Reflect on your experience of this Visual Storytelling exercise, by answering the following questions:

1) How did thinking in terms of shots and scenes influence your approach to communicating your design concept?

Thinking in terms of shot and scenes influences the approach to communicating the design concept because it can help to enhance the main features of the concept, highlighting the main functions considering the audience and consumer for the product. It is a good visual tool for you to sell the product properly and it makes you think about what are the core characteristics of the product, what are the most important features it has for the core user.

2) What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?

What motivated the choice of storyline structure was the advertisings we usually see on television. I think it is a good structuture because it is clear and straight to the point. Presenting the context, the user and then how the product is used and for what it is made for. I think the structure of the scenarios, who, why, how, what, where and when, really help us to think in a clear and objective way on how to present the product. And the clearer the message, the better.

3) What choices did you make about audience and style? Were they related?

We advertised a wrist band for people who likes to exercise and keep a healthy lifestyle. The choice of the audience totally influenced the style used on the storyline, as it was thought to attract this audience, so the message and the whole style had to be recognized and attractive for the specific target. It is important that you define your core target and build you story focused on it, thinking on all the details having your audience and its tastes, values, lifestyle and desires in mind. They are the most important audience of the message and all the structure have to be designed for them.

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