IDEA9106 Design Thinking

Design is a state of mind



Blog Reflection 06

1 How did physically acting out help to explore ideas?

when i was a high school student, i came up an activity plan while jogging. in my point of view, when doing sport, my head is very lucid and i can easily focus on a issue. no people and electronic equipment disturbs my thinking.

even now, i also use jogging to help me to explore ideas and think solutions. running   is not only a good way to make exercise but also to explore ideas.

2 Did you refine your ideas and solutions to the problem through bodystorming? In what way?

Yes, i refined my ideas by bodystroming. bodystorming a new word which comes from brain storming. For example, in a tutorial, all students were asked to propose some ideas to improve services on airplane. when i walking around in the classroom, i found that i have to move round tables and chairs constantly which annoyed me very much. Then i realized that this situation appears on plane too, so i propose to expand the space between seats which will improve the comfort for customers.

3 What was difficult or challenging about bodystorming?

i think  the difficult about bodystorming is space. in daily live , we possibly do not have enough space to do it. moreover, bodystorming means we need to do action and move to inspire thinking but in public area such as school, library, and office. Most people are shy to act differently with others because, these actions will attract others’ attention and blamed by others. Therefore, although we know bodystorming is a good way to explore ideas, few people would like to use it.

  1. Does bodystorming lend itself to certain types of problems?

In my opinion, bodystorming lend itself to some problems because it is not easily used by designers. Dislike brainstorming, participants only need to talk and use words to express ideas and feelings. it allows lot of people to join in. In contrast, some ideas come up by bodystorming may be hardly understood by others because our partners possiblely cannot have the same feeling and thinking from others’ actions


  • 1)  How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

in general the approach to elaborate design concept to others is using words or pictures. Word description is too abstract which sometime cannot make myself clear. In terms of pictures, they possibly cannot represented the concept completely due to fidelity. But scenes and shots can tell much more details especially shape, size and materials about the work(design concept) to audience.

  • 2)  What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

The strong sense of substitution I think is the most important motivation for using storyline structure. As the story unfold, audience can be attracted deeply. Moreover, storyline structure is logically explicit, so audience can understand the design concept completely. For example, a coke advertisement used the structure successfully. In the beginning of the advertisement, a little boy wants to taste coke but his parents do not buy him one, some years litter the boy asks to taste his friend’s coke but the friend does not allow. Then the boy grows up and become an adult. He finally buy himself a coke an know the taste of coke, so he feel very very excited and almost cry. Because the advertisement unfolds based on storyline, so audience can understand the man’s feelings.

  • 3)  What choices did you make about audience and style? Were they related?

Yes, the audience and style should be related. For example, in the course, our group intends to design an app for mental disorder patient. Because those patients are usually very sensitive and would not tell their state of illness to other because they are afraid of being discriminated. So the style of our work is warm, using warm color as the basic color in app and video.


  • 1)  Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

In the course, my group mates and I try to combine the things we brought from home and make changes in its appearance. We wrapped a pair of classes with a lot of aluminum foil until user cannot see anything from it. my initial understanding of glasses is a tool which could help people see objects more clearly. But the change destroy its original affordance. After a discussion, we found that the new glasses can be use as eyeshade, which is quite useful for someone that need a nap outsides.


  • 2)  Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.

Before the course, I think each objects has its unique affordance and the affordance is fixed. However when we get our partner to wear gloves, and get her to use a spoon instead of her hands, I realize that the affordance of spoon and spoon is changed because user used the spoon very difficultly and even cannot pick it up form the desk. The gloves’ affordance in the case is not to protect hands any more. Instead, it becomes a hinder when use the spoon. So I get the conclusion that object’s affordance is changed with user’s ability.

The set of tries inspire me that designer cannot only evaluate the affordance from common angles because it will changes with time, place, and user ability. If designer want to get generative work, she/he needs to understand the kinds of changes and think about affordance from different angles. For example, the specific object I explored is aluminum foil. We normally only see it as a tool used in BBQ. But when I use it on card and cup cover, I find that aluminum foil can be make into card case and decoration.


1 What kinds of information and insights did it give you about the usability of the prototype?

from the observation, i can realize that what part of the product needs to be improve. For example, in tutorial, a user try to find the cheapest tablet in a shopping website. when she sequenced goods from low to high, the user cannot find what she want , because the first result is something related with tablet rather than tablet. Moreover, i can see what part affects users’ experience most. For example, when i observe the user, she said” what!!! the function is rubbish. From these words, i can see that the function which is complaint is important for users and it should be improved.


2 What aspects of the technique worked well or were frustrating?

The good aspect is that observing the user and writing notes in a specific form is efficient to get feedback from users. Researchers can get thorough and detailed recordings. However, the disadvantages are also very obvious. Firstly, some users rarely express their feelings by words or expressions, so it is hard for observers to find whether certain function is useful or satisfactory. For example, in experiment, a user spent about 2 minutes to find the “search” function but she did not complaint anything so observers also did not make any notes for this point. But after the experiment, I asked the user “Do you think the layout of the website is reasonable ? she answered “no, they put “search” function at the corner of the website and it is difficult for me to find it but you know, it is important and frequently-used.”

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