1.how did thinking in terms of shots and scenes influence your approach to communicating your design concept?
When I came up with my concept I think a little about how users will use it but not in too much detail. The process of creating scenes make me to think through every little detail and possibility(even in terms of very specific things like how does the user hold the product, or how does the product influence the user’s behavior in a certain environment ) and try best to improve my concept. I find this process is very helpful because it can visualize everything, help me to select what to emphasis in a very short time. Above is possibilities we wrote and played with.
2.what motivated your choice of storyline structure? can you think of an exemplar from a film that uses the same structure?
We chose to tell our story in a series of short and fast scenes( which follows a timeline along one day from morning to night , how the user interact with the product in different times) simply because we got too much features we want to show about the product in film but in so extracted time,this is the motivation I guess- limited film length.in this structure we can easily choose what to emphasis and what to ignore. The first similar exemplar I can thik about is – About Time (derected by Richard Curtis,2013).
3.What choice did you make about audience and style?were they related?
The audience of our film is general public, especially people who cares about their health and diet.We haven’t really settled the “movie style” though, I think maybe we express our scenes in a young and energetic way.Of course they should be related because the purpose of the film is letting the audience know how good and helpful our product are, to catch their consumer sentiment.