Q1. How did physically acting out help to explore ideas?
Our group did the scene ‘sleeping on a plane’ and before we physically acted out the ideas we had all agreed that it is uncomfortable to sleep sitting up with no legroom.
When we actually physically acted out the space, we came up with many more scenarios/ annoyances, such as; people hitting the back of your chair, kids staring at you through the seats, trying to sneakily put your feet up without the person in front’s arm realising, people falling asleep on your shoulder, not being able to get up to go to the bathroom when someone’s asleep on the aisle seat.
Q2. Did you refine your ideas and solutions to the problem through body storming? In what way?
We came up with an idea of cinema theatre style recliner lounges which shift the sitting part of the seat forward so that you can lean further back and stretch out your legs too. We though it would be beneficial to the airline to remove one row of seats and provide more space to the other rows to allow this. We would position it as a premium economy seat. Pricing would only be slightly more expensive but is comparable to business class seating.
Q3. What was difficult or challenging about body storming?
Feeling comfortable to put yourself in embarrassing situations with colleagues you are not that familiar with i.e pretending to fall asleep on someones shoulder. I think this is why the warm up activities came in useful, to warm you up for the awkwardness.
Q4. Does body storming lend itself to certain types of problems?
Without props you may miss some details that you might only imagine up. Personality types such as introverts might not express what they’d like to input. I think it’s a good exercise teamed with brainstorming and prototyping.