IDEA9106 Design Thinking

Design is a state of mind



Tutorial 3 Reflection-kyan8870

Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Our group choose the topic “going to the supermarket”. The first step is to interview each other. Because there were no specific problems, we just asked random questions. This led to the problem that some questions are useless or cannot be allocated into the same group. Then we gathered all the information to find the similarities. However, it is quite difficult to find commonalities among 4 people. At last, we created a persona, which is the easiest task. Personally speaking, only one persona is not enough. We cannot use one persona to describe the data.


Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

From my perspective, the persona we created was successful in generating empathy with some users, but more personas are needed. To improve the performance of personas, there are three major methods. The first one is to interview more people, which can produce more useful data. The second one is to create a frame of interviews, including problems and aspects. This makes it better to find the commonalities. The last one is to produce more personas.


Tutorial 2 Reflection-kyan8870


How did this exercise help you build empathy with prospective users?

In this exercise, we can learn about the basic information of the users, especially their needs. Their personal information, such as family, interests and others, can help us understand their needs and their feelings. At the same time, this exercise taught us that we cannot use our objective view to consider about the users. It is a good way to combine needs from different users to analyse and finally solve the issues.

How did the clustering of information help you understand user needs?

There are several benefits of the clustering of information. First of all, it provides a more organized and directly view of user needs. Secondly, it indicates some common characteristics of their needs. Thirdly, it is easier to analyse the relationship between different needs.

What was difficult or challenging with the technique? How would you do it better next time?

The most challenge with the technique may be identifying the class of the needs to put them together. There is a large amount of information where we have to find useful information. This is a hard work. The border between two classes is not clear, which make it difficult analyse the potential relationship.

To improve our performance, it is a good way to use some marks and symbols to classify them. When we are finding the useful information, we can mark each one with a general type of class. This can help us classify them sooner. Also, we can give a value to each need to find the best way to improve all the users’ experience.



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