IDEA9106 Design Thinking

Design is a state of mind



Blog Reflection 09 – jfor4980

  1. Not doing anything like this before I found designing scenes and shots to create the video sequence quite helpful and easy. It allowed us to visualise how the video would play out and by using different shots were were able to..set the scene, emphasise key elements, and create an understanding of the context without too much detail. The different shots and scales allowed us to crate a video that would be engaging to the audience. Writing the different narratives on cards and then changing the order was a great creative tool in helping form the story.
  2. Our story line was motivated by love and relationships which just came to us, which is interesting as our app was based on a cycling community and nothing to do with online dating. I guess subconcioulsy motivated by all the romantic comedies we’ve seen. The outcome of finding love was the opening scene and then how they got there though the app was reversed through the story line. The sciences, shots and story is below. All copy
  3. Im not sure we thought too much about the audience when we worked out the scenes and story. It was more what we found interesting and what would work hoping it would translate to the broader audience. I guess one of the key learning outcomes from this course to base design ideas on user research and understanding rather than own ideas. Not sure how this would translate into designing the scenes for the video though.




Blog Reflection 7 – jfor4980

  1. My understanding of affordances changed over the course exercise through the interaction and manipulation of the object. Initially I thought creating new meaning and purposes of an object involved brain storming while observing. The sketching of the object allowed a greater engagement and understanding of the unique properties of the object which resulted in the development of new purposes. Such as the reflective properties of my object (sunglassses) being used for a mirror etc. The most useful exercise I found was the interaction of the object which gave way to many more creative ideas but somewhat restricted it to the body. Imagining the object in different environments and people helped broaden my perspective and see the limitations of certain elements. As my object is generally used outside, imaging it inside allowed me to think of different affordances such as a book end and a reading stand. Manipulating the object didn’t really work for me as I didn’t want to change it. However, when working in a pair and with Aarons object which was altered in physical state the affordances dramatically changed and this coupled with directly interacting with it opened up unique possibilities such as a fashion advisor on your wrist. The understanding of the object used by different people with impaired movement in this situation was a great exercise in creativity. Im beggining to realise that physical contact is a key driver for creativity for me. IMG_4636(b)IMG_46322. The manipulation of an object was best undertaken with Aaron mouse object which was covered in foil and used as an interactive arm band. It allowed greater interaction with the object and further develop alternate ideas. The more interactive the object with more human to person relationship and engagement the greater the inspiration and generation of ideas. Also, the more manipulation the greater the inspiration. I had no idea that this level of engagement would drive design ideas to the extent that it did.

Blog Reflection 6 – jfor4980

  1. I think body storming is a great way to understand more about the user experience but for me acting out stilted my creativity as the more realistic the situation the less I felt I could explore. Thinking about what I was doing with my body distracted me from coming up with ideas. Im actually realising how rigid I am/ have become in relaxing in to a new process of discovery. I think with practice, a few glasses of wine and the right environment this process of role play would definitely help with ideas. I see the possibility of this as a useful tool and will defintately explore/ use it in the next assignment.

thumb_IMG_0068_10242. In the brain storming session we highlighted waiting as an issue, which we built and developed in the body storming session. We came up with ways to reduce waiting and communicate waiting times to people. These included symptoms register from home resulting in home visits, notifications of waiting times at the nearest medical centre, and then an in house notification system. So we came up with new ideas rather than refine.


3. A difficult thing about the process of developing ideas through body storming was building on a thread. One person would have an idea and then we would agree but it was a little stagnated. It seemed to stop and not develop. Some ideas also weren’t explored or captured as well as people were trying to figure out was role to take and how that would fit into the story. Perhaps a scenario to be discussed at the beginning on the role play would have been helpful.

4. I think the reality of the situation might prevent way out creative thinking. Body storming coupled with different characters/ personas I think would result in more creative ideas. Another problem might be the more extroverted people in the process driving the ideas.

Blog Reflection 5 – jfor4980

  1. Taking the position of an extreme user was something that Id never thought about/ used before so I was a little sceptical at first. However, once getting into it allowed me to be more creative rather that being literal and responding to my usual pattern of what would I do? It gave me freedom to be anyone which allowed a different perspective and definitely new design ideas. I found it easy and fun to come up with a character and different design ideas based on that character. It increased empathy for a different type of person living a different way.
  2. During the group work the design took on an interesting form. We went with something that was quite wacky so I found it hard to keep up and add to the idea pool. The cards during the exercise didn’t help that much although we only tried one and found it hard to link it through but I can see how this would be a good tool for some situations. It was good to visualise the idea through a story board, that was fun but didn’t add to the creativity at the time as the story was set. I think  the story board would be good at the beginning of the process and perhaps when brainstorming on my own. I think with the right dynamic as well as one chair person/ leader to filter the ideas would perhaps help the process.

Story board:

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I quite like the idea of using this extreme situation generator as a design tool so will try it in the next assignment:

Extreme Situation Generator

Blog Reflection 4 – jfor4980

A. Reflective listening – I learnt that I’m a better listener than I am a talker. It was good to have some tips re. being a better talker such as slowing down, giving more detail and feelings etc. I also learnt that reflecting back to the person what they said built empathy and appeared to help the other person relax. I used this technique while interviewing people in my assignment and it worked really well in building trust, helping people open up as well as clarifying exactly what people were saying.

B. Defamiliarisation of everyday reality – this was a good exercise in putting myself in someone else’s shoes while viewing a situation that is not engaging/ feels good. I don’t like being at a train station and I was surprised how much I didn’t want to engage with the process. I don’t like the atmosphere, noise, views, waiting for a train. The only positive feeling I got from the exercise was when I saw the train to Liverpool and it evoked memories of catching the train to and from my sisters house when I first moved to Sydney. Memories and escape would be a key design idea for this space. I loved the written reflection without thinking after. Quite cathartic.

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C. Experience modelling – this experience was a great way to feel how other people might view the world. Very relevant to the work that I do in urban design and often not done. Its easy to think that the designer knows best but this technique reminded me that you really have no idea what other people might be experiencing or feeling in situation. A literal response to being in someone else shoes and a great was to build empathy. IMG_4450

jfor4980 A1 poster2(small)

Blog Reflection 3 – jfor4980


  1. We had three people in our group and although there were some similarities there weren’t enough to form one persona. More like three different ones. We all used the train but varying frequencies, purposes, and destinations. The only common attributes were age, gender and nationality. It was still a useful exercise to understand the process as although it made sense in the lecture actually putting into practice was harder than I thought. We then created our own persona (not from the data) as it was fun and we could be more creative. However, on reflection.. this persona (above) is actually a combination of the two girls in the group. In her 30s, living inner city, both professional, often in a rush, found the station uncomfortable etc. So wow..i think what happened was the interview questions were a little rushed and not explored properly, or data not analysed as well as it could have been to find the similarities. We had more in common than in terms of train travel than I realised at the time. Interesting!
  2. The use of personas definitely helped with developing empathy with the user. The interview questions and answers were a little dry but by developing a persona you’re creating a story and giving the person a character, which result in more engaging and interesting narrative as well as understanding the main drivers of the user.

Blog Reflection 2 – jfor4980

Sorry..I just realised that this wasn’t posted. Its been sitting in my own blog

  1. Empathy built the further the interview was read. An understanding of the persons needs, desires, frustrations etc. developed throughout the course of the interview. These were revealed through stories and examples of the persons choices, habits and reactions which enabled me to understand (and sometimes relate to) the key points. The interview techniques and methods mentioned in the lecture would be critical in uncovering the relevant information required.  Having said that empathy and understanding did build, frustration of the somewhat meaningless banter prevented a certain connection to to the interviewee.
  2. To cluster the information was an important technique to ‘read between the lines’ or take out the key messages from the interview. It allowed me to consolidate data to undercover key themes to understand the main drivers to respond to.  I found this quite easy and rewarding after reading the long and somewhat waffly interview.
  3. The more difficult part off this technique was when working in a group as everyone had different interpretations and ways of communicating the data.  To consolidate into themes was a little challenging at first and I think in the end we had to extrapolate another set of data from other people. Once we could figure out was the information was really about then it was easier, however, that interpretation was subjective too. Im not sure how I would do it better next time? I think doing it a few more times would help



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