How did this exercise help you build empathy with prospective users?
When I was reading the interview, I bear in mind that I need to highlight the interests, needs, motivations, frustrations of the interviewee. Therefore, instead of just browsing the interview, I tried to find the key information all the way, and it makes my reading became more effective.
Meanwhile, by writing downs the statements of user interests, needs, motivations,
frustration makes me understand the user needs more clearly. Meanwhile, after we put all of our data together and create affinity diagram, we were able to see which catalog is more concerned by customers and that will absolutely help us to understand the users.
How did the clustering of information help you to understand user needs?
By doing clustering of information, we divide the different voices from the interviewees into groups. It helps us quickly find the information we need by looking at the keywords. Meanwhile, judging by the proportion of each block, we will clearly see which catalog need more improve than the others.
Overall, creates affinity diagram is a method not only can help us understand our target customers more effectively and clearly, but also can organize information in a reasonable order.
What was difficult or challenging with the technique? How would you do it better next time?
Firstly, as someone who has not done this kind exercise before, we were confused by what are we supposed to do at the beginning of the clustering, and we wasted a lot of time. Secondly, I was unable to finish all the reading in half an hour. Moreover, it is quite hard to figure out how to organize each group. Sometimes can be rather difficult to find the connection between statements and make sure each cluster have only a few post-it notes at the same time.
To make it better next time, I will train myself to read faster. Meanwhile, I will start to think about the connections between statements while I am reading the material and mark them in the different colour. Last but not least, we should try to improve the group communication efficiency.