IDEA9106 Design Thinking

Design is a state of mind



IT Enthusiast

Blog Reflection – bina0004 Week 9

  • How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

The concept of shots and scene influenced to me add importance or grab the attention of audience. This can be used in alliance with the USP of our product to highlight importance. Also, using different types of shots can lay focus on different emotions like humour, happiness, loneliness, suspicion, speed. It also brings in light the different angles we can use to successfully demonstrate the feelings associated with the video.


  • What motivated your choice of storyline structure? Can you think of an exemplary from a film that uses the same structure?

The introduction of 6 questions i.e what, who, where, when, how, why motivated the choice of storyline. This pushed us to include different variables and improved the initial idea of our storyline. I like the cinematography of UP from Pixar.

  • What choices did you make about audience and style? Were they related?

Inclusion of a bigger demographics from the original path as the question of why,what,when,how,where brought critical thinking and conclusion. We thought of considering both affected and non-affected audience for the smoking and how to draw a difference.Point of view shots should be utilised for our assignment as we lay emphasis on a user story.

Blog Reflection: bina0004

1. Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

The object i am choosing here would be my Bose earphone pouch. The object when taken alone for its purpose serves just as a pouch for my earphones. when looked from different angles, I could understand that it is more than what it can do. It has this little harness on top of it so it can be easily hung somewhere. I can keep some change or little cash in the pouch which can easily slip through my pocket. I can add pictures in it when open and hand it out to make a decorative article in my room.


2. Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.

The kitchen scissors is a wonderful objects which can be utilised as a knife when opened up completely. They even act as a can opener when opened a bit. They can also be cork openers when pierced through a cork wine bottle vertically. So a product which is just used to cut covers in kitchen can be utilised in better ways if seen from other angles.

By looking a product from different angles, it changes their affordances to carry out different activities. This a primary way a designer comes up with new products and hence increases its usability factor. It is a sort of inspiration for the designers as it provokes them to think how an object can be utilised to maximum extent.



Bog Reflection: bina0004


User evaluation

  1. What kinds of information and insights did it give you about the usability of the prototype?

This was a group activity carried out by 3 of us in tutorial. One of us became participant, one was an observer and the third person recorded the emotions of the participant in camera. There were 3 websites to be analysed and all of us took turns to analyse each website as a participant.

The whole exercise was very helpful on a broad perspective. The user reactions on encountering  a new website, their emotions, their ease of usage were all captured and noted down. Think aloud is a powerful user evaluation technique which helps in understanding the emotions users undergo while using a website or a device or any other service. This activity gave me a very good analysis of using the three websites provided with the tasks to achieve. I carried out evaluation of the website of Officeworks and did find some difficulties in carrying out the task, as searching for a cheapest tablet was throwing unintended options like laptop and mobile phones as well. As a user I was overwhelmed.

As an evaluator, I could see the difficulties  participants were having in selecting a Google Scholar articles or booking an event on This was a very enriching experience.

  1. What aspects of the technique worked well or were frustrating?

One aspect that worked very well was that we can capture immediate reaction of users through this Think Aloud technique. A maximum of about 5-7 users will be enough for me to get a very good feedback. However, the frustrating fact would be that as a participant I was too conscious when the person was recording me. I was not comfortable and it hampered my task.


Blog Reflection 6- bina0004

1)How did physically acting out help to explore ideas?

Ans: This was a unique experience. As a team, I was involved in solving problems of sleeping in aircraft. It was a fun experience and I could gather some really good insights from my group mates. Acting out the scenario let us understand the troubles people face while sitting in economy class, general troubles of washroom, odour, sleep positions etc. It was a great activity.

2)Did you refine your ideas and solutions to the problem through body storming? In what way?

As explained, body storming gave us a better idea of what people face as a trouble sitting in aircraft, especially in long journeys. By enacting we could see the troubles that passengers face. It definitely improved our ideas.

3) What was difficult or challenging about body storming?

It was somehow challenging for me to completely feel the situation. Especially the cases where passengers sitting position, leg space and sleeping positions were to be understood in a seat in economy class of an airplane, it was not completely clear. This was challenging.

4)Does body storming lend itself to certain types of problems?

Could be. As suggested earlier, enacting and getting out the solution is not easy in certain scenarios. Hawthorne effect is sometimes expected. But if the audience are enthusiastic, this might contribute to a lot of scenarios which are not expected at the begining.

Blog Reflection 05- bina0004

How did taking the position of an Extreme User influence your thinking in relation to the design challenge?

Introducing extreme user into the part of understanding and creating design has been very influential. Without the extreme character, we were considering multiple scenarios into consideration. The extreme user narrowed down our scope of thinking and we concentrated on producing friendly booth.

Was it different to how you usually generate ideas and empathy?

Yes, it was way too different. Initially we ideated by building empathy with users considering their point of view. Now we were given an character, good samaritan. This completely changed the way we started approaching the issue.

Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

Every step of activity carried out helped in working through the ideas and collaboration with group members. The activity started with choosing an extreme character and thinking on how can we modify a telephone booth. This took a shape of a story which inturn was converted to a story board. Every step helps in building connection with user.




Blog Reflection 04- Bina0004

1.Briefly reflect on the lessons learnt from each exercise

Reflective listening : 

This exercise focused on importance of listening skills. It is important to avoid cognitive thinking while performing this activity as one might miss some important points of the user. Also, this required stepping into the user shoes to understand the feelings and understand their perspective. At first, I tried comforting my user by having an eye contact and proper nods. This helped her to open to the situation and speak more fluently. I let user to narrate her entire thoughts as it was crucial not to impose or lead the user. I could capture her thoughts and verify them at the end.

While speaking, I was a bit uncomfortable as i was failing to get thoughts on the topic. I took a minute and channelised my idea and narrated the entire experience. I avoided framing a situation and keep the conversation real.

Defamiliarizing of everyday reality :

Looking at the transport video, I could find myself thinking about the daily thoughts that i perceive while seeing a bus or a train. I discovered humans tend to ignore the minute details present at places we visit everyday. It was a reflection to me as to things that I miss while taking a public transport. Also, I could relate this to physical stimulus as these thoughts are common after a long day at work.

I found writing on paper without blocking my thoughts interesting. I let myself to scribble as much as  i can to identify things which i would have never done on a busy day.

Empathetic Modelling :

Blurring of images was a unique experience as i failed to realise things which I would have done with ease. Sitting in the classroom, I could hardly identify my notes. This helped me to think in a more critical way as to how people can see things differently. It made me realise the importance of valuing different insights of people.



Tutorial 3 Reflection : Bina0004

Describe your experience of creating personas from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or did it make more sense to create a second different persona?

For this tutorial, we discussed on Shopping habits of individuals. The topic chosen by us was “Going to Super Market”. We first interviewed each other to gather information and user perspective.  We started with questions like name, age, occupation, nationality to gain information about user demographics.

Being international students, we could discover some commonalities. This was explored by creating variables on different interest. Furthermore, we grouped the individuals and could filter the profile to create a persona.

Persona is different from user profile as it is a collective representation of similarities from a group of users. Also, the Persona is a fictitious character which we tend to give some real life feel.

2)Do you think your final persona(s) was successful in generating empathy with users? What would you change to make it better?

Persona is a created by collecting common attributes from a group of demographics. This exercise gave us insight to the usefulness of conducting interviews.

Our activity was successful in large extent in generating empathy with users who like shopping at a supermarket.

To critique our work, we had similar interest and had a related lifestyle, so it was simple for generating a persona. We lacked broader demographics which could have helped us finding more similar or different views of people and generating various new variables and giving our activity a completely different outlook.

I would have created more variables to generate more grounds of grouping interests.

Blog Reflection 2 (bina0004)

Q.How did this exercise help you to build empathy with prospective users?

This exercise of creating affinity diagram involved three steps :

  1. Reading the Interview
  2. Highlighting the key points associated with the interview
  3. Writing down the thoughts on sticky notes

Following these steps, I could realise the user’s interests, needs, motivations, frustrations. The figurative speech of the interview gave hints about the user’s involvement in particular activities. I liked the way open-ended questions were asked to the user. Writing them down on sticky notes and then discussing amongst team members helped me identify different information captured. As a team we could figure out different people react in certain pattern when exposed to a situation.

This brainstorming activity helped me building natural connection with the user.

Q2.How did the clustering of information help you to understand user needs?

Clustering of information allowed us to collect similar thoughts. By reading the individual stickies and grouping them together as knowledge pillars, we were able to catch the central idea.  This gave us a broad perspective of how different people share similar interests. Also, I could identify the sections which i missed highlighting during the interview.

Q3. What was difficult or challenging with the technique? How would you do it better next time?

This technique required us to reading the interview carefully and analysing the responses of the user. Doing it for the first time, I missed a couple of important points which would have helped us creating a better affinity diagram. Also, summarizing the interview as to one knowledge pillar needed us to consider all the inputs and formulating the central idea. This required few iteration.
After the tutorial, I tried drawing few more affinity diagrams and now I find myself much more confident for doing this exercise again. Since learning is an ongoing process, I will definitely improve myself in performing this exercise.


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