IDEA9106 Design Thinking

Design is a state of mind



Assessment 3 – swan9328, jfor4980 – Cyqua

Research: Summary Poster

swan9328_A1 poster-01.jpg

Feedback from peers

  1. I didn’t know that light vehicle contributes the most in transport emission.
  2. Have you thought about the difficulty if the bus route is uncertain? A bus can’t have passengers all go to one direction?
  3. Does a passenger need to translate the Happy Free-Go if  his distance is really far
  4. All passengers can sent massage about their route (start and destination) a day before so the bus driver can decides his route based on the customers’ needs.
  5. I didn’t know that passengers can also help about real-time bus tracking.IMG_0361

Week 5 – ideation

1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

In my opinion, taking position of an Extreme User forces me to let my imagination go wild, considering when it comes to designing a product (or system), what the expectation of this extreme group is. I’m not that type of person who are able to conceive many crazy ideas. Thus, it was quite hard for me at the beginning because my practical design concepts seems cannot suit their needs.
Furthermore, I think this method is very different to my way of generating a ideas. I was used to take “normal person” as sample to come up with some design ideas for their needs because I thought that would be the best way to create a design which can generally satisfy most of users. However, it perhaps limits the designers creativity sometimes. Although I think this technique is unlike my way of generating a ideas, its process of generating empathy is the same to me. As I was working on the story writing, I was able to put myself in my user’s situation and have empathy towards him.


2. Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

I think design provocation cards is helpful to me because when I cannot generate any idea, I can use them to get inspirations. Some words may look irrelevant to my character but somehow I still can find the connection between these words and my story, which makes my character’s story more vivid. Also, I very like storyboard part. It helps our team to go through together the things which our character encountered and makes us have better understanding and be on the same page about the character.




Week 4 – Empathy and Defamiliarisation

Briefly reflect on the lessons learnt from each exercise

a. Reflective listening

I think Reflective Listening is a very useful technique for an interview. It is not just “passive” to receive or provide the information, instead, it encourage the speakers to express their thoughts more and enables the listeners to confirm what they heard without interrupting their interviewees. What I learned from Reflective Listening is that I need to make my respondent feel comfortable and willing to say more by nodding my head, listening carefully and give some feedback timely to let my respondent know I understand her idea or try to confirm the correctness of the information with her.


b. Defamiliarization of everyday reality

From the perspective of an “audience” and went through the scenes where I had been a lots. It a different feeling and I seems to be more sensitive to what was happening in the videos. Moreover, as soon as I wrote down every thought that crossed my mind, I realized that  how much negative comments I had to the public transport ! lol !

In my opinion, it is a very good and direct way to find out people’s subconscious thoughts on particular issue by writing down everything in mind without thinking.


c. Empathetic modelling

It was a very interesting and scary experience ! Due to the reduced sight, I had to pay more attention to see those objects which I was used to be familiar with and relied on some significant color or sign of an area to locate my location. I  need to walk very slowly and make sure there is something that I can hold while I  was climbing stairs. Those things I thought “I was familiar with”  didn’t follow the way that I thought as soon as I put on the plastic-wrapped glasses. I reckon that even us who have seen and go around a familiar place for many times still feel difficult once our sight got blur, it is definitely very hard for the people with visual impairment to feel at least a bit comfortable in a building where they may have been many times, and not to mention a new place and changeable public area.

This exercise also reminds me of a speech which is about a designer’s experience of designing a hand tool for the elderly. He mentioned that in order to experience how the aged feel when they are doing something with hands, he wore a pair of gardening gloves to do his daily chores, buckle up the clothing, pick up a nail from ground and so on. He found with wearing the gloves, these small and simple chores made him feel very tricky and frustrated.

I believe that as a designer, it is extremely important to think for our users and put ourselves in other’s shoes. Only in that way, a good design will be created.


Complement your reflections with photographs of the process


Include a scanned copy of your defamiliarisation forms (public transport)


WEEK 1 – Sketchnoting

Sorry…I need to make up my first week reflection( due to some enrollment issue, I was unable to attend the first week class !  I completed my week 1 reflection by viewing the online PDF at home.So…hope I didn’t misunderstanding anything…..)


1. How is this technique different to the traditional note taking?

I think due to the supportive drawings, it enables people not only have better understanding for their note content but also stimulate our creativity with what we’re drawing. In addition, I feel it makes notes interesting and makes people want to read it owing to the comic-book-style sketch noting.


2. How does this visual approach facilitate communication of your ideas? Conversely, how does it prevent it?

Sketchnoting helps writers to describe an abstract idea or write a many-words phrase in a limit time. For instance, in David Eagleman talk, he said that we are able to experience and learn different things via unusual channel of sensors which have already been given to everyone of us since we were born. It’s a big idea that hard to express by my writing (demands quite a few words) in a short time. However, if I use the sketch noting as below, it seems to can explain this idea more.



3. Personal challenges as a sketchnoter.

Because I’ve been used to take plain text notes for a long time, I got stuck sometimes for don’t know how note down what I heard with sketch-noting during the process of taking notes. I think sketch noting is a good tool to train ourselves to simplify a complex idea speedily with a few words and drawings, which allow note-takers to think more and think fast without being blocked by text and writing so I definitely need more practice !


WEEK 3 – Creating Personas



1.  Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

It was a very interesting experience to create the personas. I enjoyed the process of the interviews and discussion (making me feel I am actually an UI/UX designer even though I am still learning :D) I learn to consider what the users will be (how his/her habit is, what would make he/ her frustrated…) through our interview data. I believe this kinda exercise is very essential for creating a good-user-experience design because it enables designers to take a look of their users’ lifestyle.
I think 4 people is the least number in terms of creating a single persona. Because you need to keep your reasons (for doing a particular thing) variety up and find the similar pattern in the interview data simultaneously, it would be tricky if the interviewees are less than 4. Take our group for example, all of our team members are in the age range 22-28 and come from asian countries. Most of us have the similar pattern when it comes to shopping so we need to try to come up with many topics to avoid our interviews look alike. Thus, I reckon it would be harder to create the second different persona than the first persona if we just have four of us.

2. Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

For me, the final persona is “adequate” to generate empathy with users but not “successful”. If there are more people in our group as well as people are from all different background would be better. But if under the condition that we cannot include more people into our team, I think I would make as more topics in our questionnaire as possible.


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