Q1. How did thinking in terms of shots and scenes influence your approach to communicating your design concept?
It made us really think about who the user was, because this is the person who will be featured in the communication of our design products. Are we going to depict one user or multiple users? What do these users have in common? It made us consider which shots are the best way to communicate our design concept in the best light, and considering whether for our design concept shooting a video would even make sense at all. Thinking in terms of scenes highlighted the affective nature of what our product is trying to accomplish, and therefore close up reaction shots of the user’s expressions was key.
Q2. What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?
So for our design concept — a website — we would start by introducing the users of the product, and the problem that they have that prompts them to use it (ie. them having a bad day). We would then place them in a physical and temporal context, which shows the when and where. The product is introduced in that same scene. We would them depict them using the product, and the benefit of that use, i.e. what it does for them affectively. So our structures goes: who, where, when, what, how, and why.
Q3. What choices did you make about audience and style? Were they related?
We automatically decided that our audience was potential users of our product: LGBT people suffering from mental health issues. Audience and style is intrinsically related, so therefore we decided that the video would be shot in very intimate, personal style. However, perhaps this video would also need to be used as a pitch to gain funding from a government body, so perhaps the style choices and the tone of the video would need some rethinking.