IDEA9106 Design Thinking

Design is a state of mind



Blog Reflection 02 – jang7577

How did this exercise help you build empathy with prospective users?

Reading through the interview and highlighting needs, desires and issues raised by the users have helped me identify the things that people would be truly interested in or be concerned about, where there is potential to improve upon for a better travelling experience. These are also topics that I have thought about during my own vacation trips and I can certainly relate to with my own planning, which I would personally like to improve as well for an overall pleasant travel experience in any place.

How did the clustering of information help you to understand user needs?

Within the interview text, there is plenty of information, and it is hard to interpret everything on its own. Some issues or problems may seem independent on first glance, but could actually be related to one another in terms of a single common need, desire or problem. Clustering the information has helped me decipher the bigger picture and critically identify the overarching needs, wants and problems that are present, which makes it much easier to approach and provides a start to problem-solving.

What was difficult or challenging with the technique? How would you do it better next time?

In affinity diagramming, there is a need to cluster information into related groups. Some information may seem related, and yet may be very different, therefore it is difficult to distinguish the relationship sometimes. There was also difficulty in finding the right words to describe the connection between the classified information. A possible way to overcome the difficulty could be to identify several similar key words within the clustered information, or add similar groups together to distinguish the information better.

Blog Reflection 01 – jang7577

  1. How is this sketch noting technique different to the traditional note-taking?

This sketch noting technique definitely involves more visualisation, imagination and exploration than traditional note-taking, which really taps into a creative side that I never thought I had to express ideas. It helps me digest contents in the storyline better, as compared to when I used to note things down word-for-word without really processing what I have written. Sketching makes me think about what I have to do to best represent ideas with simple drawings and does leave a stronger impression on me.

  1. How does this visual approach facilitate communication of your ideas? Conversely, how does it prevent it?

It creates interest and draws more attention to my notes, as compared to my usual written ones. It helps me express my thoughts in forms that I would best like to represent and could help my readers picture the ideas that I would like to convey.

This approach may also not work to favour as readers may have a different perception of my drawings and may not be able to interpret the storyline well just from sketches. In sketch noting, it is hard to indicate details, so parts of the storyline could not be represented in the notes.

  1. Personal challenges as a sketchnoter.

Having to process my thoughts about how to express ideas in the storyline through drawing, it takes up much more time and therefore I am not able to capture and represent the entire story. It is tricky for me to multitask listening and drawing at the same time. Sometimes the drawings may appear abstract or illogical in the end which makes it difficult to interpret, understand and review at a later time. Overall, I still feel that sketch noting is definitely a useful way to bring out my creative side to facilitate the communication of ideas as clearly as possible.


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