- Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data.
Creating a persona was a fun experience. It was enjoyable coming up with points for character development and in turn learning about some of our own habits. However I found it a bit challenging to summarize user experiences into a few sentences. I believe that each person has their complexities that make it hard to define on a mere scale. For example, users were asked what motivates them to go to the supermarket. A real person has more than one motivation which can land them on either end or on all points of the scale. For example I shop for retail therapy, sometimes out of necessity and times to get out of the house.
- Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?
There was enough commonality to create a persona. For the most part, 3 out of 4 of the answers were the same.
I believe it would have made more sense to create a different persona for the sake of fairness. Despite this, we tried to incorporate some traits of the minority perspective in order to create a holistic persona.
- Do you think your final persona was successful in generating empathy with users? What would you change to make it better?
I believe that the final persona created empathy.
He could have been made better by having a few more quirks that didn’t set his ways in stone. For example, even though our final persona came off as a calm neutral person who does things out of necessity, he may have benefited by having moments of spontaneity.