IDEA9106 Design Thinking

Design is a state of mind



MIDEA Program (Student) IDEA9106 Design Thinking Semester 1.

Assessment 3 – Team 3, Connectibles – Concept Presentation and video

Hi all,

This is our presentation PDF for our Connectibles project.


Direct link to our video:

(You can also find this link, embedded in our presentation)


Thank you

Interrogating affordances – gdem9703 – week 7 / week 8

1.   I chose the SEGA Game Gear portable console. It looks like a game console and it plays like one. In other words, its design clearly suggests its purpose. Rounded corners, very responsive buttons and very ergonomic shape that resemble traditional gaming consoles controllers. The black plastic encasing the hardware alongside the colored LCD also tells users that it is an old system. Basically, it is a console to play at home without a TV. Some people in my group suggested to play it in a trip, but due to its intense consumption of battery (6 AA batteries that last about two hours), it is difficult to take this console far from any energy plug. On the top of that, the system is relatively big for a portable system which made it difficult to put in a pocket. However, I later found interesting to use it in hospitals or other places where people usually have to wait for a service. By the end, I decided to ignore its gaming visual and I start looking at it as a portable party device. Cartridge and batteries doors became places to keep cigarettes ashes or nuts. The LCD screen would be used to put glasses and drinks. Overall, it is interesting how a same design can be seen differently by specific publics, and how it helps to add new ways to use the same design.


2.   Basically, people who were not gamers did find other uses for my Game Gear faster than me. I believe they may associate that type of shape to other objects of their everyday life that have similar aspects but totally different purposes. Sharing my descriptions of the product with other students suggestions and opinions about the system, helped me to find ways to improve it or even to create alternative ways to use it, that had nothing to do with games at all. In sum, this experience is interesting because it reflects different opinions over the same object and allow you to understand your personal object through different perspectives.



BLOG 6: experience prototyping – Guilherme de Macedo Campos

  1. The first part, going outside the room while talking nonsense, helps you to get few keywords. My friend, for instance, talked about an experience on the morning with cows, milk, and toothpaste. At a first look, it simply did not make any sense, but interestingly he repeated the word toothpaste many times. Maybe he has some connection or even a problem with toothpastes, which makes this word a good start point to identify an issue. For the second task, my group simulated a flight experience. We just placed the seats around us as we were inside an airplane, and then we start to play as we were the crew. Overall, it is a more immersive and tangible way to live, simulate or identify the problem.


  1. We simulated a flight experience, where I was playing the role of a person trying to sleep while every type of problems, from annoying people talking to turbulence, were keeping me awake. So we refined our solutions through sketches that we later tried to simulate in our story.


  1. To create a convincing scenario. People acting has to be good and besides, it would be also good if you can build a scene that somehow resembles the place (airplane). It helps you to better visualize the context.


  1. Yes, it does. Problems with space such as the small space between chairs on the economic class and issues related to other passengers (people) behavior became clearer through this process. As you reconstruct the experience you start to remember things and then you become able to better understand the problem.



Summary  questions poster

Blog 5 – Ideating – gdem9703

Blog 5 – Ideating – Guilherme de Macedo Campos

 1. Usually, I start my ideation process by placing, reviewing, and discussing key information before doing sketches and storyboards. I took a while to understand this methodology, because I normally use data to generate a new persona, and in this case we used specific words alongside different concepts from each member of our team to create a single character. Somehow I felt as if not always our concepts or ideas matched properly, however we had a good discussion which helped us to think in many different ways and come up with a totally original idea.

2. In particular, I found the storyboard technique a fantastic tool. I felt more comfortable and creative while manipulating a pen. It was if I could translate my thoughts to other people through the paper. Besides this, I noticed that if you create an engaging story with nice graphics, people usually understand and enjoy your ideas better than when you try to explain them. In the end, I used my drawing skills to illustrate and mix the different ideas each member of the group had.




Blog 4 – Interpreting data – GDEM9703 – Guilherme de Macedo Campos

  1. Through this exercise, I could not only see key elements that illustrated user’s needs but I also got insights on their preferences, tastes and personality. By reading their answers and following their narrative, I understood why they were doing things, and somehow I felt as if I was really accessing information provided by humans instead of data generated by computers.
  1. The information clustering was useful to get an overview of people’s needs, motivations, and issues. In other words, it is an amazing tool to organize and visualize information. By writing down keywords on people’s needs, we could focus on what was really important for our users. I particularly found the clustering of information a powerful tool to find and connect similar needs people have, even if they had a different travel experience. Overall, thanks to this method it was possible to create ties that highlighted the most important and common needs people share in a travel experience.
  1. The technique itself is not difficult. The only problem we had was the time. We could only read the text once and probably we accidently ignored some key information. However, for my next time I would probably try to write less on my notes. Basically, I wrote a small text with too many details, which is good for summarizing findings but confusing for this exercise. For my next time, I would simplify this information by writing down a small phrase or even more keywords.

Blog 4

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