IDEA9106 Design Thinking

Design is a state of mind



blog reflection 8 / ggon8453

1.What kinds of information and insights did it give you about the usability of the prototype?

Doing a task in a website while observing carefully gives you a hint on where are the usability problems, since every person is different it is important to see by testing others too. If it’s just one person perspective or a key observation. It is difficult to start looking for the problems in a platform when you have no idea where are they. They can be everywhere. Setting a task is a really good way to find out about where to start. Then, begin to dig deeper, also, to have a general idea if you are going the right way or consider a redesign earlier without losing too many resources.

2. What aspect of the technique worked well or were frustrating?

I believe the frustrating part is understanding what is this technique for and what are you trying to achieve. Once your mind process the method you find it very useful, you start understanding which tasks are better to understand your user and wich ones are not worth of testing. Unfortunately, you can only learn this with practice. I personally like this technique very much. Couldn’t think about any better because it gives a structure to the learning process, but it is open enough to realize about things you may be overlooking.


blog reflection 7 / ggon8354

1) Choose one of the objects you selected and described how your initial understanding of its affordances changed over the course of the exercise?

I selected a tube of hand cream; it was pretty easy to understand how to use it. It had a rolling lid similar to a tube of Toothpaste that I’m sure almost everyone knows how to use. There were nor differences between observing and then manipulating the object. When I tried to sketch from different angles I realized some of them are not easy to understand and indeed I did on sketch just trying to make the object clear but not real and that one was the most understandable. I noticed that my object could be mistaken as another product such as a painting tube because people is used to find particular products in particular packaging.
2) Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.

I learned that affordances are very related to our target users, the things they are used to and their understanding of the environment. Affordances are relative to users. It is important to find the correct ones for the people that is using our product.

I felt inspired by a paper clip I explored during the exercise, It offered too many possibilities; it had a strong relation to keeping things and objects together, it had this metal holders that were very obvious they could roll around to the other side. I also explored a battery charger, It had two interesting affordances, one that you needed to pop out and the other one to hold it, so I knew it must be plugged somewhere, I understood how this aspects leading to the same way helped the users into successfully use the object.


Blog reflection 6 – ggon8453

1)How did physically acting out help to explore ideas?

Physically acting takes the visualization into the material world, It makes the experience sort of tangible, I mean that it places it in the material world. It’s hard to describe how this works but it actually creates a time and space frame for it. Once I understood the place of my idea in the real world I was able to see details, I wouldn’t otherwise. I was very interested in how the experience developed because of how my teammates were reacting towards my expressions, most of the time I was not expecting it as they were not expecting mine. We realized how important is to be aware that everyone is very different and would do the same things in a different way.

2) Did you refine your ideas and solutions to the problem through body storming? In what way?

Yes, we did, as I explained before, going further into making it tangible by framing it in time and space brought up issues and details we were not aware. It also made us develop our idea into something we didn’t think at the beginning.
3) What was difficult or challenging about body storming?

Just the beginning. Jumping out of feeling ridiculous, I mean stop being too aware that it would look nonsense and setting everybody imaginations on the same page.
4) Does body storming lend itself to certain types of problems?

Yes, since you have this detailed visualization you can see further complications, most of it physical but also communication ones.

Blog reflection 5 / ggon8453

1) How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

It was a good exercise to step out of my personal thoughts and understand new possibilities coming from what may be other person needs. Since it is an extreme example it also leads to extreme insights about the idea you are analyzing; it may also let you go through a different path while solving a problem.
My extreme user was the money spinner, at the beginning it was hard to understand and ideate this character, but once I developed the person in my head it was easy to dress it up with personal and background characteristics.

2) Did any of the other design thinking techniques(design provocation cards , stories , storyboards ,etc. ) help you to work through ideas and collaborate with your group members?

Yes it helped me to work through the ideas, every time I modeled better the idea and my thoughts got better structure, with the story for example; I visualized how my device would be used and how it would make my user’s life easier.
With the storyboard I understood every step I had to cover in my design and was better at pointing the characteristics my idea must have.

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Summary poster / ggon8453


The review I received was mostly about the proposals, my peers wanted to know more about them, since they were not very detailed, I believe I should have done a better organized  poster and I should have described the main idea at the beginning. My peers liked my personas and they were interested on the insights found, but again I failed in pointing them clearly.

Blog reflection 4 – Creating personas

Describe your experience in creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? or did it make more sense to create a second different persona?

Creating personas was a great sense making way for the interview insights we found when we analyzed the patterns in the different participants questions, we had two very clear patterns within our team, which made obvious the need of two personas, using details from the participants but also thinking about describing someone to make it natural was powerful to understand someone else’s perspective, for example; thinking about the persona made of two teammates that had similar lifestyles help me to realize details about their life schedules and time management, that otherwise even looking at the data I would have never thought about.

Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

Yes, I believe our final personas were really empathetic to the users since we found clear insights and patterns, I would have done better by spending more time thinking carefully about the questions, and analyzing their answers as well, probably a sort of follow back for some more questions that I may have realized were needed while bringing out the insights.

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