IDEA9106 Design Thinking

Design is a state of mind



Blog 9 – Visual Storytelling – NKRS6261

How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

By writing out the story of each scene beforehand, and answering the who, what where, when, why and how, it really helps to put the story together especially with never having video experience before. We decided on each scene we wanted to convey to the audience and want angle we would shoot. We decided to shoot from a range of angles, whether from behind, close-ups and the whole scene in order to tell the story. We narrowed down what we wanted to convey to the audience with our product and concentrated on what needed to be in each shot to get this message across.

What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

We decided to tell a story of how the product concept we made will help the user. We start off with the person having a problem, then finding out product to help them solve an issue. The beginning is the issue, the middle tells how the product overcomes the issue, and the end is the amazing results and how the product changed the user’s life for the better. I hate to use this as an example, but I always think of infomercials, with how a person’s life is terrible without the product, then it is all fixed once they start to use it.

What choices did you make about audience and style? Were they related?

We kept it light and happy. We wanted our product to be fun and help people with a hobby by enjoying gardening again. Our audience really could be anybody, especially those who would like to garden or have an interest in it already. Since the style was light-hearted, I think it went hand-in-hand with conveying the right mood to the audience.

Assessment 3 – NKRS6261, ACHH2452, AMON6348

Here is our pdf presentation and the link to our video clip:

Assessment 3_ Presentation_NKRS6261

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Blog 6 – Bodystorming – Nkrs6261

How did physically acting out help to explore ideas?

The group activity allows everybody to get into character and act out the different issues for the user. Everybody is able to bounce ideas and issues off each other, allowing for a very interactive brainstorming session. Being active in the process helps the brain think on a different creative level for brainstorming. 

Did you refine your ideas and solutions to the problem through body storming? In what way?

By physically acting out the different user issues with sleeping on the plane, it opened up more sets of issues for the user and allowed us to come up with different solutions to the problem at stake. Sleeping on the plane wasn’t the only issue, so we started to explore being able to get out of your seat, if someone is kicking your seat behind you and also being able to sleep with screaming children around. By acting out the issues, we were able to come up with some different solutions that worked together.

What was difficult or challenging about body storming?

With taking notes, it’s hard to keep track of all the information since everybody is involved and throwing different ideas out. I think if the props were more realistic or we were in the actual environment, it would help to solve the user’s issues better. Overall, it’s a good creative process for brainstorming.

Does body storming lend itself to certain types of problems?

If someone is shy or normally doesn’t speak up, it may be hard for them to participate, but I think this is a great process to get a whole group involved. Since we are acting out and have basic props, it may not allow us to come up with a great solution until we are actually in the environment of the problem we are trying to solve.

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Blog 5 – Ideating – Nkrs6261

  1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

It allowed for total creative freedom. This is completely a different way of generating ideas since there weren’t many parameters. I’m used to having so many limits while creating, that it allowed for a different way of thinking. Our extreme user was the romantic, which was a little difficult to have to design for. This made me think of an artistic soul, who is a world traveler and enjoys such things as good food and jet setting. This assignment was a little difficult to collaborate our ideas on, since some of us were thinking more realistically versus more creatively. In the end, after the stories and storyboards were created individually, we were able to create a new and improved pay phone booth that would fit the needs of the user.

  1. Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

We never used the design provocation cards for brainstorming. I think the stories allowed for our ideas to come together. Each of us created such different characters and stories, but we are able to bring our ideas together into an interesting solution for the user. After storyboarding, we picked the one that best fit the needs of the extreme user. This resulted in A Pea in the Pod design. I actually enjoyed the process of this project. It allowed for a different way of thinking. I’ve never used stories or storyboarding in designing before, but I think in the future, this will really help me with brainstorming and creating needs and empathy for the user.

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Research Poster – Assessment 1 – Nkrs6261


Tell me more about the projector’s function:

The phone and the projector power each other with new battery capabilities that is already on the market. This allows for portability of both devices. The phone/tablet connects through wifi to the projector, so streaming different shows and movies is really easy. If the user doesn’t have wifi, they can still watch what they would like. The speakers are located around the whole device, so the sound quality is excellent. The image will only work on a flat surface, so I have to think about if that is an issue or not.

Have you thought about how you would let your device recognize user’s voice accurately?

It will need to be able to detect accents, since people speak English in different tones and wording. I would have to research how it works with foreign language, so then the device could be used everywhere.

Have you thought about the blank wall when the projector is off? 

This is a very good point. I didn’t think much about this aspect. I think I should research holograms also and maybe think about combining that with probjector capabilities. Then the user wouldn’t have to worry about always needing a blank wall to view the screen.

Tell me more about voice control should be set in what kind of devices?

I hope I understand this question. The voice control will build on your vocabulary and interact with how you speak. It will ready anything you want off your phone or device. Voice interaction allows the user ultimate control.

Blog 4 – Affinity Diagrams – nkrs6261


How did this exercise help you build empathy with prospective users?

Since there were four different people giving individual interviews about their travels, this created quite a bit of information to collaborate. After reading the interview, it helped me to be empathetic towards the users with the different issues they have with traveling, as well as their motivations for why they travel. It was interesting to see their planning process, as well as what they enjoy doing. This helped to understand the individual, so I knew what their needs were.

 How did the clustering of information help you to understand user needs?

By grouping similar ideas into clusters, it helped to create several needs the user had. We were confused with how to cluster the information, so with some help, we were able to divide up our post-its into categories for the users’ wants and needs. After all the post-its were divided up, we were able to come up with the sentences to sum up their needs. This helped me understand how we collect pieces of important information and can deduct the main wants and needs to a few sentences. It’s like a pyramid, building from the bottom to the top.

What was difficult or challenging with the technique? How would you do it better next time?

I really didn’t understand the process until the end, so it was a bit confusing. I think by reading the reference cited about affinity diagrams before the exercise would of made me understand it better. It was hard to come up with the users’ wants and needs too. I didn’t realize it should be a sentence that sums up the information in a positive note. After receiving feedback, the group activity started to make more sense. However, all the activities keep building on one another, which is very helpful for our assessments and also helps me think in a different way.


Blog 3 – Creating a Persona – nkrs6261

Describe your experience of creating a single persona from different users’ perspective gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

After interviewing our partners with open-ended questions and gathering the information, it was interesting to note the different information compiled for going to the cinema. Though we are all from different cultural backgrounds, since we are in the same age bracket, it helped to create a well-rounded persona. We covered the whole experience from how we purchase tickets, reasons for going, food purchases, favorite genres and our likes and dislikes.

By using the fields in the persona template, we were able to see the commonalities and the major differences. However, we easily could have created a second persona. Some of us go to the movies more often then others and enjoy seeing different genres, and the cost of the movie was another variable where we differed. Overall, since there were so many variables, it was easy to make an in-depth individual persona.

Also, I enjoyed discussing each of our experiences and compiling the information together. It’s interesting to see how similar people’s experiences are of going to the cinema. There’s also a level of excitement to be able to complete the process in a limited time frame.

Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I think our final persona was successful in generating empathy with the users in our age bracket. It would have been nice to have different age brackets to see what their experience is like going to the cinema. By interviewing more people from different demographics, this would create a more accurate persona.

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Blog 2 – nkrs6261

How did working through different materials help you to explore and express potential solutions to a design problem?

Each material has its strengths and weaknesses, so it was a matter of picking the right material for each prototype. The limitations of the materials made me figure out how to work around them in order to build the chair. The different materials allowed for exploration too. It was a matter of thinking fast, since there was such a limited amount of time for building.

What kinds of information and inspiration did the different materials give you? Did you have a favourite material?

The cardboard was the easiest to work with to build a prototype. I felt the pipe cleaners gave a more abstract design, which allowed for some creativity in the design process. The toothpicks were my favorite to work with since it gave the chair stability to stand on its own, even though I wasn’t able to finish the chair in the time constraints.

What did you change along the way? What did you learn from your prototypes?

I wish I had experimented more with my sketches and came up with very different ideas in solving the issues. I felt I just modified my original design and maybe could of came up with more creative solutions. I learned that I will need to push the limit with my creativity in order to think up different design solutions and think outside the box.

How well did you address your user needs in the various design models you created?

Since the chair was designed for an elderly person, it needed to be comfortable as possible along with addressing the issue of mobility. I think the user’s needs were met in one of the designs, which was by using the cardboard. I tried to make the chair recline and have wheels so it could move around. So maybe it’s a hybrid of a recliner and wheel chair.

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Blog 1 – Gift Giving – nkrs6261

How did engaging with a real person, testing with a real person, change the direction of your prototype?

Engaging with an actual person helps with receiving immediate feedback and getting a thorough understanding of their needs and wants. The feedback made me realize I needed to change direction in my proposal to be able to make the gift giving experience more memorable. I wasn’t meeting the needs of the user, so I had to rethink my proposal so the user would have a better experience in the end.

What was it like showing unfinished work to another person?

There’s a level of insecurity showing your proposed ideas, especially when I was unsure of understanding what was the purpose of the project. I didn’t feel like I gave very good proposals to the user. After getting feedback, the project became clearer to me, which led me to rethink my initial proposal and concept a different solution for the gift-giving experience.

As a User, how did you interact with your partner’s level of lowly-resolved prototype; how did the level of resolution impact your experience as a user?

My partner was able to get her point across with the prototype. Even though there were only a few minutes to build a prototype, she explained it well, and I was able to give input in areas where there could be improvement. I would say it was a success and was a satisfied user.

Design thinking is an iterative, self-directed process. Based on what you learned, what would you go back and do next? What would you do over again?

I would ask more questions next time to be able to understand the full scope of the project. By gathering more research, I could of presented better solutions for the project instead of having to rethink the of more concepts after presenting solutions. In the end, I was able to meet the emotional needs of the user, so I understand what questions I need to ask to meet the user’s expectations.

What principle, what tool would you infuse into the work tomorrow? 

Research and understanding the needs of the user is such an important role for designing. Meeting the emotional needs should be one of the main focuses, so just making sure of understanding, having empathy and interpreting the information given.


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