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IDEA9106 Design Thinking

Design is a state of mind

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tnav8545

Blog Reflection #7

Reflect on your experience of the Affordances exercise by answering the following questions:

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1) Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

I initially listed the main function of the object and then I started adding the affordances based on the current design and thought of other ways that it could be used. After that, I started adding affordances based on the different types of people and started listing more ways I never thought I could use a haibrush for.

2) Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.

Using the hairbrush as an example, I started thinking on how it would be easier and safer to use. Instead of the handle, I thought it would be better if a strap is added on the head of the brush and also have a soft/cushioned back. This would make it easier to use even for people who do not have hands and safer for kids or babies without compromising on the current functionality.

When I switched objects with my partner, she suggested the hairbrush to produce some sort of sound so she can find it easily as she is visually impaired in this scenario.

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Blog Reflection #6

Reflect on your experience of the Bodystorming exercise by answering the following questions:

1) How did physically acting out help to explore ideas?

It was like role-playing and at the same time visualizing that you are in that specific scenario. It helps in generating more ideas because you think differently and act like you are in that environment based on previous experience. It makes you feel satisfied with the ideas and makes you think – “I’d be happy if I have that”.

2) Did you refine your ideas and solutions to the problem through bodystorming? In what way?

Yes. When we were thinking about how to solve the “light” problem, we had different variations. We tried using different materials, placing things in different positions until we decided on which one is the best and most feasible option.

3) What was difficult or challenging about bodystorming?

It was difficult to get the actual process of bodystorming started.

4) Does bodystorming lend itself to certain types of problems?

I would say yes. If a person could not visualize the given scenario or environment, it would be hard to generate ideas. Also, if you have limited materials to use, you might not be able to provide the best solution. We also generated our ideas based on our experiences. Although, there is a lot of commonality on the problems we have identified (i.e. noise from a baby crying), our ideas are only based on what is beneficial to us or a specific type of user and not really taking in consideration other users.

 

Blog Reflection #5

  1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?
  • It was difficult at first but it was good that there were four of us in the group. When one started with an idea, it just started to flow and we generated more than I initially thought we would.
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  • It was very different to how I would have done it. I feel like I put so many constraints when generating ideas. It was good to know that anything goes and there are no boundaries which is very different in real life.

2. Did any of the other design thinking techniques help you work through ideas and collaborate with your group  members?

  • Definitely. While doing the storyboard, I mixed some of the ideas we have generated. It was fun and very interactive and we learnt so much from each other. The ideas generated made it easier to apply in the design techniques. The good thing was it was a step by step process which helped especially when we had to create a storyboard.

Summary Poster

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Blog Reflection #3

  1. Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?
    • We selected grocery shopping as our topic. After dong the interview and comparing our notes, the first persona was very evident from our resultIMG_2425s. We used the continuum method to map all of our behavioural variables. We were able to quickly identify the patterns as there are 3 interviewees where the answers were so close to one another. It can be easily clustered together. We named this persona the “Budget Savvy” shopper.
    • We were able to create another persona based on another team member. We called her the “Brand Conscious” shopper. It would better to have as many personas as you can identify. If done this way, you’ll be able to identify and understand their behavioural pattern which will help in identifying and managing their expectations. IMG_2426
  2. Do you think your final persona was successful in generating empathy with users? What would you change to make it better?
    • Yes, we were able to fully understand what the users want. With the Budget Savvy persona, we were able to identify that there are cultural reasons on why the users does not  care so much about the brand and more interested on the savings or deals that they can get when shopping. We’ve also discussed that there is a high possibility that these type of users was not born or did not grow up in Australia and they did not have a strong connection with Australian brands and are still figuring or trying out different brands.
    • It would be good if we have more people in the team and be able to add more personas and create a more diverse types of users. We should also use multiple-choice on some of the behavioural variables so we can have a more precise selection.

Blog Reflection #2

Reflect on your experience of the activity by answering the following questions:

  • How did this exercise help you build empathy with prospective users?
    • The interview questions were tailored to get to know the users. It wasn’t specific to just one travel experience, they asked previous travel experiences and also how they would have preferred it. It was very interesting that in some cases, the answers of the interviewee was kind of conflicting. The interview questions helped in identifying what the traveller “really” wants. After reading the interview, I could relate to the user and identify what his requirements are.
  • How did the clustering of information help you to understand user needs?
    • The users might be in different situations but there are still some commonality between what they want. If we are dealing with one user requirement at a time, it will take us longer to finish all the requirements and there will be cases that we are doing redundant work. Clustering information helps us narrow down the user requirements and it helps us focus on what the user needs.
  • What was difficult or challenging with the technique?
    • There were only four people in our team and it was somehow difficult to group some of the information given. Some of them cannot be grouped because they all have different requirements. We also had difficulties because we couldn’t fully understand the user requirements in the description of the post-it notes.
  • How would you do it better next time?
    • Due to time constraints, some of us weren’t able to finish reading the interview section so we didn’t have a lot of information when we had to cluster. We need to be more detailed in our descriptions to help us group information better and also help the other team members to understand the users.

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