IDEA9106 Design Thinking

Design is a state of mind



Blog Reflection 07 // coma7855

How did physically acting out help to explore ideas? Did you refine your ideas and solutions to the problem through bodystroming? In what way?

Bodystorming is really a simple way to help designers to explore ideas.

Identify the location of the context of work and consider the larger ecosystem of a given interaction. For example, last tutorial class our team are designing a high-tech helmet for those having sleeping problems passengers. First, we identify several potential sites, such as three people sitting in the three crowding seats, a crying baby, a young men wearing headphones. Then imagining you are sitting between them and you really want to have a good sleep. After that we bodystorming that situation, one act the crying baby and one act the young men, the last act the sleepless men sitting between them. All of us All of us act the sleepless men and write down our feelings. Then we brainstorming the solutions.

What was difficult or challenging about bodystroming?

Bodystroming cannot 100% create the real situation. For example, last tutorial our team choose the airplane situation. We mainly focus on the airplane sleeping issue. We can use our imagination to think about the users feeling. But we cannot create the real airplane atmosphere, the smell, the touch, and the sound of everything that you see.

Does bodystorming lend itself to certain types of problems?

I think using bodystorming is a really good way to understand and feeling about the situations that we are not familiar with.

Blog Reflection 06 // coma7855

Last tutorial class, I’ve received a lot of good advice. I’ll try my best to improve my original design.

Tutorial 4 Reflection-coma7855

1.Briefly reflect on the lessons learnt from each exercises

Reflective listening

Reflective listening helps me to have a better understanding of customers’ situation. To be honest, In my daily life, If my friend talk with me or complained to me, I will tell them my opinion directly. Even text them and give them more advices after I come back home. But, after today’s class, I realized that listening is a really important. Because everyone is different, you have listen to them, fully understand their situation, then repeat their words to affirm with them. Finally, you can combined with your own experience and gave them better advices.

At the class, we watched two different videos. After I watched the first video, I imaged I was the customer in the station. Honestly, I really enjoy that process. Once you put yourself into that specific situation, image you are the customer, you can easily understand the customers’ feeling and ideas. This is really a easy and direct way to find out the problems. For example, I feel very tied but all seats are occupied, so more seats are needed. For the second video, the filmmaker give us another perspective to watch the view. I combine my experience to this video, which is a terrible bus trip, I feel stuffy, jolt and dizzy. I think these bad feeling are needed to promote.

Defamiliarisation of everyday reality

In this part I realize that we can see the world in different view. Like pokemon go using AR and many video games using VR, they all see the world in a new angle. When I was very young, I always expected to see the world in some animal’s or insect’s view, I believed that  would be fun, but until now my dream haven’t come true. I hope I can design some algorithm relate to that one day.

2. Complement your reflection with photographs of the process



3. Include a scanned copy of you defamilitarization forms (public transport)



Tutorial 3 Reflection-coma7855

  1. Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

We chose “going to the supermarket” as our topic. After interview we found everyone is different but may be similar in some item. It is very hard to create a persona on behalf of 4 members in our group. Nevertheless two of us seems to have same behavior in most items, so we choose this to build the persona. I think If the option is divide more exquisite there will be less similarity. It made more sense to create a second different persona because other two members also have something in common, just not as many as the former.


  1. Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I think our final persona is able to represent one type of people because there are too many people after all. But if we aim to find the common characteristic of a larger population it is not good enough as the sample is to less(4) and special(students). In order to make it better, we need ask more people which have different age, job etc. But if our target customers are special crowd, we could just make a survey in this particular group.



Blog Reflection 02 (coma7855)

Affinity diagram activity was really fun, I got a heuristic and efficiency method to do teamwork. But it’s a pity that I just finish half of the reading materials, it seems that I still need to improve my English a lot.


  • How did this exercise help you build empathy with prospective users?

In this exercise, we read some interview materials first and put forward requirement from interviewee’s perspective. To do this, I need to pretend I was the tourist in the interview and try to find his real feeling during his journey.


  • How did the clustering of information help you to understand user needs?

After we post affinity notes in a line, we found some needs are require by most of us but others not, I think if we have more team members this would be more obvious. So the importance of every needs is ranking by length of the line. After this we summarize the content of every line to abstract their generality. By doing abstraction several times and write them in note with different color, we could find the most essential needs.



  • What was difficult or challenging with the technique?

The number of quizzees are to less(just 4 team member). If we want to acquire a more precise result we need to use questionnaire or other way to get more information. What’s more, maybe we can build a software about affinity diagram or add this function to google drive because in this way we can use it without any limitation like post-it note, place etc. It never hurts more than one option.


  • How would you do it better next time?

If I’m going to do a real project, I will make questionnaire to obtain abundant information and then use affinity diagram to summarize and explore essential needs.


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