IDEA9106 Design Thinking

Design is a state of mind



Blog reflection 5 – hsal7237

  1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

Its a different method my taking the position of an extreme user it allows me to think in a different way including details about the user so when i put myself instead of the user i can think in  more logic way about the user and  what i must do in that case. So it differs from the usually process which is generating ideas and empathy since i can understand in this case the motivation of the user without looking for a lot of data about the user.


2.Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

The storyboard is very useful technique for thinking since it represents the ideas visually which helps me share my ideas visually with the other group members but the frames must have description to avoid any unclear ideas with the other group members.

Blog reflection 04 – hsal7237

  1. Briefly reflect on the lessons learnt from each exercise

    a. Reflective listening: As a listener i have more responsibilities towards the speaker, i must interact with the speaker by facial expression and deeply questions, thus the speaker  feel comfortable while he is talking. Besides that, the more the questions are deeper it become easy and clear to understand the speaker’s thought.

    b. Defamiliarisation of everyday reality: The videos were  very familiar with my daily life, everyday i use train and bus transportations i hear same voices, same movements and same signs. It is my daily experience standing in platform or inside the bus. So nothing changed to me since i used to focus on the same details everyday.

    c. Empathic modelling: New great experience by wearing sunglasses covered with cling wrap helps us finding how the user feels and what he needs especially the  eye – disabled people while walking in dark places and how the light looks for them. So for designing such products we have to experience how it feels and how its hard to deal with to reach the best results.

  2. Complement your reflections with photographs of the process

    IMG_2401 2   IMG_2404 2

    3. Include a scanned copy of your defamiliarisation forms (public transport)IMG_2853  IMG_2854

Blog reflection 03 – hsal7237

  1. Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

    The experience of creating persona from the interview between the users that i had with my group was great for having enough information, however if the users are more than 4 then we will have very well done persona but in this interview we have enough commonality between two users. Also depending on the topic that we are discussing so if the topic changed the results may differ thats why the more users we have the more strong results for persona we gather.

  2. Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

    The final persona was not perfect but it was useful for generating emapthy with users however it needs more information to gather and more users to interview. In the next time i have to prepare more questions for users besides that asking for more details.



Blog Reflection 2 –Hsal7237

  1. How did this exercise help you build empathy with prospective users?The exercise helps me going to the point directly after reading the interview perception including problems, details, interests and needs of the user. So as a first step which is reading the interview i can identify the background  of the user therefore i can build empathy from the user expectations that provides me with more ideas and more understating for the experience to continue with the next steps of the exercise clearly.
  2. How did the clustering of information help you to understand user needs?

    After clustering the information i have more points in the same category according to    the user experience (public transportation, guide, … problems), so especially when we work as a group  we have additional points to focus on it and more main categories to think about. After using different colours of post it notes and going through the deeply content and focussing on the bad and good areas helps understanding more and more the user needs.

  3. What was difficult or challenging with the technique? How would you do it better next time? 

    The challenging part was having a conclusion to place titles for each category and after it the main title for the titles so here it needs more analysing the information we have wrote it as points using the affinity diagramming process in addition trying to group similar themes under one title.

    The next time it will be better since it was the first experience but the next time i will plane to have more arranged ideas and clear needs for the user, besides taking the whole time to read the interview slowly to focus on every single point.




Blog reflection 01 – hsal7237

  1. How is this sketch noting technique different to the traditional note taking?

Traditional note technique it depends only on words which doesn’t give more choices to have notes in another way or have a special layout so its a little boring to use but it works for taking normal notes.

On the other hand the sketch noting technique as a designer it provides more options for taking notes like adding icons, arrows, diagrams…So, this technique is very helpful since it shows both sides words and the visual side that helps the designer to improve his skills because it depends on a deeply thinking while taking notes to catch the important points for the user to improve it.

2. How does this visual approach facilitate communication of your ideas? Conversely, how does it prevent it?

A visual approach for taking notes gives the opportunity for the designer to remember the notes through pictures or visual items that support my ideas while designing for not missing any details since i have both options words and visual items thus my ideas will be clear.

However the visual approach facilitate the note taking only for the designer but i think it doesn’t work if i need to share those notes with others since i might be the only one who will understand the visual items i have sketched.


3. Personal challenges as a sketchnoter:

As a first experience with sketchnoting it requires more focusing than the normal note taking in order to sketch visually the notes correctly thus not an easy way to take notes but it helps later while arranging the ideas that will gonna be more clearly than before.


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