O:range by Anonymous
Sleeping in Airplanes
1.) How did physically acting out help to explore ideas?
Usually when I’m placed in an uncomfortable situation, I unintentionally think of ways to make myself more comfortable. It is most common for me when I’m with friends and we include it in our conversation (like saying “I wished I brought my jacket” when I feel cold). Afterwards I just forget about it. Physically acting out consciously placed me in the problem and made me experience what the good and bad things were about that experience. It made it easier for me to think about solutions to the bad experiences.
2.) Did you refine your ideas and solutions to the problem through bodystorming? In what way?
Yes we did. Our solutions were mostly general during the brainstorming and we came up with a more specific solution during the bodystorming. For example, during the brainstorming session we said that more privacy is needed when sleeping in the airplane and then during the bodystorming session we came up with the idea of having everyone in their own sleeping pod with a honeycomb like structure. We think that it would also save space and be more comfortable for the passengers for long haul flights.
How we came up with it is an interesting story. Our uncomfortable and sleepy passenger sat beside a mother with her crying infant and a person who snores heavily. So he told the mother that her baby should be in a soundproof pod. The baby’s pod then evolved into a full sized adult pod.
And the rest, as they say, was history.
3.) What was difficult or challenging about bodystorming?
I think the challenging part for us was staying on track and acting. When we had our first idea, we stuck with that and started discussing it. We only did a couple of minutes of acting.
4.) Does bodystorming lend itself to certain types of problems?
I believe so. While its being unstructured has good qualities, it may lead to a very messy situation and generate little to no output. A solution to this is some form of facilitation.
1.) How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?
Our extreme user was the romantic. Taking its position, I tried my best to be a free soul and have the characteristics of someone who values relationships more than anything else. Because of that personality, I became free creatively. My ideas were very wacky (and maybe very unrealistic) and fun. This is not how I usually generate ideas, as I always put parameters and think about the consequences of that particular design. It actually felt good to generate ideas that way.
2.) Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?
We didn’t use the design provocation cards. Everyone in our group had a lot of ideas and we were pitching so many things to each other. We also had different ideas of what our characters should be. It was a bit of a challenge for us to collaborate our ideas because of that. The stories helped us, and we were able to come up with a single idea but we focused more on the user experience rather than the specifics of the technology. I wish we had more time to collaborate (and also because I enjoyed the process). In the end, we came up with the Pea in a Pod.
My poster isn’t that heavy content wise, and I only showed the results of my background and user research. Basically, my results show that by the year 2020, household entertainment will be ubiquitous in which devices can controlled by a mobile phone, tablet, laptop or similar device and whose content is streamable and in HD, giving the users freedom to choose their own content. All this will be possible because of the superspeed 5G technology. Big companies like Apple and Google are coming up with technologies that allow users to control equipment in their home via their tablet or mobile phone. Here are the comments I received:
I didn’t know that…
…5G technology would realize in 2020.
…holograms are the next big thing.
Have you thought about…
…the people you interviewed are IT student would get not general result? (This is due to the fact that my respondents were my former IT classmates back home)
…that we are having too many devices, too many items to connect?
Tell me more about…
…research with different backgrounds and age groups.
1. How did this exercise help you build empathy with prospective users?
The interview was very in depth and well structured. As such, it was relatively easy to gather information from the transcript. This activity helped me build empathy with the prospective user by allowing me to take note of what she did and why she did it, along with what she needed, what went right and what problems she faced when doing it. It allowed me to see her perspective and understand her more in relation to that particular situation.
2. How did clustering of information help you to understand user needs?
To be honest, I was a confused on how to cluster the information. The categories we came up with were wrong. But with the help our instructor we were able to get back on track. Well everyone except me. So it did not help me at all 😦
3. What was difficult or challenging with the technique? How would you do it better next time?
As mentioned above, I didn’t understand the how to cluster the information. I could do better next time by browsing the instructions of future exercises ahead of time and reviewing topics I do not understand.
The topic we chose was the cinema experience, which was a more social topic. That’s why the way I proceeded with the interview process was more of a casual conversation. We then worked as a group to summarize and translate the mostly qualitative data into something that can be analyzed. Since the question was simple, we had no problems doing so. There were some commonalities among three of us which would have been sufficient to create two different personas. But I created a persona based on two people whose demographic variables were closer (age). Having said that, I think that my final persona was successful in generating empathy with a portion of the sample of potential users interviewed. Having another persona would have been better.
Here are some pictures of my final output (click to enlarge):