IDEA9106 Design Thinking

Design is a state of mind



Assessment 3 – Contaq Video

Research Summary Poster

Assessment 1 A1 Poster Vertical

Issues and needs:

  • Streaming problem / smoothness.
  • Physical constraints of setting up the AV system, like signal interferences of physical wires.
  • Quality of digital music files still not as good as vinyl and CD music.
  • Easy control and access of music library.
  • Personal time without kids.

Comments received:

  • I did not know that there are differences between audio files.
  • Tell me more about the difference of AV system setup between user with and with our kids.
  • Have you though about users at different age group?
  • I did not know that children has impact on AV system.
  • Tell me more about the difference between streaming high quality music file and high quality movie file.

Week 6 – Bodystorming

Physically acting out does help materializing ideas into a mimic real life situation.  It helps members to realize the problem and situation better than just brainstorming and mapping on papers.  It helps members to feel and understand the difficulties and expectations when inside an almost real situation.  For instance, in the case of waiting for doctor, the receptionist of the clinic get to feel the pressure when facing ‘real’ face-to-face complaints, and thus able to sort out what’s best for the receptionist and the patients.  Also when I received the A3 dummy form, I know any patients would feel annoyed to fill a long form, especially when sick.  Body storming can also help dramatizing the situation, similar to having an extreme user.

Main difficulties on bodystorming would be the space and even some setup required.  Also it may produce some noise depends on the case mimicking, which may be a constraint in some offices.

The situations and interactions of bodystorming create is varies from the acts of the members.  It means it can represent and mimic some certain kinds of situations and interactions.  However, it may not be a representation of the norm.

Week 5 – Ideating

1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?


Having an extreme user definitely increases the challenge on design. Extreme user pushes the boundaries and sometimes lead me to places where beyond my imaginations. It may be a bit difficult to handle during interiews and interactions, but it has always comes with good results after all. Extra empathy is needed. Having an extreme user is like having stress test at an early and preliminary stage.

2. Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

In my case, the design provocation cards helps. Simple words and descriptions can stimulate my imaginations and visualizations. I think during the design process, I need more exposures to things outside the object from than other designers, be the exposures are with similar objects, words or visuals. Nevertheless, I did not find it useful when collaborating with my group members. I found it discussions and brainstorming are rather more important.

Blog 5 - Ideating 1  Blog 5 - Ideating 2 - Storyboard

Blog 4 – Affinity Programming

1. How did this exercise help you build empathy with prospective users?

I think I could get to a deeper empathy and understanding by asking and communicating more, on both factual and emotional level, like the interview transcripts from the exercise.

2. How did the clustering of information help you to understand user needs?

The affinity programming is quite a simple yet useful technique to categorize and cluster the quite large amount of data. It maps the user’s needs and it also reflects the importance and complexity of some of the user’s issues by viewing the quantity of the notes on particular issues.

3. What was difficult or challenging with the technique? How would you do it better next time?

I did not write the notes in detail so it was difficult for my teammates to understand. It is important to write the notes that anybody could understand. Nevertheless, I believe mastering the affinity programming technique requires more practices.

Blog 4 - Affinity Programming 1   Blog 4 - Affinity Programming 2

Week 3: Creating Personas

1. Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

The interviewing process was direct and fruitful. But I am sure when dealing with a real user, the question setup and the interviewing process has to be taken more carefully and sensibly. It was interested to see many commonalities between the personas in our group. I think it is sensible to create more than one persona of there are many differences between the users’ perspectives.

2. Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I think another revision on the different areas could be conducted in order to have a more accurate persona.

Blog 3 - Creating Personas

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