IDEA9106 Design Thinking

Design is a state of mind



Blog Reflection 10 – bhan0388

How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Thinking by each shots makes my concept more concrete and logical. In the initial concept of the scenario, things were blurry in my mind and I paid too much concentration on the story itself instead of the product. By using this method, I learnt to focus on user needs and the product, which helped me to get a clear clue of the entire story.

What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

Our plots are sorted in chronological order, which is the simplest structure of telling a story. I think the simple structure can show the cause and effects of this event clearly. We prefer to combine long shots and close-up to display the product from different angles and enrich the story. And most films have similar composite shots.

What choices did you make about audience and style? Were they related?

We decided to make it from a third person perspective to show the entire process of using our product. The first audience group is targeted as novice international driver, who want to learn to drive on the opposite side before their arrival in Australia. I think the style we chose is related to the audience. We try to provide a objective view angle and relatively gentle narrative would also create a safe environment.

Blog Reflection 09 – bhan0388

1) Choose one of the objects you selected and describe how your initial understanding of its affordances changed over the course of the exercise?

I used a dishcloth to practice and wrapped it up with tin foil. By folding four corners of the tin foil, it became a soap dish. It also became a vent toy to squeeze when rolled up. One object has various affordances just like it can be used in different ways by various users. I started to consider the question that: If I didn’t know it was a dishcloth, what would I do using it? It helped me to be more creative and sparked my imagination.

2) Given that affordances is a relational property between a person and an object, how did the manipulation of the object and the person’s abilities inform your understanding of the concept? Did it give you inspiration or insight for how to work with affordances as a designer? Discuss this through the specific objects you explored in the exercise.

Affordance is both subjective and objective. Take the dishcloth as an example, it is a soft and bibulous cloth, which indicates that it is used to wash the dishes or do other cleanings. It seems the  affordance of the dishcloth is objective, and this feature will not easily change by the will of people. But on the other side, if there is no people, “to wash” is meaningless and loses its logic of existing. In this case, affordance is subjective.

As a designer, I think that in a certain period of time, a person has the unlimited ability to obtain information from the environment. Based on the concept of affordance, we can set up a new way to observe the world and have a new ability to obtain information from the environment. In this way, we can design something really different or even ahead of the time.

Blog Reflection 08 – bhan0388

1) What kinds of information and insights did it give you about the usability of the prototype?

The usability test is based on users, or to say the design is user-centered. As an observer, I can see the process of interaction between the user and the website. When he got lost and clicked the wrong places, I can realize the reason immediately instead of wondering what the user thought. In addition, through the user’s oral and facial expression, I had a deeper empathy with him. The more I understand my user, the more I could learn how to improve the design.

2) What aspects of the technique worked well or were frustrating?

Strengths: Designers can get a better understanding of users through think aloud and observation. They can accurately identify the problems and come to the solutions in a relatively time while users are under the tasks. Inviting users doing the tests doesn’t cost much, so it is both an efficient and inexpensive way to know users and optimize the design.

Frustrations: Users don’t talk too much when they are addicted to the task itself. And if the user is shy, he probably does’t show his real emotions without realizing it. It is hard to record the expressions of users. Sometimes, a facial expression is also hard to define.

Presentation – Svan5515, Bhan0388, Tpan6340, Dnab4371


Blog Reflection 07 – bhan0388

1) How did physically acting out help to explore ideas?

Many movements are sometimes subconscious. When the designer is in the same simulated environment as users, his body can gives the solutions even without realizing them. For example, we created the environment “when the person sitting next to you keep playing games and making noise”. I covered my ears and eyes and turned to the other side without thinking. Physically acting can show the designer’s subconscious solutions and it is also better to understand users needs.

2) Did you refine your ideas and solutions to the problem through bodystorming? In what way?

Yes. At first, we wanted to add something more like earplugs to make it quiet when sleeping on the airplane. When we did the bodystorming trying to block up our ears with fingers, we found it more uncomfortable than using hands and decided to make it more like a headset. So bodystorming made us think more and experienced more to come up with better ideas.

3) What was difficult or challenging about bodystorming?

Bodystorming needed props and sometime it was quite difficult to find a proper one. This would have an effect on the simulation degree of the environment and also make the “actors” feel less plunged into it.

4) Does bodystorming lend itself to certain types of problems?

Yes, I think bodystorming works on scenarios that related to realistic life but has limitations in props and environments. And also if the participants cannot be totally absorbed in the performance, it will be hard for us to come up with a right solution.

Blog Reflection 06 (poster presentation & peer review) – bhan0388

I received some useful feedback from peers. Most of the concerns were focused on data analysis from the questionnaire and interviews, and also on the product part. I answered some of the questions and had a discussion with my peers, and these suggestions were pretty good for me to make improvement. fullsizerender-9

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