- How did thinking in terms of shots and scenes influence your approach to communicating your design concept?
The design concept our group wants to pitch is a smart watch that can assess people’s mental health. To give a comprehensive understanding of the concept, we narrate some shots and scenes by answering these six questions: what, who, where, when, how, why. The basic structure helps us easily organize the detailed information of the product and generate a general story content, which could vividly show the usability of this technology.
With the help of index cards in the process of planning shots and scenes, it is flexible for us to arrange and rearrange the story structure. For instance, we can easily switch the existing scenes in order to create a teaser. The rehearsal inspires us with artistic ideas to make our approach fascinating and attractive.
- What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure?
The problem our concept want to solve is the key element that motivates our storyline structure. Our product is designed especially for international students to improve their awareness of mental disorders. To provide a great delivery of this idea, we set a transition in our story structure. The first half of the story is dark, sad and depressing. It shows a girl alone in a classroom. Around her, there are students having their friend’s accompanying. The loneliness drives her uncomfortable. The second half is light, pleasant and enjoyable. It is the turning point in the story. The girl’s friend notices the girl’s low mood ranking from the product. She worries the girl so she shows up after the class to give the girl a surprise. The end of the scene presents a close-up shot of the two girls’ bright smile.
We learned from the advertisement “leftover women” by the cosmetic brand SK-II. The advertisement uses the same structure. Its first half is the leftovers’ plight in today’s society. It shows blames from their parents and misunderstandings of their relatives about their unmarried state. The second half is the transition that displays the social acceptance of the leftovers. They are not as depressive as they are in the first half of the story. The climax in the story structure brings a strong contrast which may heighten the enthusiasm of the audience.
- What choices did you make about audience and style? Were they related?
As mentioned in Question 2, our user group is students, which is a young and passionate group. So, we need to express something that could cater to their feelings and interests at their age. For instance, one of the locations we choose is school. The place which is familiar to our audiences can help earn their empathy and increase their engagement.