1) How did thinking in terms of shots and scenes influence your approach to communicating your design concept? 


  • Using different shots and scenes allowed us to decide what should be focused on in our film. Different kinds of shots enable the designer to shift the viewer’s focus from one element of the product to another fairly easier. Also, through these shots, the designer is able to clearly show the viewer key elements of the design that need to be focused on.

2) What motivated your choice of storyline structure? Can you think of an exemplar from a film that uses the same structure? 


  • The basic structure of our story was the traditional 5 Ws and 1 H – who, what, where, when, why, and how. It’s a fairly easy concept to follow and since our final design is a bit complicated, we decided to stick to a simple video format for easier consumption of information by the viewers.

 3) What choices did you make about audience and style? Were they related? 


  • Our storyboard is focused on the tech-savvy youth of today. The storyline is created in a way where the youth will be able to relate with the situations and scenarios – thus convincing them that this product would be quite useful for their daily lives.
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