IDEA9106 Design Thinking

Design is a state of mind



Blog Reflection – jzha3118

  1. How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

It is a useful approach to consider what we want to know about the users. For different purposes, we use different types of shooting. For example, if we want to know user’s emotion status, we use “close up” of “extreme close up” to see the facial expression of the user. By separating the scenes, we can clearly know what goals we want to achieved for each scenes.

2. What motivated your choice of story line structure? Can you think of an exemplar from a film that uses the same structure?

Our story line structure is quite a simple one, that is who, why, where, when, what, and how. It focus on the cause-effect. The aim is to let audiences know our product on a clearly and simple way. Actually, it is not very interesting. Some animated movies have the same structure, since it easy to let children get involve it. For example, Zootopia. Judy aimed to investigate a disappearance case, she and Nick together to break through barriers and solve the case.

3. What choices did you make about audience and style? Were they related?

We use the same case for our assessment 2 in tutorial. We target on international students who are not very familiar with anxiety disorder. We choose the place where international students are usual haunt, such as international restaurants, library, and China town/Thai town. Because we want to popularize the anxiety disorder, so users’ facial expression is most important part in our video. So we design lots of “close up” shooting.

Blog Reflection 07-jzha3118

  1. Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

The object I chose from bathroom was a container for contact lenses. It is a flat plastic case in green and white color with “L” and “R” letters. My initial understanding just to storage and preservation my soft contact lenses. In this exercise, it could be a container of travel size makeup. I think that is really a good idea, and I will try this in my next travel. Furthermore, my friend thought it can be seen as a color box for painting. Contact lenses case is easy to carry, so it can be used to contain something else besides contact lenses.

  1. Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.

In tutorial, my partner wore the plastic gloves to touch iPhone. It works, but not as sensitive as before. In reality, for example, it is possible that a cleaner want to answer the phone when he do cleaning with plastic gloves. Thus, through this process, I realized that there are lots of possibilities of interaction of users with one specific product. As a designer, I should not only design the affordances from the normal perspectives, but also consider the other specific situations.

Blog reflection 8 – jzha3118

  1. What kinds of information and insights did it give you about the usability of the prototype?

As a recorder, I can understand what parts of the website have design problems or make participant feel uncomfortable by observing participant’s verbal and nonverbal behaviors when her performing the task.  Together with “thing out loud”, participant points out what she confused and what she liked on certain points, and as a designer, I will receive accurate feedback on certain function.

  1. What aspect of the technique worked well or were frustrating?

Facial expression is very easy to be observed. Participant always furrowed brow when she encountered some difficulties, and become impatience when she rubbed head. Together with some verbal feedback, like “It doesn’t work”, I can record some key feedback. However, sometimes, participant may have some misunderstanding about some specific operations, such as don’t know how to choose collect or delivery of the product, and she go back to the homepage to find store location, it costs lots of time.

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Blog reflection 06- jzha3118

  1. How did physically acting out help to explore ideas?

Physically acting out help us to explore ideas in a more realistic environment. It can help me develop empathy with target users, so I can generate more feasible ideas to solve problems.

  1. Did you refine your ideas and solutions to the problem through bodystorming? In what way?

Bodystorming help us to refine our ideas in a physical environment. Some of our ideas is not suitable for a real situation, bodystorming help us to analysis the feasibility of our ideas and we can change our idea freely. Furthermore, since we want to adjust the seat arrangement in airplane to improve the sleeping quality, so it is difficult for us to understand each other opinions without physically acting.

  1. What was difficult or challenging about bodystorming?

The space is limited, we cannot perform our ideas clearly. Some ideas need some specific technique, it is difficult to express clearly just with simple chairs. Another problem is that we cannot get one idea we all agree with. We always considered that the ideas are not realistic, and changed ideas over and over.

  1. Does bodystorming lend itself to certain types of problems?

I think bodystorming lend itself to spacial organization problems in realistic situation, just like waiting room in hospital and seat in airplane. Some problems with cutting-edge technology and innovation cannot easily be solved using bodystorming.

Blog Reflection 05_ jzha3118

Q1. How did taking the position of an extreme user influence your thinking in relation to the design challenge? Was is different to how you usually generate ideas and empathy?

Extreme user has exaggerated personalities, which is easier to understand user’s motivations, needs than a normal person. It is different to generating ideas and empathy from a “real” person. It allows me to think freely what he/her want about my product/service, because extreme user is created by me, and boundless thinking could generate more innovation.

Q2. Did any of the other design thinking techniques (design provocation cards, stories, storyboards etc) help you to work through ideas and collaborate with you group members?

Design provocation cards help us to enrich characters of our user by collecting everyone’s thoughts. It shows more than one aspect of our user which is more closed to a real man in our life. Storyboards is an interesting way to express our ideas. Through sketching, it can show user’s experience in a clearly and directly way.


Blog Reflection 4 – jzha3118

Briefly reflect on the lessons learnt from each exercise:

  1. Reflective listening

It is a useful communication tool to learn empathy with our users, because I should feel the things my partner said in his perspectives. Because everyone has different opinions on the same things, so it can enrich my view of one certain things. It is also can help me to build relationship with my partner because I can know his thought and experiences.

  1. Defamiliarisation of everyday reality

It help me to recall some memories and details that I haven’t realized intentionally before. Through these two simple short video, it connects many memory in my mind, and I can feel myself be personally on the scene.

  1. Empathic modelling

It gives me a totally different versions of a familiar building in my daily life. I heavily rely on bright color and easy recognized shape to help me know my direction. So I resized the inconveniences of other disabled person who are in this condition.


Blog Reflection 3-jzha3118

1.  Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

Creating a coherent persona is easy for us when we talk about public transportation (bus) since we are all student from china, and at same age, so there are some commonality between our 4 people. For example, since we are all oversea students, so most of us choose bus because of the convenience and low cost, and complain bus about no “next- stop” announcement. I think we should create a second different persona, because all my group member live near USYD, but I live in city, so we have different motivation, frequency, and duration.

2. Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

Yes, I think our final persona was successful since we all have the similar background. So we understand our target group, and the improvements we want to reflect are useful. But when mention the public transportation, I think workers, business man, housewives and other group of people all can be the user group, the opinions of them should be different than students in our university. So we should interview more users with diverse demographic factor, and get more information from them.


Blog Reflection 02-jzha3118

  1. How did this exercise help you build empathy with perspective users?

It can help me to analysis user’s personality, purpose and habits in a more structural way by highlighting user’s needs, frustrations, motivations, and interests, because interview is kinds of informal and unstructured way to collect data.

Then we wrote statements on yellow post-it notes and categorized these statement by using blue post-it notes, which can understanding users accurately and comprehensively, since we read different sections of interviews.

Same as blue one, we continue summed up our ideas by using pink post-it notes, which is more directly to understand user’s experiences.

  1. How did the clustering of information help you to understand user needs?

Clustering information is easier to find the similarities and differences of different users in different situations. So we can have a comprehensive understanding of our users.

  1. What was difficult or challenging with the technique? How would you do it better next time?

We have 4 people’s data, so sometime the information we collected is not relevant to others. Secondly, subtitling yellow post-it notes is difficult, in some circumstance data from us may be contrary. For example, I read interview about user’s honeymoon, and my group member read about business travel. The problem here is that user do a lot of work of pre-planning in honeymoon, but don’t like make plan in business travel.

Next time, I will find some more accurate information from interview and avoid some repeated information. And for some contrary information, we should cluster it based on different circumstance.

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