How did thinking in terms of shots and scenes influence your approach to communicating your design concept?
By writing out the story of each scene beforehand, and answering the who, what where, when, why and how, it really helps to put the story together especially with never having video experience before. We decided on each scene we wanted to convey to the audience and want angle we would shoot. We decided to shoot from a range of angles, whether from behind, close-ups and the whole scene in order to tell the story. We narrowed down what we wanted to convey to the audience with our product and concentrated on what needed to be in each shot to get this message across.
What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?
We decided to tell a story of how the product concept we made will help the user. We start off with the person having a problem, then finding out product to help them solve an issue. The beginning is the issue, the middle tells how the product overcomes the issue, and the end is the amazing results and how the product changed the user’s life for the better. I hate to use this as an example, but I always think of infomercials, with how a person’s life is terrible without the product, then it is all fixed once they start to use it.
What choices did you make about audience and style? Were they related?
We kept it light and happy. We wanted our product to be fun and help people with a hobby by enjoying gardening again. Our audience really could be anybody, especially those who would like to garden or have an interest in it already. Since the style was light-hearted, I think it went hand-in-hand with conveying the right mood to the audience.