IDEA9106 Design Thinking

Design is a state of mind



Blog reflection 04–lzhe9636

1. Briefly reflect on the lessons learnt from each exercise

a. Reflective listening
Listening to others’ idea is a good way for reflection. For one thing, it could lead to a comparison and integration. In terms of the same issue, we might have different perspective, so others’ words is a good way to balance the objective and subjective, to find the different and the common sense. For another, we could detect for more possibilities towards one issue or direction. The more we receive, the more insights we will get.

b. Defamiliarisation of everyday reality
there was no physical sense of catching a bus or stand beside the platform, it was more likely to watch a familiar scenes from another person’s eyes.
This mission lead us to think about one issue from various dimensions, without any recalls of previous elements but trying to detect sth fresh and new in a different perspective.
This is an efficient approach to discover some specific details about a previous problem that we totally ignored, without the limitation of old impression, and traditional mindset.

c. Empathic modeling
Just similar to i mentioned above, this tentative mission is another open-ended approach that enables us focusing sth different from everyday life. By Challenging pre-existing concepts, we could accessing deeper layer of experience. By utilizing this approach, we could access to personal attitudes and behaviors without intrusion. By empathic users, we could engage with users, understand the mutual feeling and informed with diverse ideas. Therefore understand the needs and desires of users in a real-world setting.


Blog reflection 03—lzhe9636

1.Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

When i interview to another person,  interviewee might don’t have much ideas or inspirations about your questions. That may influence the result of persona that we created. The problems we need to pay attention to next time is that,  we need to generate more questions to indirectly get our ideas, and acknowledge the interviewee about one issue through different dimensions.

Moreover, i assume the persona that we produced in class is not quite valid enough because our interviewee have the same need in terms of transportation, as well as the same age level and same technology-literacy. This situation might influence the accuracy of data we obtained. However we could form a coherent persona in this case.

2.Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better? 

Nope. i think i need to develop skills to generate correlative questions in order to avoid superficially understand users’ needs. Next time before interview i need to prepare more questions related to practical condition. And develop a skill that have seamless and smoothly ability to make sure the interview process being carried out continuously.

Blog Reflection 2 –lzhe9636

  1. How did this exercise help you build empathy with prospective users?


After the contextual interview, We processing the interpretation session, with extracting the useful content which would represent the perspective of future users, and write down crucial details specifically about users’ needs on post- it card, and then continue our interpretation session. The affinity diagram could shows in one place the common issues, themes, and scope of the customer problems and needs. It could acts as the voice of the customer and the issues it reveals become the basis for user requirements. which outcomes could perfectly help us build empathy with future customers.

  1. How did the clustering of information help you to understand user needs?

Clustering info helps us to categorize different ideas, skim useless and repeated needs, synthesis useful and meaningful content, Group common themes, thus, allowing us summarize authentic users’ needs, and use it to stimulate design thinking.

With the use of Affinity diagram, which could provides us with a structure to spread out all the affinity notes, to quickly scan and regroup the labels, and to pair up to complete the affinity building quickly. Moreover, different color labels could  help us orient to the data, they draw you in or encourage you to skim a section, they could also give us an overview of the key issues so that we can move from section to section easily without getting disoriented.


  1. What was difficult or challenging with the technique? How would you do it better next time?

1. Too many labels in one section make scanning difficult and represent too many concepts to think about at once.

—If there is repetitive similar contents contained in one interview, then we don’t need to record it again.

Moreover,  we should create new distinctions by moving notes, if we still can’t create a new group, then leave it wherever it is. The labels are what we care about, not the individual data points

2.The description on the label isn’t very clear, sometimes because of the style of handwriting, sometimes we can’t recall specific details when we encounter with complex categorize issue.

—we need a neatly and logically handwriting style, plus, record details on label,  not only with the key words. Because we need to categorize notes by underlying implementations, we should avoid pre-conceived in order to interpret and reflect data precisely, not to judge which group it belonging to by keywords.

3. Higher levels labels hide the theme suggested by the lower levels labels and do not represent the customer data well. we always write the blue label with too much abstract, but a good label captures what its group is saying in detail. Bad labels would inadvertently encourage the team to skip the issues in that section.

—let the data tell the story, don’t assume our pre-defined perceptions are the best way to organize the findings. If we recognize the notes are too incoherent, then never hesitate to create a new group, make sure the label talks about the work.




Blog reflection 01-lzhe9636



1. How is this sketchnoting technique different to the traditional note taking?

  • Sketching activates verbal and visual modes to capture concepts. Our visual language, complex ideas can often be expressed by more effectively drawings. It’s to combine verbal and visual concepts together to build a visual map of our state of mind. In contract, traditional note taking is only about describe ideas from literal perspective. However, sketching is to construct our wordy notes with symbol and signature, capture and elaborate ideas as they comes to you. and to put it in an more simple way. in other words: to simplify our notes

2. How does this visual approach facilitate communication of your ideas? Conversely, how does it prevent it?

  • When we sketching, our whole brain is absorbed in reminding, synthesizing, seizing ideas and summarize. So, we could follow a generative process of developing, honing, and choosing ideas. Moreover, We can recall thoughts, feelings, and other details through viewing our sketch notes. Thus facilitating us to communicate with other’s mind, and most importantly, helping us to summary and construct our ideas simply and effectively.

On the other hand, sketching could also prevent us from recording elaborate details. You might express your thoughts  by drawing sth subtly, but after few weeks later, you might not be able to interpret it accurately. What’s more, sometimes to make an animation accurately means we need to spend more time and concentrations on drawing a figure, thus we might have fewer time for thinking logically, and reflect ideas fluently.

3. Personal challenges as a sketchnoter.

  • When I’m sketching, I find it difficult to keep balance between reflect my ideas with drawing figure or with using words. I also have tendency to use too much literal expression. Moreover, I always pay too much attention to draw a nice picture instead of to express my ideas and logic. But actually we don’t need to make a sketch too pretty or accurate.

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