This is my summary of the research. I did 8 interviews and created the Affinity diagram. I also did some observations at home of a gamer. I also got information from gartner group to see what experts say about how the market will look like in the next years . Some insights are how worried are people of face to face communication in the future and how almost everyone think of entertainment at home like the television. It was also very interesting that everyone wanted faster internet to stream media and security wasn’t a main issue due to the need of using technology, there was a case of identity theft who just accepted the situation.
Some people expressed their need for different kind of technology and quality/price. Most of them have in common that they would like to know more about valuable products. So one of my ideas was a place (physical or online) to simply advise people on their technology needs. From a basic TV, latest video games to smart houses. The experience will be great for amateurs and very technical people. This gives free thought to other related ideas like how to offer the the service, how an user can hire it, for how long and quality of the advise. This should not be like reviews from magazines but the differentiator of independence, so probably a second set of volunteers would provide the advise, motivated by reputation.