IDEA9106 Design Thinking

Design is a state of mind



dgur7930_week6 reflection

1) How did physically acting out help to explore ideas?

I think the trick is in bringing idea into a context or real life setting. By acting out our ideas, we could immediately test them in a real -life situation. The method places primary importance on context, making it easier for us as designers to gain understanding and empathy with users. When in context, we can observe behavior; participate in situations, act out roles, and transform themselves into members of the community being served.

2) Did you refine your ides and solutions to the problem through bodystorming? In what way?

We could observe users’ natural reaction to certain moves and actions, which pushes us towards even better solutions. Through bodystorming, we could get a real time feedback to our ideas and improve them immediately.

Also, we could observe some small details in people’s behaviour that may pass unnoticed in other circumstances and follow their reaction to specific uncomfortable situations that we staged. These observations helped further refine and adjust our initial ideas.

3)What was difficult or challenging about bodystorming?

Personally, I found it uncomfortable to act in a group. Acting is something new for me and I found it hard to to concentrate on the actual goal of observation and finding solution to our tasks.

4) Does bodystorming lend itself to certain types of problems?

I think so. I believe bodystorming is an ideal problem solving tool for when designers need to understand situations that are outside of their comfort zone and set of experiences.

dgur7930_Summary Poster

dgur7930-Assessment 1 -Summary Poster

Feedback received:

I didn’t know that Television was the primary household screen.

So few people watch TV (program TV)

Tell me more about new connected technology with load time.

People appetite to these type of wearables – the ones that project media content.

Have you thought about wearable projector technology?

dgur7930 _Blog 5 Reflection

1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

Taking the position of an Extreme User, helped me intensify the focus of design purpose. For instance, our group decided to take on the Money-Spinners, as an extreme user type, to apply our Future Payphone ideas to. Imagining what type of service would Jordan Belfort from Wolf of Wall Street prefer provided a sense of context to my ideas and helped shape them faster and more profound. Normally, I would come up with a bunch of options or ideas, most of which would probably not suit. Having a specific character in mind, helped target the ideas and narrow down the options.

Did any of the other design thinking techniques help you to work through ideas and collaborate with your group members?

Our group had no problems with generating ideas, so there was no need to use design provocation cards. We, however, used sticker notes to make a note of various ideas, which assist us with having a good view of all of our ideas. Every group member then came up with a story which we then read out load to the whole group. We selected one scenario that we then wrote down and sketched on a storyboard and presented to the class. I think that visually presenting our concept idea on a storyboard, helped our audience or the class imagine our concept and better comprehend it.

Pictures from Week 5 Tutorial are below:




dgur7930_ Week 3: Persona Profiles

Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

I think our group results were quite different to each other. So different in fact it was difficult to create a single persona from gathered information. I believe creating 2 different personas would be more relevant.

Working around ‘cinema visits’,we picked common verticals, like Frequency of visits( to cinema), location, company, motivation and time, and pinned them down on a scale. We ended up having 4 or 5 different scales with all the verticals widely spread out. So we decided it would be better to take information from 2 people instead and try build a persona profile this way.

Persona profile: work in progress


dgur7930 Week 4 : Affinity Diagram

Question 1: how did this exercise help you build empathy with prospective users?

It felt like digging deeper into someone’s soul… Filtering through a mountain of content and collecting pieces of someone’s personality bit by bit brings you closer to that person, for sure.

Question 2: How did the clustering of information help you to understand user needs?

I think collectively working on an Affinity diagram helped me better understand prospective user. Her interest, motivations and tastes were broken down into simple notes on a yellow card and ,suddenly, I saw a character shining through numerous interview script pages.

Question 3: what was difficult or challenging with the technique? How would you do it better next time?

Our group had a bit of struggle with categorising our findings and linking them to specific themes. We had to narrow down our defined categories to even smaller categories, so that we could get more information out of a character profile and understand her personality better.

Affinity Diagram is below:


dgur7930-Week 1 Blog Reflection

How did engaging with a real person, testing with a real person, change the direction your prototype took?

Testing my gift ideas with a real person proved to be a vital part of the design process. It helped me narrow down gift idea options, as well as get relevant feedback that improved the final prototype design. I feel that testing with a real person shaped the idea of how my final prototype will look like.

What was it like showing unfinished work to another person?

Frankly speaking-quite embarrassing. The fact that another person is reviewing and possibly judging my unfinished work made me feel uncomfortable, however, I understand that this and essential step in finding design direction processes.

As a User, how did you interact with your partner’s level of lowly-resolved prototype; how did the level of resolution impact your experience as a user?

I received a prototype of a backpack and baquette from my partner and thought it was nicely executed, as well as reflected on what we discussed during a ‘testing’ phase. Better resolution helped me visualise the product and game room for more feedback.

Design thinking is an iterative, self-directed process. Based on what you learned, what would you go back and do next? What would you do over again?

I would collect any further feedback and suggestions and incorporate into my next improved prototype. I think I would go back and ask more question at the interview stage.

What principle, what tool would you infuse into the work tomorrow?

Listen. Don’t be afraid of your own creative ideas. Risk being creative.

A picture of my design prototype is below.

IMG_1451 (1)

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