IDEA9106 Design Thinking

Design is a state of mind



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egit 2621 Tutorial 4: Creating Personas


  • Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data.

Creating a persona was a fun experience. It was enjoyable coming up with points for character development and in turn learning about some of our own habits. However I found it a bit challenging to summarize user experiences into a few sentences. I believe that each person has their complexities that make it hard to define on a mere scale. For example, users were asked what motivates them to go to the supermarket. A real person has more than one motivation which can land them on either end or on all points of the scale. For example I shop for retail therapy, sometimes out of necessity and times to get out of the house.

  • Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

There was enough commonality to create a persona. For the most part, 3 out of 4 of the answers were the same.

I believe it would have made more sense to create a different persona for the sake of fairness. Despite this, we tried to incorporate some traits of the minority perspective in order to create a holistic persona.

  • Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I believe that the final persona created empathy.

He could have been made better by having a few more quirks that didn’t set his ways in stone. For example, even though our final persona came off as a calm neutral person who does things out of necessity, he may have benefited by having moments of spontaneity.


egit2621Tutorial 3 Review: Interpreting Data

  1. How did this exercise help you build empathy with prospective users?

I was able to truly see their hidden needs and frustrations as opposed to assuming that I knew them. It gave me a deep knowledge of their experiences since the interview questions were in depth. I could almost see myself in the story as the user explained it.

      2. How did the clustering of information help you to understand user needs? 

By gathering points that were brought up over and over, I was able to see what was a real issue to the users. For example, guidance on where to go on a trip was said repeatedly.  By grouping them up I could also see the bigger picture of what was happening.

     3. What was difficult or challenging with the technique? 

The technique called for serious analytical skills. It was also hard to specify each cluster instead of labeling it generally.

       4. How would you do it better next time?

I would note down more information from the interview in order to get more groups of clusters and in order to narrow them down more efficiently.



egit2621 Thoughts on Tutorial 2: Sketching

This exercise reminded me of art class so I was very happy to do it. The emphasis was to know how to use sketches as a way of communicating ideas.

The exercise had us warm up first with random drawings of wherever your hand felt like going. We were then to portray sketches of different emotions. This was where my challenge was. I could draw expressions fine but my ‘stick people’ looked a bit disfigured.

We also did a visual summary of a Ted talk. I liked the use of colours, being a visual person myself. The trick though was to efficiently connect relevant pieces of information from the talk while still working to make the summary appealing.

At the end what stuck was that sketching is something that needs practice. You can have a picture in your mind but what comes out is an entirely different thing. An unclear sketch can lead to miscommunication so I need to learn to take my pencil for a walk more often.

doc26165620150807150742  doc26164920150807150121


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