IDEA9106 Design Thinking

Design is a state of mind



BLOG REFLECTION 03 – kman9117

1) Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4-people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

The experience of creating personas from different users was really fun and different, to get the demographic variables, then the behavioural variables, and then identifying the potentials and the distinctions. We each other had an interview on describing the personal situation going to the supermarket, that is frequently visiting shops and the reasons for shopping, and a generic data on demographic variables and behavioural variables, and then many other questions for which we should find creating a coherent persona. We tried and ended up with a second different persona.

2) Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

Initially, only few of the demographic variables and the behavioural variables matched with each of our characteristics, but we tried to generate  as many questions as possible to get more data about each of us and had difference of opinion, so we could hardly match our variables and sort down our distinctions. And at the end we came up with our persona created a mixture of persons with different behavioural variables.

BLOG REFLECTION 02 – kman9117

1) How did this exercise help you build empathy with prospective users?

This is one real analysis of an interview data. I haven’t tried before. The aspects we followed while interpreting data, keen note on user interests, needs, motivations and frustrations helped us prioritize and categorize the data given. We had chances of discussing and suggesting data to be added under different contents by forming into teams and was able to look at the other groups work on interpreting data.


2) How did the clustering of information help you to understand user needs?

Since there was classifications given, we were able to sort down the user needs data. It was easy to cluster the data under three or more topics and thus was requiring little effort to form a hierarchy of data. We generally form a structure starting from primary to secondary to tertiary data, and here it was a reverse process and different but very much useful technique to collect data, understand, analyse and the primary being the inference kind of interpretation.


3) What was difficult or challenging with the technique? How would you do it better next time?

Time management was very challenging for me to read the whole interview and then interpret data under different categories. The reading part was actually harder for me. I should try being quick in managing reading and interpreting data eventually, if it’s next time.

BLOG REFLECTION 01 – kman9117


  1. How is this sketchnoting technique different to the traditional note taking?

I generally prefer illustrations or sketches than any notes or texts, and so found it very interesting to do a sketchnoting. And, sketchnoting is something which makes readable to any user. Anyone who does it can grasp the data quickly and makes more attentive during the lectures to put the words into a sketch format. We need to listen to the lecture and try to visually imagine the concept or the content of the lecture and put it in the paper. The best part of sketchnoting I felt was, it’s being self-explanatory and need not be a formal notes-taking technique.


  1. How does this visual approach facilitate communication of your ideas? Conversely, how does it prevent it?

I believe, sketches are one powerful way of communicating one’s ideas with our own different perceptions of understanding the content or data, but the fact is that, it is both for sketching sake and for communication of ideas or thoughts. Without those two, more often than not what we end up with is a beautiful picture that doesn’t really say much for those who have not witnessed the sketch/talk in first hand.


  1. Personal challenges as a sketchnoter.

We should not assume that a picture will always do a better job than a simple text note, I think it’s really good to being able to combine both visual and textual notes. I personally found it little harder to concentrate both on lecture and transferring into visual data at the same time.



Blog at

Up ↑