IDEA9106 Design Thinking

Design is a state of mind



Blog Reflection 09 – jram7487

  1. How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

It influenced by making me think of the process and how easily it could be understood by somebody else, I wanted to show the sequence and for it to make sense by been simple but not simpler.

  1. What motivated your choice of storyline structure?  Can you think of an examplar from a film that uses the same structure?

My main motivation was for it to show the concept and how the observer would understand it better by showing it in action. No I can’t think of a film.

  1. What choices did you make about audience and style ? Were they related?

I made the choice that the audience was unrelated to such a way that anyone could easily understand what the concept was about, yes they were related.

Blog Reflection 07 – jram7487

1) Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

It changed by understanding the circumstances in which the product could be use and, by looking for “hidden” clues or subtle things that pointed on how the item could be used another way.

2) Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept?

It did by making manipulations and understanding how the concept was intent to work in the first place

Did it give you inspiration or insight for how to work with affordances as a designer?


Discuss this through the specific objects you explored in the exercise.

It gave me inspiration by looking at the object with different eyes, and asking “what if” which is normally overlooked, I tried to use a knife when my hands were tight up, it gave inspiration to possible create a knife that’s easier to use.

Blog Reflection 08

1) What kinds of information and insights did it give you about the usability of the prototype?

It gave me more “subtle” insights, that are normally hidden and that the user may not even realize that are doing them, by checking body language.

2) What aspects of the technique worked well or were frustrating?

Almost of all them worked, however it was hard to keep track of the different subtle insights.

Blog Reflection 06 jram7487

1. How did physically acting out help to explore ideas?

It helped by becoming a bit more emphatic towards the user, even though it wasn’t a real representation it helped by allowing to get a general idea of what the user goes through and where to dig deeper or confirm hypothesis.

2. Did you refine your ideas and solutions to the problem through body storming? In what way?

Not really I did not, however it helped me by having a ‘first response’ to the problem without worrying too much about small details.

3. What was difficult or challenging about body storming?

It was difficult to stay in the original subject as too much body movement, was a big background noise to concentrate.

4. Does body storming lend itself to certain types of problems?

It is hard to concentrate and to stay on topic.


Blog Reflection 04 – jram7487

  • Briefly reflect on the lessons learnt from each exercise
    • Reflective listening
      • When trying to listen on what the user was saying it was a bit hard to extract information without beign too intrusive or heading the conversation a certain way.
    • De familiarization of everyday reality
      • This was a very interesting exercise where eeryday things became a completily new by thinking about what goes on with our thoughts and emotions while doing these things. It gave me a completily new perspective on what goes on automatically.
    • Emphatic modeling
      • While doing this exercise, it gave me great insight on the difficulties that different users face based on their capabilities and limitations, how hard certain things would be that without putting ourselves in the user’s shoes we wouldn’t be able to get a grasp on
  • Complement your reflections with photographs of the process
  • Include a scanned copy of your de familiarization forms (public transport)

DT Transport 2DT Transport

Blog Reflection 3 – jram7487

  1. Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

I think, that there wasn’t enough data and time to create one persona. Our background and experiences (millennials in Sydney) were pretty similar overall, but when digging deeper it was vastly different; I guess the brief wasn’t too clear and it was too vague to successfully dig deeper into a group that shared so much in common, to successfully complete even one persona. To add, I think based on the data and the assumptions-guesses that we did, we  created a persona that was too stereotyped based on prior prejudices that we have. However, that was what we could do based on the limitations that we had, it was a good guide on how to start developing personas.

  1. Do you think your final persona(s) was successful in generating empathy with users? What would you change to to make it better?

I think the personas were too personal, as we were both the interviewers and interviewees. This did affect our emotional response affecting the data, failing to make it un-personal and factual. Nonetheless, there was some empathy as we were the users. I would of change it by interviewing different people and forming groups with different persons that we didn’t interview and got interviewed by.



Blog Reflection 2 – jram7487

DT blog 3

  • How did this exercise help you build empathy with prospective users?

I helped me to understand the user better by gaining insights into pains and gains from the user, which normally trigger a decisive action when using a product or service. By better understanding their touch points I was able to put my self in the users’ shoes.

  • How did the clustering of information help you to understand user needs?

By clustering information  and organising them in small groups it helped me to understand common threads and patterns that users share, by organising this information I was able to better explore deeper into the different patterns to further empathise and understand the users.

  • What was the difficult or challenging with the technique? How would you do it better next time?

What was difficult to me was organising the data (post-ins) into common threads and patterns, as they could be organise into almost any category which makes them hard to group together without falling into stereotypes and dangerous generalisations.

Blog Reflection 01 – jram7487

  1. How is this  sketch noting techniques different to the traditional note taking?

It is different in the way that it is more visual, in a sense it allows you to capture an idea that would normally take you a couple of sentences or even a paragraph with a single image, which makes it a more efficient way of taking notes. But it is also more challenging in the way that images can mean different things and you may not remember what that image once meant.

2. How does this visual approach facilitate communication of your ideas? Conversely, how does it prevent?

It facilitates communication in such a way that allows different people to interpret the images with their own personal perspectives that could encourage broader and richer communication. As well as, “an image is worth a thousands words” one can understand a complex idea with the simplicity of a picture. Conversely, it can be challenging in the way that it is open for personal interpretation, which could lead to misinterpretations and misunderstandings.

3. Personal challenges  as a sketchnoter.

Without realising I think I have done a little of sketch-noting while taking notes, I usually use it as an added tool to better explain a complex idea without using too many words. However, I usually write what the image meant with a sentence or two, so I can go back and truly understand what the image meant. I think that this the challenge to effectively communicate without room for misunderstandings and misinterpretations, similarly like Chinese characters, where a character for a tree only means a tree.


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