how would you like to spend the money? For example, you can spend one fifth of the money on advertising and one fifth on improving facilities or holding social activities. Different people may have different ways to operate CMC. The winner of this game app depends on the final achievement (popularity degree) – how many people know CMC and how many people want to participate in CMC in the game. Some students in our class give me a suggestion that this app can connect with Weixin, Weibo(Chinese twitter). Users could compare their results with other competitors, which will be helpful for dissemination.
Have you thought of increase the awareness of this issue world widely? May be allowing people to purchase something on the game for funding raising.
At first, all the money in the game is virtual, in order to attract more people’s attention. If more and more people like to play this game, it could have some improvement. People can use the real money to purchase some goods in the game and the money could be used to help these migrant children. Also, this app would make a combination with Facebook, which may arouse huge people’s attention.
Have you thought that the real rich people usually do not have much time to play games?
Yes, but if there are a lot of people involved in this game app, I believe many companies would like to invest in this game. Also I think that a popular app not just means this app is very interesting to play but also means a lot of our friends engaged in this app. We want to compete with them, being the first in the ranking list. Therefore, if a lot people (their friends) involved in this game app, they would like to have a try.