IDEA9106 Design Thinking

Design is a state of mind



Week 3: Creating Personas

1. Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?


The process of forming a persona is fun, firstly we conducted interviews between two of us. We gathered the information that we need. And then we form together into the group of 4 and shared the information we had to try find the things in common. Our group were interested in shopping .

There are actually enough to form a coherent persona considering the four of us actually shared a common cultural background and we both had similar experience since all of us were architecture students. I think that this similar life experience we shared in common helped a lot when we were trying to form a coherent persona. But I think when we are conducting our own research, we should be able to get a broader interviewee group, where the difference between each interviewee can be drastic to make the research more thorough.

2. Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

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Yes I surely think this persona is helpful. It sort of felt like we were using the information to build a living human being. But yes the level of information we had was not enough, because the four of us shared so much in common concerning life experience, so it was hard for us to generate different ideas on such a general topic. So definitely to database for building a reflective persona should be much bigger and much diverse than this. And as for the level of details of the questions in the interview should be increased to help with generating empathy with users as well.



Blog Reflection 02 Interpreting Data

1. How did this exercise help you build empathy with the prospective users?

Reading the interview surely did help me engage with the interviewee. especially when the interviewee was sharing frustrations and difficulties throughout the trip help me understand the situation and his/her feelings a bit more. This involvement of feeling sharing reminded me of my own experience in different journeys as well. And the words used in the interview document such as “I” and “my” seemed to involve myself into the trip with them too.  And the analysis on their needs and opinion surely did a great contribution too.




2. How did the clustering of information help you to understand the users needs?

By analyzing the user needs, it gave me a much clearer image on what they need and what they feel is competent. And the clustering of information helped me focus whilst I was reading the interview, because sometime when they talked about there trips, I found it hard to find a focus point since there were just so many details and frustrations throughout the trips.


And also when we were clustering the information, we put all the grouped information under the same column, helping to analyze the information much quicker and much clearer.


3. What was difficult or challenging with the technique? How would you do it better next time?

The major issue is to determine which information is useful and which is not.  I had about 30 stickers and only 20 of them ended up on that board. But this surely would help me focus on only the useful information next time.  And the second issue is on how to contextualizing the information while not make them too general. This I may have to practice a lot before I do my assignment.



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