IDEA9106 Design Thinking

Design is a state of mind



Blog 4 -Week 4 – Saya3244

How did this exercise help you build empathy with prospective users?

After going through the interview I was able to sympathise with the user regarding Needs, wants and issues. I was able to understand their reasons behind their travel and what they hoped they could change in order to have a well tailored holiday to satisfy their needs. The combination of four users’ interviews made it possible to find common issues about travel hence we were able to come up with solutions to enhance their experiences in the future.

 How did the clustering of information help you to understand user needs?

By separating different post it notes into clusters. we were able to transform our data into readable needs and wants. The process facilitated the understanding of our travellers habits, hobbies, comfort zones and preferences. More important we were able to understand some of the common issues they faced while travelling. These information was summed up in sentences which were used in addressing the changes needed to be applied for a better travelling experience.

What was difficult or challenging with the technique? How would you do it better next time?

The difficult part that it was an exercise. Interviews were read instead of being performed. I think that if it a was a real life scenario with real people, I would have been able to perform a better analytical study especially with more directed and detailed questions regarding my user’s experiences. The more data the better result we get.

Blog 3 – saya3244

Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

It was a good experience interviewing my user with open ended questions. My opinion is that it would have been much more accurate if we had access to more data from more users experiences. that would have given us a better readings in creating a persona. The age bracket plays a big role in how users perceive the one experience. as we came from a similar age brackets, limited our accuracy in terms of creating a persona. Nevertheless we had differing opinions regarding using Public transport. and we were able to match some of the issues faced in that sector which we were able to address at a later stage.

Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I believe my final persona was close enough to generate empathy with users. under the assumption that more users would have similar opinions regarding the same experience. Of course interviewing more users in order to collect the required data would be much more helpful in terms of creating a more accurate persona which would reflect a need for a solution or the opposite.

Blog 2 – saya3244

1) How did working through different materials help you to explore and express potential solutions to a design problem?

The selected materials presented a need to think harder in order to get to a design solution. By having limited materials on hand we were able to get to a design solution even though it wasn’t a perfect design but still we were able to communicate an idea in no time.

2) What kinds of information and inspiration did the different materials give you? Did you have a favourite material?

Pipe cleaners were amazing they were easy to work with as they could be adjusted to whatever shape we would think of. I personally never knew they existed and enjoyed using it for the first time. it was fun.
3) What did you change along the way? What did you learn from your prototypes?

I kept on changing the final look of the product as I wanted to look perfect. The limited time we had did not allow for such a thing but still I was happy with the final product.

I did not have a clue of the design procedure and the required prototypes. if that wasn’t the case I would have made an easier approach which would have made it easier for me to come up with a better final product.
4) How well did you address your user needs in the various design models you created?

I believe all designs are meant to be used by a user. otherwise there would be no need to design for oneself only. I addressed my user needs as much as I could as I was hoping to sell my products at the end of the tutorial. didn’t work though!

Gift Experience

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Week one was a hand on experience on dealing directly with a user/consumer.
The gift experience was amusing however it lacked sincerity in terms of coming up with a solution using design thinking.
Nevertheless, I believe that it was a good trigger which was able to unlock our creativity by taking the confidence in ourselves in order to create. Any one of us has that personal design style(touch)or creativity whether or not we came from a design background in terms of life experience (education, career, etc…).

Dealing with a person directly gave me an instant feed back on how to enhance my product to suit my market (user) . This way I was able to adjust my product instantly to suit my user’s taste and like.

My user had the opportunity to supervise the creating process of their very own product (gift) in a class project which made it heaps easier then a real creating process in real terms where details are more thought of which of course would be a more intense experience in terms of addressing the real user’s needs and circumstances.

As a user myself I was not able to give a detailed description of my preferred design. In general a gift is meant to be a surprise which would be chosen or designed to meet a very personal taste or need considering the nature of the product. That would be achieved by analysing the person (myself) himself and catering to his needs, taste or likes.

In a real project when design thinking is to be applied in order to solve a problem I would be wanting to repeat my design until I reach a final solution (not definite) and I would be wanting to explore the parameters in which I can push my product to a closer stage to durability in it’s different senses in order for me to meet a self defined goal in terms of solution based thinking and design.

In the future I would definitely infuse the tool of continues thinking and analysis, and much more prototyping.

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