How did thinking in terms of shots and scenes influence your approach to communicating your design concept?
Our first attempt at creating a video script in the tutorial focused on a video around a narrative that explained features. This had a conversation style interaction between two actors throughout the video.
The main structure we came up with in the tutorial was:
- An establishing shot – set the scene
- Focus on the main actor to show expression of annoyance – demonstrate an experience that can be improved using the app
- Swish pans between characters having conversation to demonstrate features and also problems
- Scenes of the primary actor interacting with the device in the shopping centre using tracking and point of view
What we found was this was not engaging and did not demonstrate one of the primary design attributes of the product which are game elements. Our initial video script was boring. Given the 1 minute time constraint on the video, a lot more can be demonstrated in that time period without conversation.
What motivated your choice of storyline structure?
The main motivation for the first design was the example video of previous years entries. Upon reviewing this structure we came up with a completely new approach based on the game elements of the design; a sustainability shopping race.
The motivation to change and come up with a new structure was based on us reflecting 0n how engaging the video was, and how much we found could be demonstrated in a minute using conversation style interactions, versus demonstrating key interactions with the device without conversation.
Can you think of an exemplar from a film that uses the same structure?
No, we drew inspiration from video games, maybe a cross between super mario kart and super metroid.
What choices did you make about audience and style? Were they related?
The user of the product is the general public. We assume this as the primary audience of the video. The style of the video aligns to the them of ‘having fun’, we believe that people can relate to this through their personal experience in shopping centres.