IDEA9106 Design Thinking

Design is a state of mind



MIDEA student

Blog Reflection 09-visual storytelling

P60510-202636 did thinking in terms of shots and scenes influence your approach to communicating your design concept?

When I came up with my concept I think a little about how users will use it but not in too much detail. The process of creating scenes make me to think through every little detail and possibility(even in terms of very specific things like how does the user hold the product, or how does the product influence the user’s behavior in a certain environment ) and try best to improve my concept. I find this process is very helpful because it can visualize everything, help me to  select what to emphasis in a very short time. Above is possibilities we wrote and played with.



2.what motivated your choice of storyline structure? can you think of an exemplar from a film that uses the same structure?

We chose to tell our story in a series of short and fast scenes( which follows a timeline along one day from morning to night , how the user interact with the product in different times) simply because we got too much features we want to show about the product in film but in so extracted time,this is the motivation I guess- limited film this structure we can easily choose what to emphasis and what to ignore. The first similar exemplar I can thik about is – About Time (derected by Richard Curtis,2013).



3.What choice did you make about audience and style?were they related?

The audience of our film is general public, especially people who cares about their health and diet.We haven’t really settled the “movie style” though, I think maybe we express our scenes in a young and energetic way.Of course they should be related because the purpose of the film is letting the audience know how good and helpful our product are, to catch their consumer sentiment.

blog reflection 07-interrogating affordances


1.choose one of the subjects you selected and describe how your initial understanding of its affordances changed over the course of exercise?

I chose facial wipes. At first I thought it’s just a wipe, it’s soft, wet, clean, squeezable, and always smells like soap. We can use it to wipe things. Then during the tutorial, i find it can be used as:1.a hair banding. 2. a band-aid .3. a pillow( with a pack of facial wipes). 4.weapon( self-defence).

The percepble affordances of it is to open the sticker to get the wipes. The false affordance is  somebody may rip the package so the wipes will dry. But I haven’t find any hidden affordance of this facial wipe.


2. how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer?

In this section I chose another subject-paper bag. it has a significant false affordance- you think it can carry a lot of things but it actually can’t. Things it carries can’t be too heavy or wet, otherwise it will break. The weak points usually are: intersection area between handle and bag, and the bottom of the bag. And also, my partner is wearing a glove, which means “she” may not able to perform dexterous on hands. So I thought, maybe I can change the bag into a handle-less one, which can provide convenience  to those people have troubles on hands, also can provide a stronger affordance of carrying heavy things.

Yes of course it gave me inspiration. As a designer we need to try to think about various of possibility of the users’ ability. Maybe the more affordances one product have, and also the easier to use, the more possibility people be willing to use it.Paper-bag is already a simple-to-use design, so improve it’s affordance and let more people be able to use is what I learnt through this tutorial.



Blog reflection 06-bodystorming did physically acting out help to explore ideas:

one idea firstly appears in brain, which involves no physical acting on body. Then we think through every step using imagination, which is unclear and unreliable. Actual acting out is the process to specify those steps to see if there is further problem to be identified and to see if every details make sense. Also,some problems we may find out by ourselves, and some problems may need to be discovered by the observer, who is in a different position and can see some details clearer.

2.did u refine your ideas and solutions to the problem through bodystorming? In what way? 

Yes of course. Our concept” super helmet” initially designed with just a helmet with head massager, ear phones, neck supporter. During bodystorming process we use a piece of paper to imitate the shape of a helmet, but only to find out that even a paper will make our hair look messy and ruin haircut, the helmet must lead to mugginess. So we added an air conditioner as well as several air hole. Then we added WiFi receiver and Bluetooth receiver because the helmet wearer may want to move around,and also it can be attached to the chair so that passenger can have a stable sleeping position. In the end we added a SOS light to the top. After all it’s a flight facility,safety issue should be carefully concerned.



3.what was difficult or challenging about bodystorming?

I think the biggest challenging is the difficulty to reproduce the atmosphere, which has a huge influence on user’s psychological activities. In this case we are create a scene in airplane.Facilities is easy to  copy  and easy to decorate, but the environment on the flight which for some people may be”tiredness, anxiousness and constraints”, or for other people “cosy and comfortable”, is difficult to reproduce. User experience and problems may run into can be totally different in these two atmospheres.

4.Does bodystorming lend itself to certain types of problems?

Yes , kind of. I mean physical acting of course can find many issues, but mostly in a physical and obvious range, like i mentioned in question 03, some psychological factors are hard to recreate and easy to be ignored. But bodystorming is a brilliant way to identify problems to improve designs.  It is very useful.


Summary poster-muhu9986



Blog reflection 04 -empathy and defamiliarisation

by Muzi Hu @muhu9986

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brief  reflect on the lessons learnt from:

a.reflective listening:

during talking with my partner Lucy, i learnt several things. Firstly, empathy gained not only from the words she said, also from her face expression and eye contact. Secondly, as a listener,my face expression and body language is important too. the emotion i show will directly effect her thinking and talking, what she is going to say,her mood while saying it. Thirdly, empathy can hardly be gained if the listener don’t have similar experience.

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b. Defamiliarisation of everyday reality.

every scene and every place we’ve met in everyday life is accompanied with series of physical reaction and feelings that too normal to be noticed by me. video recalled my feelings and make me thinking:how many interesting details did i ignore in the past. observation is essential for a designer.

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c.experience modelling

before cover the glasses with wrap, i can only imagine how eye-problem-sufferers feels. But  actually put myself into the situation they’re in make me know at least some of the details of what they need and what they’re thinking. i got very nervous when there is a stair i am stepping down.

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Blog reflection 01– Sketching As A Thinking Tool

by Muzi Hu. @muhu9986

1.How is this technique different from traditional note-taking? 

A:  Traditional note-taking,from my personal perspective,have features as follow : in a linear form and has organized contents

2.suitable for quick-noting phases.

3.need “translation” in brain( I mean, when we just see the words written on paper, we          can’t understand it immediately until the message being transport to our brain,and the        brain translate it into intuitive images we can understand more. )

advantages: time-saving, effective

disadvantages: when read it again (maybe after long time), may do not understand what                                     tried to be noticed.

And this sketch note-taking technique has the following features:

1.logic can be seen clearly and intuitively.

2.more suitable for stories or contents with a certain clue.

3.Eye-catching,and easy to remember.

advantages:intuitive,have more fun

disadvantages:drawing may take longer time to note down things,not suitable for quick note-taking.


this is the “mind line” practice in class:


2.How does this visual approach facilitate communication of your ideas?Conversely,how does it prevent it.

A: Yes, it is convenient to express my ideas and thoughts.In traditional linear note-taking, people use words to express the idea ,but the expression sometimes goes inaccurate. In addition, word-reading requires certain language and culture background, it is easily confusing for readers who have different educational background. But sketching is one kind of language people around world all can understand. It is fun and memorable, more importantly,intuitive.

Although it needs more time to draw, while drawing things the author can think more adequately.

Following is some other practice done in class:



3.Personal challenge as a sketchnoter?

A: I am no confidence with typesetting.Need more learning and practice:)


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