How did this exercise help you build empathy with prospective users?
After going through the interview I was able to sympathise with the user regarding Needs, wants and issues. I was able to understand their reasons behind their travel and what they hoped they could change in order to have a well tailored holiday to satisfy their needs. The combination of four users’ interviews made it possible to find common issues about travel hence we were able to come up with solutions to enhance their experiences in the future.
How did the clustering of information help you to understand user needs?
By separating different post it notes into clusters. we were able to transform our data into readable needs and wants. The process facilitated the understanding of our travellers habits, hobbies, comfort zones and preferences. More important we were able to understand some of the common issues they faced while travelling. These information was summed up in sentences which were used in addressing the changes needed to be applied for a better travelling experience.
What was difficult or challenging with the technique? How would you do it better next time?
The difficult part that it was an exercise. Interviews were read instead of being performed. I think that if it a was a real life scenario with real people, I would have been able to perform a better analytical study especially with more directed and detailed questions regarding my user’s experiences. The more data the better result we get.