IDEA9106 Design Thinking

Design is a state of mind



Interpreting with Affinity Diagrams!

1) How did this exercise help you build empathy with prospective users?

It required me to think intently and go beyond the initial superficial themes and try to discover the 'deeper motivational issues' behind the user's comments. 

For example, many users commented on the lack of good and accessible information and their attempts at, and issues with planning their travel arrangements prior to departure. We decided that, given the data, it was universally important for this group of users (interviewees) to feel organised and safe in the transitional period of departing their home to arriving at their first point of destination. Having access to information about transport to their hotel, location of the hotel, a confirmed booking and the promise of on-arrival services were commonly mentioned amongst users to bring us to this conclusion.

Making this conclusion required me to put myself in the user's situation and recall times I had felt confused, lost, or disorganised while transitioning from A to B, especially across countries or cities.

photo (9)

2) How did the clustering of information help you to understand user needs?

  • most common issues became evident, (e.g. reliance/ assumption of technology)
  • common themes could be identified across different clusters and brought different categories to light.
  • Made it possible to uncover the more obscure or underlying ideas.

3) What was difficult or challenging with the technique? How would you do it better next time?

  • It was difficult to distinguish categories from subcategories
  • It was difficult to decide whether to focus on categorising according to motivations on how the user feels, or motivations caused by preferences or cultural norms (e.g. I want technology to help me find my hotel vs. I feel safer knowing I have pre-booked)
  • How specific to be

Blog reflection 1 : thoughts on sketchnoting

1. How is this sketchnoting technique different to the traditional note taking? 

Sketching communicates ideas while allowing the subconscious mind to play a role. its provides more opportunity to emphasise ideas quickly. 

My thoughts: I discovered this is Exercise 1A. Not being allowed to look at the page somewhat removed logical thought from influencing the lines that I drew. I tried to immerse myself in the poems and respond emotionally to the sound (words, storyline and music). This first image was the result!

photo 4

2. How does this visual approach facilitate communication of your ideas? 
Conversely, how does it prevent it? 

I can see why sketch is a vital tool to use in the abductive reasoning process. Itallows all thoughts and options, framing and reframing opportunities, and employs the conscious and subconscious mind to ensure ideas aren't "ruled out" and different perspectives are captured. 

My thoughts: I have an affinity with art and so enjoyed applying my artistic interests in a purposeful way - it is different to the frame of mind through which I routinely approach art. I could definitely use this form of communication as a means of "idea downloading" and helping to synthesise large amounts of information or ideas. 

3. Personal challenges as a sketchnoter. 
Limitations in my drawing ability prevented me from expressing my ideas more thoroughly and accurately. It was interesting to discover how hard it can be to portraydifferent emotions through cartoon figures.
My thoughts: Finally,  a student in the tutorial mentioned the personalised and unique aspect of sketch communication which I thought was insightful. A reflection of the unique qualities of each communicator is not captured very similarly throughspeech (though body language, pitch and tone of voice and other effects felt through face-to-face interaction do help to express an individual's style and communicate unique qualities about them).

S Hughes

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