IDEA9106 Design Thinking

Design is a state of mind



Blog 9 – Visual Storytelling – NKRS6261

How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

By writing out the story of each scene beforehand, and answering the who, what where, when, why and how, it really helps to put the story together especially with never having video experience before. We decided on each scene we wanted to convey to the audience and want angle we would shoot. We decided to shoot from a range of angles, whether from behind, close-ups and the whole scene in order to tell the story. We narrowed down what we wanted to convey to the audience with our product and concentrated on what needed to be in each shot to get this message across.

What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

We decided to tell a story of how the product concept we made will help the user. We start off with the person having a problem, then finding out product to help them solve an issue. The beginning is the issue, the middle tells how the product overcomes the issue, and the end is the amazing results and how the product changed the user’s life for the better. I hate to use this as an example, but I always think of infomercials, with how a person’s life is terrible without the product, then it is all fixed once they start to use it.

What choices did you make about audience and style? Were they related?

We kept it light and happy. We wanted our product to be fun and help people with a hobby by enjoying gardening again. Our audience really could be anybody, especially those who would like to garden or have an interest in it already. Since the style was light-hearted, I think it went hand-in-hand with conveying the right mood to the audience.

Assessment 3 – NKRS6261, ACHH2452, AMON6348

Here is our pdf presentation and the link to our video clip:

Assessment 3_ Presentation_NKRS6261

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Blog 6 – Bodystorming – Nkrs6261

How did physically acting out help to explore ideas?

The group activity allows everybody to get into character and act out the different issues for the user. Everybody is able to bounce ideas and issues off each other, allowing for a very interactive brainstorming session. Being active in the process helps the brain think on a different creative level for brainstorming. 

Did you refine your ideas and solutions to the problem through body storming? In what way?

By physically acting out the different user issues with sleeping on the plane, it opened up more sets of issues for the user and allowed us to come up with different solutions to the problem at stake. Sleeping on the plane wasn’t the only issue, so we started to explore being able to get out of your seat, if someone is kicking your seat behind you and also being able to sleep with screaming children around. By acting out the issues, we were able to come up with some different solutions that worked together.

What was difficult or challenging about body storming?

With taking notes, it’s hard to keep track of all the information since everybody is involved and throwing different ideas out. I think if the props were more realistic or we were in the actual environment, it would help to solve the user’s issues better. Overall, it’s a good creative process for brainstorming.

Does body storming lend itself to certain types of problems?

If someone is shy or normally doesn’t speak up, it may be hard for them to participate, but I think this is a great process to get a whole group involved. Since we are acting out and have basic props, it may not allow us to come up with a great solution until we are actually in the environment of the problem we are trying to solve.

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Blog 5 – Ideating – Nkrs6261

  1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

It allowed for total creative freedom. This is completely a different way of generating ideas since there weren’t many parameters. I’m used to having so many limits while creating, that it allowed for a different way of thinking. Our extreme user was the romantic, which was a little difficult to have to design for. This made me think of an artistic soul, who is a world traveler and enjoys such things as good food and jet setting. This assignment was a little difficult to collaborate our ideas on, since some of us were thinking more realistically versus more creatively. In the end, after the stories and storyboards were created individually, we were able to create a new and improved pay phone booth that would fit the needs of the user.

  1. Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

We never used the design provocation cards for brainstorming. I think the stories allowed for our ideas to come together. Each of us created such different characters and stories, but we are able to bring our ideas together into an interesting solution for the user. After storyboarding, we picked the one that best fit the needs of the extreme user. This resulted in A Pea in the Pod design. I actually enjoyed the process of this project. It allowed for a different way of thinking. I’ve never used stories or storyboarding in designing before, but I think in the future, this will really help me with brainstorming and creating needs and empathy for the user.

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Research Poster – Assessment 1 – Nkrs6261


Tell me more about the projector’s function:

The phone and the projector power each other with new battery capabilities that is already on the market. This allows for portability of both devices. The phone/tablet connects through wifi to the projector, so streaming different shows and movies is really easy. If the user doesn’t have wifi, they can still watch what they would like. The speakers are located around the whole device, so the sound quality is excellent. The image will only work on a flat surface, so I have to think about if that is an issue or not.

Have you thought about how you would let your device recognize user’s voice accurately?

It will need to be able to detect accents, since people speak English in different tones and wording. I would have to research how it works with foreign language, so then the device could be used everywhere.

Have you thought about the blank wall when the projector is off? 

This is a very good point. I didn’t think much about this aspect. I think I should research holograms also and maybe think about combining that with probjector capabilities. Then the user wouldn’t have to worry about always needing a blank wall to view the screen.

Tell me more about voice control should be set in what kind of devices?

I hope I understand this question. The voice control will build on your vocabulary and interact with how you speak. It will ready anything you want off your phone or device. Voice interaction allows the user ultimate control.

Blog 4 – Affinity Diagrams – nkrs6261


How did this exercise help you build empathy with prospective users?

Since there were four different people giving individual interviews about their travels, this created quite a bit of information to collaborate. After reading the interview, it helped me to be empathetic towards the users with the different issues they have with traveling, as well as their motivations for why they travel. It was interesting to see their planning process, as well as what they enjoy doing. This helped to understand the individual, so I knew what their needs were.

 How did the clustering of information help you to understand user needs?

By grouping similar ideas into clusters, it helped to create several needs the user had. We were confused with how to cluster the information, so with some help, we were able to divide up our post-its into categories for the users’ wants and needs. After all the post-its were divided up, we were able to come up with the sentences to sum up their needs. This helped me understand how we collect pieces of important information and can deduct the main wants and needs to a few sentences. It’s like a pyramid, building from the bottom to the top.

What was difficult or challenging with the technique? How would you do it better next time?

I really didn’t understand the process until the end, so it was a bit confusing. I think by reading the reference cited about affinity diagrams before the exercise would of made me understand it better. It was hard to come up with the users’ wants and needs too. I didn’t realize it should be a sentence that sums up the information in a positive note. After receiving feedback, the group activity started to make more sense. However, all the activities keep building on one another, which is very helpful for our assessments and also helps me think in a different way.


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