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IDEA9106 Design Thinking

Design is a state of mind

Author

armandobreton

www.bretonstudio.mx

Blog reflection 06 / Body Storming / abre25

1. How did physically acting out help to explore ideas?

By just thinking in a problem situation to achieve a design solution you may skip some important details that might be important later on inside your your design process. Acting a scenario with the help of your team members helps you enrich the things you may have given for granted for first instance. Each of the members experience is really valuable because it is different in some ways from one another and gives you a wide range of ideas for brainstorming and to find a possible solution to any given problem.

2. Did you refine your ideas and solutions to the problem through bodystorming? in what way?

We first discussed our ideas and agreed to have a starting point on our scenario. After that, my teammates started acting and I played the role of a viewer and I wrote everything what was happening inside of our story. Then we switched roles and became part of the story. This role switching was really useful because we could have a really good idea contribution inside the group. As I said before, by just writing your thoughts sometimes makes you forget the things you might do while acting /recreating them.

3. What was difficult or challenging about bodystorming?

I didn’t find it difficult at all. I think it was a good idea to bring more and better ideas to the table.

4. Does bodystorming lend itself to certain types of problem?

Well, the only problem I might identify is that we might cross this thin line from having a real situation, to a really made up (fiction) story and deviate attention from what the real problem is.

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Summary poster / abre2524

Summary poster_A1_abre2425-01

In general terms my team told me that they liked a lot the way I explained them my poster.

The only direct question I received was:

“Can you tell me more about why you only made 1 persona from the survey?”

Well, I decided to make 1 persona per research method so that I could focus in the most popular cluster of each question through my survey. I wanted to create an extreme user persona profile showing the needs of most of my interviewees (age 26-30). But I guess It would have been a good point to create more personas…maybe I could have made 4 more personas starting from the age range groups so that I can get more data from the minority groups.

Blog Reflection 05 / Ideating / abre2524

My team’s character profile:

– Extreme user type: Money Spinner

– Bruce Kutcher / 35 years old / Lives in Miami / He loves gambling, making business out of everything, luxury cars, expensive clothes, watches, being around influent people (political and social), very religious (catholic) and most of his fortune was inherited by his family.

1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

Well, in my opinion it was a really funny and at the same time a very interesting activity. Usually my way to work with clients is to analyse their needs having always my feet on earth.

I don’t know how useful is taking a character’s profile to the extreme in a real life situation, but definitely as a way of throwing ideas or brainstorming is great. You have a wider panorama of the things that can be done with your client.

2. Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

In my team, fortunately creativity always flowed so we didn’t need the provocation cards at all. The design techniques that were really helpful to show and understand our character’s needs were the story followed by the storyboard. Comparing the stories between my team members enriched our final solution big time.IMG_9322 IMG_9323

Blog Reflection 04 / Affinity Diagram / abre2524

How did this exercise help you build empathy with prospective users?

– Interviewing your client and getting to know him/her a little better helps a lot in creating empathy with our clients.

– Reading and understanding the interview transcript later on on your own and clustering the information into different separate groups helps you understand better your client’s needs. Which also means that your empathy (which was good) will improve.

How did this clustering of information help you understand user needs?

We might have a slight idea of what our client needs while having our designing process. Clustering the gathered information helps us understand more and better our client’s head and go deeper on our research to execute a better final solution.

What was difficult or challenging with the technique? How would you do it better next time?

The technique itself is not difficult. You just need 2 things:

1. Express inside the post its as if the usar was speaking.

2. More time to analyse thoroughly the information in order to have a truly working clusters. We need more time to make this kind of exercises in class so that everyone gets to understand perfectly the way it has to be done.

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Blog Reflection 03 / Creating Personas / abre2524

1. Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

In my team we all agreed to talk about our experience with the public transportation. To be honest I thought that we would have very similar answers and we did not! It’s really interesting to realise that our socio economic cultural backgrounds as well as our different personal experiences were really different from each other. This gave us incredible data to create a single persona that would be satisfied combining all of our different needs.

On the other hand, I think that interviewing more people can help us create a more accurate persona template.

2. Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I think that we (as a team) really got what the point was and our persona created the expected empathy we were waiting. And as I said in my previous answer, I think that having more people involved in our interview we could have made a more precise persona.

Blog Reflection 01 / Gift-giving Experience / abre2524

How did engaging with a real person, testing with a real person, change the direction your prototype took?

Having a focus group and knowing the needs of the user is very important. But having the user’s emotion involved in the process, drastically changes the path of what you first imagined (just with the needs) that the result would be.

What was it like showing unfinished work to another person?

Personally I was really stressed that my friend would not like the execution of my design due to the lack of materials and time.

On the other hand, my friend was having a lot of fun and was totally satisfied because everything was based on his needs.

As a User, how did you interact with your partner’s level of lowly-resolved prototype; how did the level of resolution impact your experience as a user?

My friend works as a bar tender so you may imagine the quality of his prototype. Watching him try his best on doing something based on my needs was really satisfying, but as a designer, most of the time you find things to improve on the way of creation. Right or wrong, I must admit I found lots of point to criticize on.

Design thinking is an iterative, self-directed process. Based on what you learned, what would you go back and do next? What would you do over again?

Based on my experience, I would go back almost on every step.

I would ask for more detailed info in order to have a good brainstorming backup.

I would also make a lot more sketches so at the end of the process I could make a really close to reality prototype.

What principle, what tool would you infuse into the work tomorrow?

I loved the exercise. I will definitely put more attention on the empathy area, on emotions and digging deeper.

These are great tools I will apply for sure in the future.

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