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IDEA9106 Design Thinking

Design is a state of mind

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mpen2403

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Blog Reflection Week 4 – mpen2403

1) Briefly reflect on the lessons learnt from each exercise

a. Reflective listening

I felt more comfortable in listener role because when I was a listener, I could learn a lot of different knowledge, I also enjoy speakers story. In addition, I think reflective listening could builds trust and respect. At the same time, speakers are helped through reflecting as it not only allows them to feel understood, but it also gives them the opportunity to focus their ideas.

b. Defamiliarisation of everyday reality

This exercise is very intersting, it could help us to find that we ignore details . Meanwhile, we could

c. Empathic modeling

This is a whole new experience that familiar things were made different. When one sense ishindered, our other senses clamor to compensate. Therefore, it is easy focus on listening, smelling, touching. It is a new to understand our world.

2) Complement your reflections with photographs of the process

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3) Include a scanned copy of your defamiliarisation forms (public transport)

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Blog reflection 03 –mpen2403

1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

In this tutorial, we interviewed 4 people about supermarket’s preference. Every interviewers had different opinion .In addition we got a lot of  information, such as shopping frequency, ideal of online shopping, Frustration of super market. Moreover, we tried to find our similarities and differences to make our persona. However, I think 4 people are not enough to create a persona. My friend and I are very similar, therefore our interview data is almost same. Nevertheless, our data is totally different with others. In my opinion, only interviewing 4 people can not provide enough data to create a persona, because this situation would led to  occur extreme conditions.

 

2) Do you think your final persona(s) was successful in generating empathy with users?What would you change to make it better?

Our final persona could easy help us to understand a kind of customer demand. We created a girl who have completed primary education, believe in buying value for money products and go to shop only when it is necessary. However,  this persona still has some defect, because our base is too small. We could expanding the scope of the investigation. At the same, we could build connections with users. This could help us get long-term data. Moreover, we could design more specific questions.

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Week 3-mpen2403

1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

In this tutorial, we interviewed 4 people about supermarket’s preference. Every interviewers had different opinion .In addition, we got a lot of  information, such as shopping frequency, ideal of online shopping, frustration of super market. Moreover, we tried to find our similarities and differences to make our persona. However, I think 4 people are not enough to create a persona. My friend and I are very similar, therefore our interview data is almost same. Nevertheless, our data is totally different with others. In my opinion, only interviewing 4 people can not provide enough data to create a persona, because this situation would lead to occur extreme conditions.

 

2) Do you think your final persona(s) was successful in generating empathy with users?What would you change to make it better?

Our final persona could easy help us to understand a kind of customer demand. We created a girl who have completed primary education, believe in buying value for money products and go to shop only when it is necessary. However,  this persona still has some defect, because our base is too small. We could expanding the scope of the investigation. At the same, we could build a connection with users. This could help us get long-term data. Moreover, we could design more specific questions.

 

 

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