IDEA9106 Design Thinking

Design is a state of mind


Rachel Qiuyi Yan

Week 4 Extreme user

1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

It was quite hard to standing in an extreme romantic user during the design process. I designed a character called Ivy and imaged what would she need. As a romantic girl, she was interested in all kinds of unrealistic things such as meet a handsome boy unexpectedly, or travel alone without pre-plan. I made an assumption that I were Ivy and tried to find my requirements. That made the designing process easier. Taking the position of an Extreme User was a brand-new way for me in design. Previously, I was used to suppose the users as normal people and ignore many potential design points. The imagination of extreme user helped me to discover some new aspects to develop my ideas.

2. Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

I think the design provocation card was very interesting. It provided various ideas which was a rich source of inspiration to clarify the related design possibilities. In the group collaboration, storyboard was a very effective and efficient way to show my scenario to my group mates. Furthermore, when I was sketching the storyboard, new design idea had been found with the help of graphical prototype.


Assignment 3 Project presentation (Haru Group: Olive & Rachel)


Password for video: idea9106

week 5 Bodystorming reflection

  1. How did physically acting out help to explore ideas?

In my previous design exercises, brain storming was the most common way to develop ideas. It was quite simple to just write them down. However, some ideas were not suitable or convenience for user experience. It is a effective way to act them out physically to examine whether users would feel comfortable with the design. It also provides an opportunity to discover more ideas in the acting which designer is able to stand in the user’s shoes.

  1. Did you refine your ideas and solutions to the problem through bodystorming? In what way?

In the discussion of the first topic, we designed several services for the doctor’s waiting room and then acted out the patients’ experience. We found that these services should be arranged in the waiting room and easy to find.

To the second topic, we mainly focused on how to improve the passengers’ experience by reforming the seat in airplane at the beginning. Some suggestions were made but limited in the sitting position. When I physically sit on the chair and tried to simulate the feeling in the airplane, I found it was not comfortable to sleep while sitting. Then we moved to another direction which can provide a bed for passenger to sleep.

  1. What was difficult or challenging about bodystorming?

It was difficult to conduct physical experience without any physical prototype. We were just able to imagine the size of the capsules in cabin and arrange them as many as possible to maximise the passenger capacity of the airplane.

  1. Does bodystorming lend itself to certain types of problems?

Bodystorming is an effective method in the user-centred design process. It can help the designer to review the problem from users’ viewpoint. It looks simple and easy to conduct. We just have to uproot ourselves and jump into the context of work. It will be a good choice to pretend a user in design process, especially when the final product would be physically used by users. Such as interior design, product design, etc.


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