IDEA9106 Design Thinking

Design is a state of mind



Summary Poster – achh2452

A1 poster2

Feedback  ( post it notes) from 2 people who I presented my research to .

1. Have you thought about finding out the amount of time for entertainment while they are at home

2.  I didn’t know the cables were a problem maybe only for families and couples

3.  People are motivated when it comes to games as they are the main character

4. I wonder if people will watch more sport.

Although we have lot of discussions and good comments I feel it was sometimes hard for people to put it down on post its as it was a new exercise.


BLOG 5 Ideating

Abhiruchi Chhikara – achh2452

  1. How did taking the position of an Extreme User influence your thinking in relation to the design challenge? Was it different to how you usually generate ideas and empathy?

We went a bit Extreme with our ideas as our users were extreme. Additionally, the users needs and motivations were very specific and clear. This made it easier to focus our ideas.

  1. Did any of the other design thinking techniques (design provocation cards, stories, storyboards, etc.) help you to work through ideas and collaborate with your group members?

We didn’t end up using the design provocation card as between us we were able to generate a large number of ideas. However we did use the stories and storyboard and they helped us come up with ideas as well as understand the user needs better.  We were able to envision the Users in action.

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Week 4 – Affinity Diagram

Abhiruchi Chhikara – achh2452

How did this exercise help you build empathy with prospective users?

Through the various interviews, we were able to develop a unbiased view of what users want. Each interviewee had their own needs and wants but there were definitely a lot of common motives. Additionally, each person interpreted the data differently giving interesting insights based on phrases the interviewee used.

How did this clustering of information help you understand user needs?

Clustering helped me find areas of focus, areas that could potentially be designed for. It also helped make sense of all the information collected which can be very overwhelming to design for.

What was difficult or challenging with the technique? How would you do it better next time?

It was hard to change the collects needs and wants into an insight. Everyone had different views so coming to a conclusion was challenging.  Now that we have done it once, it will definitely be more clear next time. I think a small thing that will help is having the same sticky notes, having different unconsciously creates another category causing the whole process.


Blog 3: Creating personas

Abhiruchi Chhikara (achh2452)

1. Describe your experience of creating a single persona from different users’ perspectives gathered in the interview data. Was there enough commonality between the 4 people interviewed to form a coherent persona? Or would it have made more sense to create a second different persona?

It was a interesting way of creating persona. Having different people interview each other meant a wide range of questions as well as some common themes also emerged.  It was easier to make one person as the 4 people where of similar age and similar lifestyle.  However there was possibility of breaking it up into 2 personas, one being a movie buff who was frequent cinema goes,  loved the luxurious experience and best technology;  another one who was not as frequent and would only for  good movies over frequent visits as well as go for the cheaper options.

2. Do you think your final persona was successful in generating empathy with users? What would you change to make it better?

I think the persona was still a little general. Although with 4 different views we were able to empathise with the users but I am sure with a bit more digging we could further refine the persona.


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Week 2 Reflection : Material Iterations

Abhiruchi Chhikara – achh2452

1) How did working through different materials help you to explore and express potential solutions to a design problem?

Initially my sketch had no legs. As soon as I made my first cardboard prototype,  I saw the need for a support. The nature of the cardboard make the support ‘springy’ which seemed like an interesting feature similar to a rocking chair.

2) What kinds of information and inspiration did the different materials give you? Did you have a favourite material?

The different materials gave different perspectives on how the chair would be manufactured. Some materials were much easier than others. The cardboard was a one piece formed fabrication where are the pipe cleaners and tooth pics were different and had multiple components. My favourite material out of the 3 was the cardboard. The pipe cleaners were too unpredictable and the toothpicks too fiddly.

3) What did you change along the way? What did you learn from your prototypes?

After I made the first prototype, I kept using the same forming technique. I should have assessed the new material and planned my build accordingly as a each material has its own properties.

4) How well did you address your user needs in the various design models you created?

My users need were to relax and recover. I addressed these needs through the form of the chair. The cardboard and pipe cleaner prototypes achieve my form, and also found an added feature of ‘rocking’. The toothpicks on the other had were a bit harder as the material was too rigid to be comfortable.



Week1 : Gift Giving Experience

Abhiruchi Chhikara – achh2452

From the various exercises in the tutorial, I formulated the following problem statement :

Michael needs a way to select a gift that does not offend any traditions of different cultures because he wants the receiver to be happy and like the gift.

The solution I came up with was :

1. An app that allows you to enter in Gender, age and ethnicity to recieve advise on gifts to avoid.

2. Labelling on products  ( in shops and online shops) with warning sign about the gift possibly being offensive to certain traditions

All connected via a central gift traditions database.


  1. How did engaging with a real person, testing with a real person, change the direction your prototype took?

Things that I thought would be a problem weren’t as much of a problem with the person I was working with. So I had to dig deeper to see an issue that he could potentially have.

  1. What was it like showing unfinished work to another person?

The prototype was rushed and things didn’t look exactly the way I would like. I had to explain everything to the user. I didn’t want it to seem like that would be the quality of work later.

  1. As a User, how did you interact with your partner’s level of lowly-resolved prototype; how did the level of resolution impact your experience as a user?

Due the lowly resolved prototype, I had a lot of questions. I kept in mind that it wasn’t the end product and that the prototype did not cover all the features.

  1. Design thinking is an iterative, self-directed process. Based on what you learned, what would you go back and do next? What would you do over again?

Make a better/more developed version of the prototype. Look at the lay out of my labels, graphics, formatting bit closer to the latest product. I would also add the things that came up at improvements.

  1. What principle, what tool would you infuse into the work tomorrow?

This products has two streams : Labels on products,  online database and an app.  The success  of the product doesn’t not only depend on consumers  but also gift sellers.

I would like to map out all the key stakeholders and then interview them to get there feedback to further refine the product. I would like to conduct interview of more than 1 person from each group to make robust design decisions.


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